Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of OCBC Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In OCBC Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like OCBC Bank to benchmark its business & performance as compared to the competitors and industry. OCBC Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top OCBC Bank competitors and includes OCBC Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
Individuals, SME’s, large corporate and financial institutions in need of financial solutions
OCBC Bank Positioning
Bank offering financial solutions for day to day business needs
OCBC Bank SWOT Analysis
OCBC Bank Strengths
Below are the Strengths in the SWOT Analysis of OCBC Bank:
1. Bank with highest credit rating in Singapore 2. Largest bank in Singapore by market capitalization 3. Bank offering full range of financial services right from banking to insurance 4. Return on Equity (ROE) is high when compared to industry and sector averages
5.Return on Assets (ROA) is high when compared to industry average
6.Dividend yield is high when compared to industry and sector averages 7. More than 530 branches with representative offices in 15 countries
OCBC Bank Weaknesses
Here are the weaknesses in the OCBC Bank SWOT Analysis:
1. Smallest bank in Singapore by global presence 2. High dependence on Singapore and Malaysia 3.Increase in expenses
OCBC Bank Opportunities
Following are the Opportunities in OCBC Bank SWOT Analysis:
1. High opportunity to expand into emerging economies like India and China through acquisitions 2.Increase in private consumption and spending in Far East will help in the growth of retail banking and commercial banking 3.FDI in Malaysia will help in bank’s growth
OCBC Bank Threats
The threats in the SWOT Analysis of OCBC Bank are as mentioned:
1. Ongoing uncertainty in the world 2.Decrease in investments in Singapore and Malaysia will affect the bank 3.Regulatory changes across the world will affect the bank
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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