OCBC Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5488

SWOT Analysis of OCBC Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Oversea-Chinese Banking Corporation Limited




Financial services

Tagline/ Slogan

World’s Strongest Bank


Banking solutions – tailored for you



Institutional and individual clients

Target Group

Individuals, SME’s, large corporate and financial institutions in need of financial solutions


Bank offering financial solutions for day to day  business needs

SWOT Analysis


1. Bank with highest credit rating in Singapore
2. Largest bank in Singapore by market capitalization
3. Bank offering full range of financial services right from banking to insurance
4. Return on Equity (ROE) is high when compared to industry and sector averages

5.Return on Assets (ROA) is high when compared to industry average

6.Dividend yield is high when compared to industry and sector averages
7. More than 530 branches with representative offices in 15 countries


1. Smallest bank in Singapore by global presence
2. High dependence on Singapore and Malaysia
3.Increase in expenses


1. High opportunity to expand into emerging economies like India and China through acquisitions
2.Increase in private consumption and spending in Far East will help in the growth of retail banking and commercial banking
3.FDI in Malaysia will help in bank’s growth


1. Ongoing uncertainty in the world
2.Decrease in investments in Singapore and Malaysia will affect the bank
3.Regulatory changes across the world will affect the bank



1. DBS Group
3.Standard Chartered Bank

The table above concludes the OCBC Bank SWOT analysis along with its marketing and brand parameters.


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