OCBC Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of OCBC Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In OCBC Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OCBC Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, OCBC Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top OCBC Bank competitors and includes OCBC Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

OCBC Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
OCBC Bank Brand Analysis
Parent Company

Oversea-Chinese Banking Corporation Limited

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

World’s Strongest Bank

USP

Banking solutions – tailored for you

OCBC Bank STP
OCBC Bank Segmentation

Institutional and individual clients

OCBC Bank Target Market

Individuals, SME’s, large corporate and financial institutions in need of financial solutions

OCBC Bank Positioning

Bank offering financial solutions for day to day  business needs

OCBC Bank SWOT Analysis
OCBC Bank Strengths

Below are the Strengths in the SWOT Analysis of OCBC Bank:

1. Bank with highest credit rating in Singapore
2. Largest bank in Singapore by market capitalization
3. Bank offering full range of financial services right from banking to insurance
4. Return on Equity (ROE) is high when compared to industry and sector averages

5.Return on Assets (ROA) is high when compared to industry average

6.Dividend yield is high when compared to industry and sector averages
7. More than 530 branches with representative offices in 15 countries

OCBC Bank Weaknesses

Here are the weaknesses in the OCBC Bank SWOT Analysis:

1. Smallest bank in Singapore by global presence
2. High dependence on Singapore and Malaysia
3.Increase in expenses

OCBC Bank Opportunities

Following are the Opportunities in OCBC Bank SWOT Analysis:

1. High opportunity to expand into emerging economies like India and China through acquisitions
2.Increase in private consumption and spending in Far East will help in the growth of retail banking and commercial banking
3.FDI in Malaysia will help in bank’s growth

OCBC Bank Threats

The threats in the SWOT Analysis of OCBC Bank are as mentioned:

1. Ongoing uncertainty in the world
2.Decrease in investments in Singapore and Malaysia will affect the bank
3.Regulatory changes across the world will affect the bank

OCBC Bank Competition
Competitors

Below are the top 3 OCBC Bank competitors:

1. DBS Group
2.HSBC
3.Standard Chartered Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to OCBC Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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