OCBC Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Oversea-Chinese Banking Corporation Limited

Banking

Banking & Financial Services

World’s Strongest Bank

Banking solutions – tailored for you

Institutional and individual clients

Individuals, SME’s, large corporate and financial institutions in need of financial solutions

Bank offering financial solutions for day to day  business needs

Below are the Strengths in the SWOT Analysis of OCBC Bank:

1. Bank with highest credit rating in Singapore
2. Largest bank in Singapore by market capitalization
3. Bank offering full range of financial services right from banking to insurance
4. Return on Equity (ROE) is high when compared to industry and sector averages

5.Return on Assets (ROA) is high when compared to industry average

6.Dividend yield is high when compared to industry and sector averages
7. More than 530 branches with representative offices in 15 countries

Here are the weaknesses in the OCBC Bank SWOT Analysis:

1. Smallest bank in Singapore by global presence
2. High dependence on Singapore and Malaysia
3.Increase in expenses

Following are the Opportunities in OCBC Bank SWOT Analysis:

1. High opportunity to expand into emerging economies like India and China through acquisitions
2.Increase in private consumption and spending in Far East will help in the growth of retail banking and commercial banking
3.FDI in Malaysia will help in bank’s growth

The threats in the SWOT Analysis of OCBC Bank are as mentioned:

1. Ongoing uncertainty in the world
2.Decrease in investments in Singapore and Malaysia will affect the bank
3.Regulatory changes across the world will affect the bank

Below are the top 3 OCBC Bank competitors:

1. DBS Group
2.HSBC
3.Standard Chartered Bank