OCBC Bank SWOT Analysis, Competitors & USP

OCBC Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of OCBC Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like OCBC Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. OCBC Bank is one of the leading brands in the banking & financial services sector.

The article below lists the OCBC Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the OCBC Bank SWOT Analysis:

SWOT Analysis of OCBC Bank

For OCBC Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

OCBC Bank Strengths

The strengths of OCBC Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of OCBC Bank :

1. Bank with highest credit rating in Singapore
2. Largest bank in Singapore by market capitalization
3. Bank offering full range of financial services right from banking to insurance
4. Return on Equity (ROE) is high when compared to industry and sector averages

5.Return on Assets (ROA) is high when compared to industry average

6.Dividend yield is high when compared to industry and sector averages
7. More than 530 branches with representative offices in 15 countries

OCBC Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the OCBC Bank SWOT Analysis:

1. Smallest bank in Singapore by global presence
2. High dependence on Singapore and Malaysia
3.Increase in expenses

OCBC Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in OCBC Bank SWOT Analysis:

1. High opportunity to expand into emerging economies like India and China through acquisitions
2.Increase in private consumption and spending in Far East will help in the growth of retail banking and commercial banking
3.FDI in Malaysia will help in bank’s growth

OCBC Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of OCBC Bank are as mentioned:

1. Ongoing uncertainty in the world
2.Decrease in investments in Singapore and Malaysia will affect the bank
3.Regulatory changes across the world will affect the bank

OCBC Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of OCBC Bank:

1. DBS Group
2.HSBC
3.Standard Chartered Bank

Hence this concludes the OCBC Bank SWOT analysis.

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About OCBC Bank

OCBC Bank Overview
Parent Company	Oversea-Chinese Banking Corporation Limited
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	World’s Strongest Bank
USP	Banking solutions – tailored for you
OCBC Bank STP
Segmentation	Institutional and individual clients
Target Market	Individuals, SME’s, large corporate and financial institutions in need of financial solutions
Positioning	Bank offering financial solutions for day to day  business needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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