SWOT analysis of OCBC Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In OCBC Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like OCBC Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, OCBC Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top OCBC Bank competitors and includes OCBC Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
OCBC Bank Brand Analysis | |
---|---|
Parent Company |
Oversea-Chinese Banking Corporation Limited |
Category |
Banking |
Sector | |
Tagline/ Slogan |
World’s Strongest Bank |
USP |
Banking solutions – tailored for you |
OCBC Bank STP | |
OCBC Bank Segmentation |
Institutional and individual clients |
OCBC Bank Target Market |
Individuals, SME’s, large corporate and financial institutions in need of financial solutions |
OCBC Bank Positioning |
Bank offering financial solutions for day to day business needs |
OCBC Bank SWOT Analysis | |
OCBC Bank Strengths |
Below are the Strengths in the SWOT Analysis of OCBC Bank: 1. Bank with highest credit rating in Singapore 5.Return on Assets (ROA) is high when compared to industry average 6.Dividend yield is high when compared to industry and sector averages |
OCBC Bank Weaknesses |
Here are the weaknesses in the OCBC Bank SWOT Analysis: 1. Smallest bank in Singapore by global presence |
OCBC Bank Opportunities |
Following are the Opportunities in OCBC Bank SWOT Analysis: 1. High opportunity to expand into emerging economies like India and China through acquisitions |
OCBC Bank Threats |
The threats in the SWOT Analysis of OCBC Bank are as mentioned: 1. Ongoing uncertainty in the world |
OCBC Bank Competition | |
Competitors |
Below are the top 3 OCBC Bank competitors: 1. DBS Group |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to OCBC Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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