Raiffeisen International Bank SWOT Analysis
Raiffeisen International Bank is one of the leading brands in the banking & financial services sector. Raiffeisen International Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Raiffeisen International Bank:
Quick Glance:
Raiffeisen International Bank Strengths
- One of the largest Austrian banks
- Presence in 17 markets and has over 55,000 employees
- Return on Assets (ROA) is higher than industry and sector averages
- Return on Equity (ROE) is higher than industry and sector averages
- Strong presence in Asian countries
- Has a customer base of 14.6 million customers
Above are the strengths in the SWOT Analysis of Raiffeisen International Bank. The strengths of Raiffeisen International Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Raiffeisen International Bank Weaknesses
- Bad debts and non – performing assets affecting the bank’s performance
- High dependency on corporate banking is a major weakness
These were the weaknesses in the Raiffeisen International Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Raiffeisen International Bank Opportunities
- High opportunity to grow in western part of Europe through acquisitions
- High opportunity to grow in emerging economies through global expansion
- Opportunity to grow in retail banking to compete with other Austrian banks
- Deal with Helvetia Holding AG may help in growth in insurance business
Above we covered the opportunities in Raiffeisen International Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Raiffeisen International Bank Threats
- Decrease in investments in Austria and CEE affecting the bank’s business
- Regulatory changes in Euro zone could affect the bank
The threats in the SWOT Analysis of Raiffeisen International Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Raiffeisen International Bank SWOT analysis.
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About Raiffeisen International Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Raiffeisen International Bank Overview | |
|---|---|
| Parent Company |
Raiffeisen Zentralbank Österreich AG |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
We succeed together |
| USP |
Bank offering financial services with trust and commitment to customers |
| Raiffeisen International Bank STP | |
| Segmentation |
Institutional and individual clients |
| Target Market |
Corporate customers, financial institutions, private individuals, SME’s |
| Positioning |
An Austrian bank offering broad range of financial services in Austria, Central and Eastern Europe (CEE) |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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