Raiffeisen International Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Raiffeisen International Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Raiffeisen International Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Raiffeisen International Bank to benchmark its business & performance as compared to the competitors. Raiffeisen International Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Raiffeisen International Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Raiffeisen International Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Raiffeisen International Bank

Raiffeisen International Bank Overview
Parent Company

Raiffeisen Zentralbank Österreich AG

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

We succeed together

USP

Bank offering  financial services with trust and commitment to customers

Raiffeisen International Bank STP
Segmentation

Institutional and individual clients

Target Market

Corporate customers, financial institutions, private individuals, SME’s

Positioning

An Austrian bank offering broad range of financial services in Austria, Central and Eastern Europe (CEE)

SWOT Analysis of Raiffeisen International Bank

For Raiffeisen International Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Raiffeisen International Bank SWOT Analysis:

Raiffeisen International Bank Strengths

The strengths of Raiffeisen International Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Raiffeisen International Bank :

1. One of the largest Austrian banks
2. Presence in 17 markets and has over 55,000 employees
3. Return on Assets (ROA) is higher than industry and sector averages
4. Return on Equity (ROE) is higher than industry and sector averages

5. Strong presence  in Asian countries

6. Has a customer base of 14.6 million customers

Raiffeisen International Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Raiffeisen International Bank SWOT Analysis:

1. Bad debts and non – performing assets affecting the bank’s performance
2. High dependency on corporate banking is a major weakness


Raiffeisen International Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Raiffeisen International Bank SWOT Analysis:

1. High opportunity to grow in western part of Europe through acquisitions
2. High opportunity to grow in emerging economies through global expansion
3. Opportunity to grow in retail banking to compete with other Austrian banks

4. Deal with Helvetia Holding AG may help in growth in insurance business


Raiffeisen International Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Raiffeisen International Bank are as mentioned:

1. Decrease in investments in Austria and CEE affecting the bank’s business
2. Regulatory changes in Euro zone could affect the bank

Raiffeisen International Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Raiffeisen International Bank:

1. Bank Austria
2. Erste Group Bank AG
3. Deutsche Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Raiffeisen International Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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