Raiffeisen International Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Raiffeisen International Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Raiffeisen International Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Raiffeisen International Bank to benchmark its business & performance as compared to the competitors and industry. Raiffeisen International Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Raiffeisen International Bank competitors and includes Raiffeisen International Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Raiffeisen International Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Raiffeisen International Bank Brand Analysis
Parent Company

Raiffeisen Zentralbank Österreich AG

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

We succeed together

USP

Bank offering  financial services with trust and commitment to customers

Raiffeisen International Bank STP
Raiffeisen International Bank Segmentation

Institutional and individual clients

Raiffeisen International Bank Target Market

Corporate customers, financial institutions, private individuals, SME’s

Raiffeisen International Bank Positioning

An Austrian bank offering broad range of financial services in Austria, Central and Eastern Europe (CEE)

Raiffeisen International Bank SWOT Analysis
Raiffeisen International Bank Strengths

Below are the Strengths in the SWOT Analysis of Raiffeisen International Bank:

1. One of the largest Austrian banks
2. Presence in 17 markets and has over 55,000 employees
3. Return on Assets (ROA) is higher than industry and sector averages
4. Return on Equity (ROE) is higher than industry and sector averages

5. Strong presence  in Asian countries

6. Has a customer base of 14.6 million customers

Raiffeisen International Bank Weaknesses

Here are the weaknesses in the Raiffeisen International Bank SWOT Analysis:

1. Bad debts and non – performing assets affecting the bank’s performance
2. High dependency on corporate banking is a major weakness

Raiffeisen International Bank Opportunities

Following are the Opportunities in Raiffeisen International Bank SWOT Analysis:

1. High opportunity to grow in western part of Europe through acquisitions
2. High opportunity to grow in emerging economies through global expansion
3. Opportunity to grow in retail banking to compete with other Austrian banks

4. Deal with Helvetia Holding AG may help in growth in insurance business

Raiffeisen International Bank Threats

The threats in the SWOT Analysis of Raiffeisen International Bank are as mentioned:

1. Decrease in investments in Austria and CEE affecting the bank’s business
2. Regulatory changes in Euro zone could affect the bank

Raiffeisen International Bank Competition
Competitors

Below are the top 3 Raiffeisen International Bank competitors:

1. Bank Austria
2. Erste Group Bank AG
3. Deutsche Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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