SWOT analysis of Raiffeisen International Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Raiffeisen International Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Raiffeisen International Bank to benchmark its business & performance as compared to the competitors. Raiffeisen International Bank is one of the leading brands in the banking & financial services sector.
The table below lists the Raiffeisen International Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Raiffeisen International Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Raiffeisen International Bank Brand Analysis | |
---|---|
Parent Company |
Raiffeisen Zentralbank Österreich AG |
Category |
Banking |
Sector | |
Tagline/ Slogan |
We succeed together |
USP |
Bank offering financial services with trust and commitment to customers |
Raiffeisen International Bank STP | |
Segment |
Institutional and individual clients |
Target Group |
Corporate customers, financial institutions, private individuals, SME’s |
Positioning |
An Austrian bank offering broad range of financial services in Austria, Central and Eastern Europe (CEE) |
SWOT Analysis of Raiffeisen International Bank | |
Raiffeisen International Bank Strengths |
Below are the Strengths in the SWOT Analysis of Raiffeisen International Bank: 1. One of the largest Austrian banks 5. Strong presence in Asian countries 6. Has a customer base of 14.6 million customers |
Raiffeisen International Bank Weaknesses |
Here are the weaknesses in the Raiffeisen International Bank SWOT Analysis: 1. Bad debts and non – performing assets affecting the bank’s performance |
Raiffeisen International Bank Opportunities |
Following are the Opportunities in Raiffeisen International Bank SWOT Analysis: 1. High opportunity to grow in western part of Europe through acquisitions 4. Deal with Helvetia Holding AG may help in growth in insurance business |
Raiffeisen International Bank Threats |
The threats in the SWOT Analysis of Raiffeisen International Bank are as mentioned: 1. Decrease in investments in Austria and CEE affecting the bank’s business |
Raiffeisen International Bank Competition | |
Raiffeisen International Bank Competitors |
Below are the top 3 competitors of Raiffeisen International Bank: 1. Bank Austria |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Raiffeisen International Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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