Published in Banking & Financial Services category by MBA Skool Team
Raiffeisen International Bank is one of the leading brands in the banking & financial services sector. Raiffeisen International Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Raiffeisen International Bank:
Presence in 17 markets and has over 55,000 employees
Return on Assets (ROA) is higher than industry and sector averages
Return on Equity (ROE) is higher than industry and sector averages
Strong presence in Asian countries
Has a customer base of 14.6 million customers
Above are the strengths in the SWOT Analysis of Raiffeisen International Bank. The strengths of Raiffeisen International Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Raiffeisen International Bank Weaknesses
Bad debts and non – performing assets affecting the bank’s performance
High dependency on corporate banking is a major weakness
These were the weaknesses in the Raiffeisen International Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Raiffeisen International Bank Opportunities
High opportunity to grow in western part of Europe through acquisitions
High opportunity to grow in emerging economies through global expansion
Opportunity to grow in retail banking to compete with other Austrian banks
Deal with Helvetia Holding AG may help in growth in insurance business
Above we covered the opportunities in Raiffeisen International Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Raiffeisen International Bank Threats
Decrease in investments in Austria and CEE affecting the bank’s business
Regulatory changes in Euro zone could affect the bank
The threats in the SWOT Analysis of Raiffeisen International Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
An Austrian bank offering broad range of financial services in Austria, Central and Eastern Europe (CEE)
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