Raiffeisen International Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Raiffeisen Zentralbank Österreich AG

Banking

Banking & Financial Services

We succeed together

Bank offering  financial services with trust and commitment to customers

Institutional and individual clients

Corporate customers, financial institutions, private individuals, SME’s

An Austrian bank offering broad range of financial services in Austria, Central and Eastern Europe (CEE)

Below are the Strengths in the SWOT Analysis of Raiffeisen International Bank:

1. One of the largest Austrian banks
2. Presence in 17 markets and has over 55,000 employees
3. Return on Assets (ROA) is higher than industry and sector averages
4. Return on Equity (ROE) is higher than industry and sector averages

5. Strong presence  in Asian countries

6. Has a customer base of 14.6 million customers

Here are the weaknesses in the Raiffeisen International Bank SWOT Analysis:

1. Bad debts and non – performing assets affecting the bank’s performance
2. High dependency on corporate banking is a major weakness

Following are the Opportunities in Raiffeisen International Bank SWOT Analysis:

1. High opportunity to grow in western part of Europe through acquisitions
2. High opportunity to grow in emerging economies through global expansion
3. Opportunity to grow in retail banking to compete with other Austrian banks

4. Deal with Helvetia Holding AG may help in growth in insurance business

The threats in the SWOT Analysis of Raiffeisen International Bank are as mentioned:

1. Decrease in investments in Austria and CEE affecting the bank’s business
2. Regulatory changes in Euro zone could affect the bank

Below are the top 3 Raiffeisen International Bank competitors:

1. Bank Austria
2. Erste Group Bank AG
3. Deutsche Bank