Raiffeisen International Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2305

SWOT Analysis of Raiffeisen International Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Raiffeisen International Bank

Parent Company

Raiffeisen Zentralbank Österreich AG




Financial services

Tagline/ Slogan

We succeed together


Bank offering  financial services with trust and commitment to customers



Institutional and individual clients

Target Group

Corporate customers, financial institutions, private individuals, SME’s


An Austrian bank offering broad range of financial services in Austria, Central and Eastern Europe (CEE)

SWOT Analysis


1. One of the largest Austrian banks
2. Presence in 17 markets and has over 55,000 employees
3. Return on Assets (ROA) is higher than industry and sector averages
4. Return on Equity (ROE) is higher than industry and sector averages

5. Strong presence  in Asian countries

6. Has a customer base of 14.6 million customers


1. Bad debts and non – performing assets affecting the bank’s performance
2. High dependency on corporate banking is a major weakness


1. High opportunity to grow in western part of Europe through acquisitions
2. High opportunity to grow in emerging economies through global expansion
3. Opportunity to grow in retail banking to compete with other Austrian banks

4. Deal with Helvetia Holding AG may help in growth in insurance business


1. Decrease in investments in Austria and CEE affecting the bank’s business
2. Regulatory changes in Euro zone could affect the bank



1. Bank Austria
2. Erste Group Bank AG
3. Deutsche Bank

The table above concludes the Raiffeisen International Bank SWOT analysis along with its marketing and brand parameters.


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