Bank of Ireland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank of Ireland analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of Ireland SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Ireland to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank of Ireland is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank of Ireland competitors and includes Bank of Ireland target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank of Ireland SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank of Ireland Brand Analysis
Parent Company

Bank of Ireland Group




Banking & Financial Services

Tagline/ Slogan

Understanding Banking


Bank offering  services driven by traditions and relationships

Bank of Ireland STP
Bank of Ireland Segmentation

Institutions  and individuals

Bank of Ireland Target Market

Private individuals, SME’s, large corporate customers

Bank of Ireland Positioning

An Irish bank offering diversified financial services to customers with high level of commitment

Bank of Ireland SWOT Analysis
Bank of Ireland Strengths

Below are the Strengths in the SWOT Analysis of Bank of Ireland:

1. Bank specializes in retail and commercial banking
2. One of the top 4 banks in Ireland
3. Strength in domestic franchise sustained by strong distribution network
4. Strong workforce of over 15,000 employees
5. Has expanded in Great Britain by acquisition of other banks
6. Good marketing and visibility through sports sponsorships

Bank of Ireland Weaknesses

Here are the weaknesses in the Bank of Ireland SWOT Analysis:

1. No global tie-ups and limited international presence, and mainly dependence of Ireland
2. Limited wholesale funding access forcing reliance on support from monetary authorities

Bank of Ireland Opportunities

Following are the Opportunities in Bank of Ireland SWOT Analysis:

1. Growth in retail banking and online banking will increase the customer base
2. Opportunity to grow in UK market  and Baltic markets

Bank of Ireland Threats

The threats in the SWOT Analysis of Bank of Ireland are as mentioned:

1. High systemic risk in Irish banking industry
2. Challenging economic conditions in Ireland
3.Uncertainty in Euro zone and regulatory changes across the world

Bank of Ireland Competition

Below are the top 3 Bank of Ireland competitors:

1. Ulster Bank
2. National Irish Bank
3. Allied Irish Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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