Published in Banking & Financial Services category by MBA Skool Team
Bank of Ireland is one of the leading brands in the banking & financial services sector. Bank of Ireland SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank of Ireland:
Strength in domestic franchise sustained by strong distribution network
Strong workforce of over 15,000 employees
Has expanded in Great Britain by acquisition of other banks
Good marketing and visibility through sports sponsorships
Above are the strengths in the SWOT Analysis of Bank of Ireland. The strengths of Bank of Ireland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bank of Ireland Weaknesses
No global tie-ups and limited international presence, and mainly dependence of Ireland
Limited wholesale funding access forcing reliance on support from monetary authorities
These were the weaknesses in the Bank of Ireland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bank of Ireland Opportunities
Growth in retail banking and online banking will increase the customer base
Opportunity to grow in UK market and Baltic markets
Above we covered the opportunities in Bank of Ireland SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bank of Ireland Threats
High systemic risk in Irish banking industry
Challenging economic conditions in Ireland
Uncertainty in Euro zone and regulatory changes across the world
The threats in the SWOT Analysis of Bank of Ireland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bank of Ireland SWOT analysis.
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About Bank of Ireland
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Bank offering services driven by traditions and relationships
Bank of Ireland STP
Institutions and individuals
Private individuals, SME’s, large corporate customers
An Irish bank offering diversified financial services to customers with high level of commitment
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