Bank of Ireland SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Bank of Ireland SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank of Ireland, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Ireland to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bank of Ireland is one of the leading brands in the banking & financial services sector.

The article below lists the Bank of Ireland SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank of Ireland SWOT Analysis:

SWOT Analysis of Bank of Ireland

For Bank of Ireland, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank of Ireland Strengths

The strengths of Bank of Ireland looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank of Ireland :

1. Bank specializes in retail and commercial banking
2. One of the top 4 banks in Ireland
3. Strength in domestic franchise sustained by strong distribution network
4. Strong workforce of over 15,000 employees
5. Has expanded in Great Britain by acquisition of other banks
6. Good marketing and visibility through sports sponsorships

Bank of Ireland Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank of Ireland SWOT Analysis:

1. No global tie-ups and limited international presence, and mainly dependence of Ireland
2. Limited wholesale funding access forcing reliance on support from monetary authorities

Bank of Ireland Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank of Ireland SWOT Analysis:

1. Growth in retail banking and online banking will increase the customer base
2. Opportunity to grow in UK market  and Baltic markets

Bank of Ireland Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank of Ireland are as mentioned:

1. High systemic risk in Irish banking industry
2. Challenging economic conditions in Ireland
3.Uncertainty in Euro zone and regulatory changes across the world

Bank of Ireland Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bank of Ireland:

1. Ulster Bank
2. National Irish Bank
3. Allied Irish Bank

Hence this concludes the Bank of Ireland SWOT analysis.

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About Bank of Ireland

Bank of Ireland Overview
Parent Company

Bank of Ireland Group




Banking & Financial Services

Tagline/ Slogan

Understanding Banking


Bank offering  services driven by traditions and relationships

Bank of Ireland STP

Institutions  and individuals

Target Market

Private individuals, SME’s, large corporate customers


An Irish bank offering diversified financial services to customers with high level of commitment

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bank of Ireland. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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