Kasikornbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3680

SWOT Analysis of Kasikornbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kasikornbank Public Company Limited




Banking and Financial Services

Tagline/ Slogan

Towards Service Excellence


Strive to develop organization and offer financial product initiatives plus excellent service



Individuals and enterprises

Target Group

Individuals and enterprises looking for retail banking


Bank specializing in consumer, commercial, and corporate banking services

SWOT Analysis


1. Healthy network: The Bank operates over 800 branches across the country, comprising nearly300 Bangkok Metropolitan branches and 530 upcountry branches

2. Leveraging Information and Communication technology: Offering the world’s first secured system of payment via mobile phone
3. Value chain solution: Thailand’s first financial solution that takes care of customers’ businesses all along entire value chains, from upstream to downstream
4. Strong initiator: The first Thai bank to extend the service hours for currency trading and treasury


1. Volatile financial market puts pressure on profit margin
2. Limited geographic presence: Absence in Europe, Australia, Latin America and other networks


1. Organic growth through introduction of more financial instruments.
2. Inorganic growth through mergers and partnerships.
3. Emerging economy can help get bank get foreign investors.


1. Contagion effect due to ongoing Eurozone crisis.
2. Prone to government and legal interventions.
3.Intensifying competition from global players.



1.Thanchart Bank
2.Standard Chartered Bank(Thai)
3.Bangkok Bank

4.United Overseas Bank (Thai)

5. Bank of Ayudhya

The table above concludes the Kasikornbank SWOT analysis along with its marketing and brand parameters.


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