Kasikornbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4463

SWOT Analysis of Kasikornbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kasikornbank Public Company Limited




Banking & Financial Services

Tagline/ Slogan

Towards Service Excellence


Strive to develop organization and offer financial product initiatives plus excellent service

Kasikornbank STP


Individuals and enterprises

Target Group

Individuals and enterprises looking for retail banking


Bank specializing in consumer, commercial, and corporate banking services

Kasikornbank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kasikornbank :

1. Healthy network: The Bank operates over 800 branches across the country, comprising nearly300 Bangkok Metropolitan branches and 530 upcountry branches

2. Leveraging Information and Communication technology: Offering the world’s first secured system of payment via mobile phone
3. Value chain solution: Thailand’s first financial solution that takes care of customers’ businesses all along entire value chains, from upstream to downstream
4. Strong initiator: The first Thai bank to extend the service hours for currency trading and treasury


1. Volatile financial market puts pressure on profit margin
2. Limited geographic presence: Absence in Europe, Australia, Latin America and other networks


1. Organic growth through introduction of more financial instruments.
2. Inorganic growth through mergers and partnerships.
3. Emerging economy can help get bank get foreign investors.


1. Contagion effect due to ongoing Eurozone crisis.
2. Prone to government and legal interventions.
3.Intensifying competition from global players.

Kasikornbank Competition


Below are the 5 main Kasikornbank competitors :

1.Thanchart Bank
2.Standard Chartered Bank(Thai)
3.Bangkok Bank

4.United Overseas Bank (Thai)

5. Bank of Ayudhya

The brandguide table above concludes the Kasikornbank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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