Kasikornbank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Kasikornbank covering strengths, weaknesses, opportunities and threats.

Kasikornbank Strengths

  1. Healthy network: The Bank operates over 800 branches across the country, comprising nearly300 Bangkok Metropolitan branches and 530 upcountry branches
  2. Leveraging Information and Communication technology: Offering the world’s first secured system of payment via mobile phone
  3. Value chain solution: Thailand’s first financial solution that takes care of customers’ businesses all along entire value chains, from upstream to downstream
  4. Strong initiator: The first Thai bank to extend the service hours for currency trading and treasury

Above are the strengths in the SWOT Analysis of Kasikornbank. The strengths of Kasikornbank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kasikornbank Weaknesses

  1. Volatile financial market puts pressure on profit margin
  2. Limited geographic presence: Absence in Europe, Australia, Latin America and other networks

These were the weaknesses in the Kasikornbank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kasikornbank Opportunities

  1. Organic growth through introduction of more financial instruments.
  2. Inorganic growth through mergers and partnerships.
  3. Emerging economy can help get bank get foreign investors.

Above we covered the opportunities in Kasikornbank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kasikornbank Threats

  1. Contagion effect due to ongoing Eurozone crisis.
  2. Prone to government and legal interventions.
  3. Intensifying competition from global players.

The threats in the SWOT Analysis of Kasikornbank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Kasikornbank SWOT analysis.

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About Kasikornbank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kasikornbank Overview
Parent Company

Kasikornbank Public Company Limited

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Towards Service Excellence

USP

Strive to develop organization and offer financial product initiatives plus excellent service

Kasikornbank STP
Segmentation

Individuals and enterprises

Target Market

Individuals and enterprises looking for retail banking

Positioning

Bank specializing in consumer, commercial, and corporate banking services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Kasikornbank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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