Kasikornbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Kasikornbank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kasikornbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kasikornbank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kasikornbank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kasikornbank competitors and includes Kasikornbank target market, segmentation, positioning & Unique Selling Proposition (USP).

Kasikornbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kasikornbank Brand Analysis
Parent Company

Kasikornbank Public Company Limited




Banking & Financial Services

Tagline/ Slogan

Towards Service Excellence


Strive to develop organization and offer financial product initiatives plus excellent service

Kasikornbank STP
Kasikornbank Segmentation

Individuals and enterprises

Kasikornbank Target Market

Individuals and enterprises looking for retail banking

Kasikornbank Positioning

Bank specializing in consumer, commercial, and corporate banking services

Kasikornbank SWOT Analysis
Kasikornbank Strengths

Below are the Strengths in the SWOT Analysis of Kasikornbank:

1. Healthy network: The Bank operates over 800 branches across the country, comprising nearly300 Bangkok Metropolitan branches and 530 upcountry branches

2. Leveraging Information and Communication technology: Offering the world’s first secured system of payment via mobile phone
3. Value chain solution: Thailand’s first financial solution that takes care of customers’ businesses all along entire value chains, from upstream to downstream
4. Strong initiator: The first Thai bank to extend the service hours for currency trading and treasury

Kasikornbank Weaknesses

Here are the weaknesses in the Kasikornbank SWOT Analysis:

1. Volatile financial market puts pressure on profit margin
2. Limited geographic presence: Absence in Europe, Australia, Latin America and other networks

Kasikornbank Opportunities

Following are the Opportunities in Kasikornbank SWOT Analysis:

1. Organic growth through introduction of more financial instruments.
2. Inorganic growth through mergers and partnerships.
3. Emerging economy can help get bank get foreign investors.

Kasikornbank Threats

The threats in the SWOT Analysis of Kasikornbank are as mentioned:

1. Contagion effect due to ongoing Eurozone crisis.
2. Prone to government and legal interventions.
3.Intensifying competition from global players.

Kasikornbank Competition

Below are the top 5 Kasikornbank competitors:

1.Thanchart Bank
2.Standard Chartered Bank(Thai)
3.Bangkok Bank

4.United Overseas Bank (Thai)

5. Bank of Ayudhya

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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