SWOT analysis of Kasikornbank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kasikornbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kasikornbank to benchmark its business & performance as compared to the competitors and industry. Kasikornbank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kasikornbank competitors and includes Kasikornbank target market, segmentation, positioning & Unique Selling Proposition (USP).
Kasikornbank Brand Analysis | |
---|---|
Parent Company |
Kasikornbank Public Company Limited |
Category |
Banking |
Sector | |
Tagline/ Slogan |
Towards Service Excellence |
USP |
Strive to develop organization and offer financial product initiatives plus excellent service |
Kasikornbank STP | |
Kasikornbank Segmentation |
Individuals and enterprises |
Kasikornbank Target Market |
Individuals and enterprises looking for retail banking |
Kasikornbank Positioning |
Bank specializing in consumer, commercial, and corporate banking services |
Kasikornbank SWOT Analysis | |
Kasikornbank Strengths |
Below are the Strengths in the SWOT Analysis of Kasikornbank: 1. Healthy network: The Bank operates over 800 branches across the country, comprising nearly300 Bangkok Metropolitan branches and 530 upcountry branches 2. Leveraging Information and Communication technology: Offering the world’s first secured system of payment via mobile phone |
Kasikornbank Weaknesses |
Here are the weaknesses in the Kasikornbank SWOT Analysis: 1. Volatile financial market puts pressure on profit margin |
Kasikornbank Opportunities |
Following are the Opportunities in Kasikornbank SWOT Analysis: 1. Organic growth through introduction of more financial instruments. |
Kasikornbank Threats |
The threats in the SWOT Analysis of Kasikornbank are as mentioned: 1. Contagion effect due to ongoing Eurozone crisis. |
Kasikornbank Competition | |
Competitors |
Below are the top 5 Kasikornbank competitors: 1.Thanchart Bank 4.United Overseas Bank (Thai) 5. Bank of Ayudhya |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kasikornbank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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