Kasikornbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Kasikornbank Public Company Limited

Banking

Banking & Financial Services

Towards Service Excellence

Strive to develop organization and offer financial product initiatives plus excellent service

Individuals and enterprises

Individuals and enterprises looking for retail banking

Bank specializing in consumer, commercial, and corporate banking services

Below are the Strengths in the SWOT Analysis of Kasikornbank:

1. Healthy network: The Bank operates over 800 branches across the country, comprising nearly300 Bangkok Metropolitan branches and 530 upcountry branches

2. Leveraging Information and Communication technology: Offering the world’s first secured system of payment via mobile phone
3. Value chain solution: Thailand’s first financial solution that takes care of customers’ businesses all along entire value chains, from upstream to downstream
4. Strong initiator: The first Thai bank to extend the service hours for currency trading and treasury

Here are the weaknesses in the Kasikornbank SWOT Analysis:

1. Volatile financial market puts pressure on profit margin
2. Limited geographic presence: Absence in Europe, Australia, Latin America and other networks

Following are the Opportunities in Kasikornbank SWOT Analysis:

1. Organic growth through introduction of more financial instruments.
2. Inorganic growth through mergers and partnerships.
3. Emerging economy can help get bank get foreign investors.

The threats in the SWOT Analysis of Kasikornbank are as mentioned:

1. Contagion effect due to ongoing Eurozone crisis.
2. Prone to government and legal interventions.
3.Intensifying competition from global players.

Below are the top 5 Kasikornbank competitors:

1.Thanchart Bank
2.Standard Chartered Bank(Thai)
3.Bangkok Bank

4.United Overseas Bank (Thai)

5. Bank of Ayudhya