Kasikornbank SWOT Analysis
Kasikornbank is one of the leading brands in the banking & financial services sector. Kasikornbank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kasikornbank:
Quick Glance:
Kasikornbank Strengths
- Healthy network: The Bank operates over 800 branches across the country, comprising nearly300 Bangkok Metropolitan branches and 530 upcountry branches
- Leveraging Information and Communication technology: Offering the world’s first secured system of payment via mobile phone
- Value chain solution: Thailand’s first financial solution that takes care of customers’ businesses all along entire value chains, from upstream to downstream
- Strong initiator: The first Thai bank to extend the service hours for currency trading and treasury
Above are the strengths in the SWOT Analysis of Kasikornbank. The strengths of Kasikornbank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kasikornbank Weaknesses
- Volatile financial market puts pressure on profit margin
- Limited geographic presence: Absence in Europe, Australia, Latin America and other networks
These were the weaknesses in the Kasikornbank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kasikornbank Opportunities
- Organic growth through introduction of more financial instruments.
- Inorganic growth through mergers and partnerships.
- Emerging economy can help get bank get foreign investors.
Above we covered the opportunities in Kasikornbank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kasikornbank Threats
- Contagion effect due to ongoing Eurozone crisis.
- Prone to government and legal interventions.
- Intensifying competition from global players.
The threats in the SWOT Analysis of Kasikornbank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Kasikornbank SWOT analysis.
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About Kasikornbank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kasikornbank Overview | |
|---|---|
| Parent Company |
Kasikornbank Public Company Limited |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Towards Service Excellence |
| USP |
Strive to develop organization and offer financial product initiatives plus excellent service |
| Kasikornbank STP | |
| Segmentation |
Individuals and enterprises |
| Target Market |
Individuals and enterprises looking for retail banking |
| Positioning |
Bank specializing in consumer, commercial, and corporate banking services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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