Bank Mandiri SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank Mandiri, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Bank Mandiri is one of the leading brands in the banking & financial services sector. The article below lists the Bank Mandiri SWOT, competitors and includes its target market, segmentation, positioning & USP.
In this article:
For Bank Mandiri, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Bank Mandiri looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Bank Mandiri :
1. High capital adequacy ratio
2. Large ATM network of nearly 9000 ATMs
3. Huge assets and strong financial stability
4. Largest branch network in Indonesia with nearly 1500 branches
5. Largest bank in Indonesia in term of assets, loans and deposits
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Mandiri SWOT Analysis:
1. NPA affecting performance
2. Sub-prime lending
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Mandiri SWOT Analysis:
1. Expansion in south-east Asia
2. Collaboration with Citibank
3. Rising middle class home loans
4. Positive future outlook on Indonesian economy
5. High growth expected in SME sector
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Mandiri are as mentioned:
2. Global slowdown might affect the economy
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Bank Mandiri:
1. Bank Permata
2. Bank CIMB Niaga
3. Bank Danamon
4. Bank Panin
Hence this concludes the Bank Mandiri SWOT analysis.
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|Bank Mandiri Overview|
Bank Mandiri- Indonesian Govt
Leading trust. Enabling Growth
Largest bank in Indonesia in term of assets, loans and deposits
|Bank Mandiri STP|
Bank for masses
Anyone who is in need of banking and financial services
Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Excellence
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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