SWOT analysis of Bank Mandiri analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Mandiri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bank Mandiri to benchmark its business & performance as compared to the competitors and industry. Bank Mandiri is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank Mandiri competitors and elaborates Bank Mandiri market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Bank Mandiri Brand Analysis | |
|---|---|
| Parent Company |
Bank Mandiri- Indonesian Govt |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
Leading trust. Enabling Growth |
| USP |
Largest bank in Indonesia in term of assets, loans and deposits |
| Bank Mandiri STP | |
| Segment |
Bank for masses |
| Target Group |
Anyone who is in need of banking and financial services |
| Positioning |
Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Excellence |
| Bank Mandiri SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank Mandiri. Strengths are: 1. High capital adequacy ratio 3. Huge assets and strong financial stability 4. Largest branch network in Indonesia with nearly 1500 branches 5. Largest bank in Indonesia in term of assets, loans and deposits |
| Weaknesses |
Here are the weaknesses in the Bank Mandiri SWOT Analysis: 1. NPA affecting performance |
| Opportunities |
Following are the Opportunities in Bank Mandiri SWOT Analysis: 1. Expansion in south-east Asia 4. Positive future outlook on Indonesian economy 5. High growth expected in SME sector |
| Threats |
The threats in the SWOT Analysis of Bank Mandiri are as mentioned: 1.Currency devaluation |
| Bank Mandiri Competition | |
| Competitors |
Below are the top 5 Bank Mandiri competitors: 1. Bank Permata 2. Bank CIMB Niaga 3. Bank Danamon 4. Bank Panin 5. BII |
The brandguide table above concludes the Bank Mandiri SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Mandiri. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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