Bank Mandiri SWOT Analysis, Competitors & USP

SWOT analysis of Bank Mandiri analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Mandiri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Mandiri to benchmark its business & performance as compared to the competitors. Bank Mandiri is one of the leading brands in the banking & financial services sector.

The article below lists the Bank Mandiri SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Mandiri competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Bank Mandiri

Bank Mandiri Overview
Parent Company	Bank Mandiri- Indonesian Govt
Category	Regional Banks
Sector	Banking & Financial Services
Tagline/ Slogan	Leading trust. Enabling Growth
USP	Largest bank in Indonesia in term of assets, loans and deposits
Bank Mandiri STP
Segmentation	Bank for masses
Target Market	Anyone who is in need of banking and financial services
Positioning	Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Excellence

SWOT Analysis of Bank Mandiri

For Bank Mandiri, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Bank Mandiri SWOT Analysis:

Bank Mandiri Strengths

The strengths of Bank Mandiri looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank Mandiri :

1. High capital adequacy ratio
2. Large ATM network of nearly 9000 ATMs

3. Huge assets and strong financial stability

4. Largest branch network in Indonesia with nearly 1500 branches

5. Largest bank in Indonesia in term of assets, loans and deposits

Bank Mandiri Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Mandiri SWOT Analysis:

1. NPA affecting performance
2. Sub-prime lending

Bank Mandiri Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Mandiri SWOT Analysis:

1. Expansion in south-east Asia
2. Collaboration with Citibank
3. Rising middle class home loans

4. Positive future outlook on Indonesian economy

5. High growth expected in SME sector

Bank Mandiri Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Mandiri are as mentioned:

1.Currency devaluation
2. Global slowdown might affect the economy

Bank Mandiri Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Bank Mandiri:

1. Bank Permata

2. Bank CIMB Niaga

3. Bank Danamon

4. Bank Panin

5. BII

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Mandiri. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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