Bank Mandiri SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Mandiri analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Mandiri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Mandiri to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank Mandiri is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Mandiri competitors and includes Bank Mandiri target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank Mandiri SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank Mandiri Brand Analysis
Parent Company

Bank Mandiri- Indonesian Govt

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Leading trust. Enabling Growth

USP

Largest bank in Indonesia in term of assets, loans and deposits

Bank Mandiri STP
Bank Mandiri Segmentation

Bank for masses

Bank Mandiri Target Market

Anyone who is in need of banking and financial services

Bank Mandiri Positioning

Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Excellence

Bank Mandiri SWOT Analysis
Bank Mandiri Strengths

Below are the Strengths in the SWOT Analysis of Bank Mandiri:

1. High capital adequacy ratio
2. Large ATM network of nearly 9000 ATMs

3. Huge assets and strong financial stability

4. Largest branch network in Indonesia with nearly 1500 branches

5. Largest bank in Indonesia in term of assets, loans and deposits

Bank Mandiri Weaknesses

Here are the weaknesses in the Bank Mandiri SWOT Analysis:

1. NPA affecting performance
2. Sub-prime lending

Bank Mandiri Opportunities

Following are the Opportunities in Bank Mandiri SWOT Analysis:

1. Expansion in south-east Asia
2. Collaboration with Citibank
3. Rising middle class home loans

4. Positive future outlook on Indonesian economy

5. High growth expected in SME sector

Bank Mandiri Threats

The threats in the SWOT Analysis of Bank Mandiri are as mentioned:

1.Currency devaluation
2. Global slowdown might affect the economy

Bank Mandiri Competition
Competitors

Below are the top 5 Bank Mandiri competitors:

1. Bank Permata

2. Bank CIMB Niaga

3. Bank Danamon

4. Bank Panin

5. BII


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Mandiri. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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