Bank Mandiri SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of Bank Mandiri covering strengths, weaknesses, opportunities and threats.

Bank Mandiri Strengths

  1. High capital adequacy ratio
  2. Large ATM network of nearly 9000 ATMs
  3. Huge assets and strong financial stability
  4. Largest branch network in Indonesia with nearly 1500 branches
  5. Largest bank in Indonesia in term of assets, loans and deposits

Above are the strengths in the SWOT Analysis of Bank Mandiri. The strengths of Bank Mandiri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank Mandiri Weaknesses

  1. NPA affecting performance
  2. Sub-prime lending

These were the weaknesses in the Bank Mandiri SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bank Mandiri Opportunities

  1. Expansion in south-east Asia
  2. Collaboration with Citibank
  3. Rising middle class home loans
  4. Positive future outlook on Indonesian economy
  5. High growth expected in SME sector

Above we covered the opportunities in Bank Mandiri SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bank Mandiri Threats

  1. Currency devaluation
  2. Global slowdown might affect the economy

The threats in the SWOT Analysis of Bank Mandiri are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Bank Mandiri SWOT analysis.

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About Bank Mandiri

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bank Mandiri Overview
Parent Company

Bank Mandiri- Indonesian Govt

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Leading trust. Enabling Growth

USP

Largest bank in Indonesia in term of assets, loans and deposits

Bank Mandiri STP
Segmentation

Bank for masses

Target Market

Anyone who is in need of banking and financial services

Positioning

Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Excellence


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bank Mandiri. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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