Bank Mandiri SWOT Analysis, Competitors, STP & USP
SWOT analysis of Bank Mandiri analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Mandiri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bank Mandiri to benchmark its business & performance as compared to the competitors. Bank Mandiri is one of the leading brands in the banking & financial services sector.
The table below lists the Bank Mandiri SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank Mandiri competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bank Mandiri Brand Analysis | |
|---|---|
| Parent Company |
Bank Mandiri- Indonesian Govt |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
Leading trust. Enabling Growth |
| USP |
Largest bank in Indonesia in term of assets, loans and deposits |
| Bank Mandiri STP | |
| Bank Mandiri Segmentation |
Bank for masses |
| Bank Mandiri Target Market |
Anyone who is in need of banking and financial services |
| Bank Mandiri Positioning |
Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Excellence |
| SWOT Analysis of Bank Mandiri | |
| Bank Mandiri Strengths |
Below are the Strengths in the SWOT Analysis of Bank Mandiri: 1. High capital adequacy ratio 3. Huge assets and strong financial stability 4. Largest branch network in Indonesia with nearly 1500 branches 5. Largest bank in Indonesia in term of assets, loans and deposits |
| Bank Mandiri Weaknesses |
Here are the weaknesses in the Bank Mandiri SWOT Analysis: 1. NPA affecting performance |
| Bank Mandiri Opportunities |
Following are the Opportunities in Bank Mandiri SWOT Analysis: 1. Expansion in south-east Asia 4. Positive future outlook on Indonesian economy 5. High growth expected in SME sector |
| Bank Mandiri Threats |
The threats in the SWOT Analysis of Bank Mandiri are as mentioned: 1.Currency devaluation |
| Bank Mandiri Competition | |
| Competitors |
Below are the top 5 Bank Mandiri competitors: 1. Bank Permata 2. Bank CIMB Niaga 3. Bank Danamon 4. Bank Panin 5. BII |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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