Bank Mandiri SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4255

SWOT analysis of Bank Mandiri analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Mandiri SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Mandiri to benchmark its business & performance as compared to the competitors and industry. Bank Mandiri is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank Mandiri competitors and elaborates Bank Mandiri market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bank Mandiri SWOT, Competitors, Marketing STP & Brand analysis Table
Bank Mandiri Brand Analysis
Parent Company

Bank Mandiri- Indonesian Govt


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Leading trust. Enabling Growth


Largest bank in Indonesia in term of assets, loans and deposits

Bank Mandiri STP

Bank for masses

Target Group

Anyone who is in need of banking and financial services


Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Excellence

Bank Mandiri SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank Mandiri. Strengths are:

1. High capital adequacy ratio
2. Large ATM network of nearly 9000 ATMs

3. Huge assets and strong financial stability

4. Largest branch network in Indonesia with nearly 1500 branches

5. Largest bank in Indonesia in term of assets, loans and deposits


Here are the weaknesses in the Bank Mandiri SWOT Analysis:

1. NPA affecting performance
2. Sub-prime lending


Following are the Opportunities in Bank Mandiri SWOT Analysis:

1. Expansion in south-east Asia
2. Collaboration with Citibank
3. Rising middle class home loans

4. Positive future outlook on Indonesian economy

5. High growth expected in SME sector


The threats in the SWOT Analysis of Bank Mandiri are as mentioned:

1.Currency devaluation
2. Global slowdown might affect the economy

Bank Mandiri Competition

Below are the top 5 Bank Mandiri competitors:

1. Bank Permata

2. Bank CIMB Niaga

3. Bank Danamon

4. Bank Panin

5. BII

The brandguide table above concludes the Bank Mandiri SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Mandiri. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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