ManuLife Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ManuLife Financial analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ManuLife Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ManuLife Financial to benchmark its business & performance as compared to the competitors and industry. As of 2020, ManuLife Financial is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ManuLife Financial competitors and includes ManuLife Financial target market, segmentation, positioning & Unique Selling Proposition (USP).

ManuLife Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ManuLife Financial Brand Analysis
Parent Company

ManuLife Financial Corporation




Banking & Financial Services

Tagline/ Slogan

For your future


Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions

ManuLife Financial STP
ManuLife Financial Segmentation

Insurance and financial services provider

ManuLife Financial Target Market

Group life and health insurance, reinsurance solutions, casualty retrocession

ManuLife Financial Positioning

Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions

ManuLife Financial SWOT Analysis
ManuLife Financial Strengths

Below are the Strengths in the SWOT Analysis of ManuLife Financial:

1. Largest life insurance company in the world when measure by market capitalization
2. Worldwide sponsor of summer Olympics – positive brand associations
3. Operations in Asia, Canada and the United States
4. De centralized method of operations – local brands are effective and strong

5. Strong brand image and market reputation

ManuLife Financial Weaknesses

Here are the weaknesses in the ManuLife Financial SWOT Analysis:

1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises
2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries
3. Limited online presence

ManuLife Financial Opportunities

Following are the Opportunities in ManuLife Financial SWOT Analysis:

1.Geographical expansion – Europe market can be penetrated
2.Market penetration in Asian growth markets
3.Increased customer service,  performance , client satisfaction

ManuLife Financial Threats

The threats in the SWOT Analysis of ManuLife Financial are as mentioned:

1.Issues of bad debt and risky investments
2.Financial services industry are plagued by cases of fraud
3.Financial services industry are hugely dependent on economic cycles and government regulations

ManuLife Financial Competition

Below are the top 3 ManuLife Financial competitors:

1.MetLife Inc
2.Sun Life Financial
3.ING Groep N.V

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ManuLife Financial. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin