ManuLife Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3579

SWOT Analysis of ManuLife Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ManuLife Financial

Parent Company

ManuLife Financial Corporation




Life insurance

Tagline/ Slogan

For your future


Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions



Insurance and financial services provider

Target Group

Group life and health insurance, reinsurance solutions, casualty retrocession


Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions

SWOT Analysis


1. Largest life insurance company in the world when measure by market capitalization
2. Worldwide sponsor of summer Olympics – positive brand associations
3. Operations in Asia, Canada and the United States
4. De centralized method of operations – local brands are effective and strong

5. Strong brand image and market reputation


1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises
2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries
3. Limited online presence


1.Geographical expansion – Europe market can be penetrated
2.Market penetration in Asian growth markets
3.Increased customer service,  performance , client satisfaction


1.Issues of bad debt and risky investments
2.Financial services industry are plagued by cases of fraud
3.Financial services industry are hugely dependent on economic cycles and government regulations



1.MetLife Inc
2.Sun Life Financial
3.ING Groep N.V

The table above concludes the ManuLife Financial SWOT analysis along with its marketing and brand parameters.


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