Published in Banking & Financial Services category by MBA Skool Team
ManuLife Financial is one of the leading brands in the banking & financial services sector. ManuLife Financial SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ManuLife Financial:
Largest life insurance company in the world when measure by market capitalization
Worldwide sponsor of summer Olympics – positive brand associations
Operations in Asia, Canada and the United States
De centralized method of operations – local brands are effective and strong
Strong brand image and market reputation
Above are the strengths in the SWOT Analysis of ManuLife Financial. The strengths of ManuLife Financial looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ManuLife Financial Weaknesses
Use of different brands in different countries is a lost opportunity for worldwide branding exercises
Operations are concentrated in Canda – neglecting of Asian markets and developing countries
Limited online presence
These were the weaknesses in the ManuLife Financial SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ManuLife Financial Opportunities
Geographical expansion – Europe market can be penetrated
Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions
ManuLife Financial STP
Insurance and financial services provider
Group life and health insurance, reinsurance solutions, casualty retrocession
Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to ManuLife Financial. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute