ManuLife Financial SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ManuLife Financial analyses the brand by its strengths, weaknesses, opportunities & threats. In ManuLife Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ManuLife Financial to benchmark its business & performance as compared to the competitors. ManuLife Financial is one of the leading brands in the banking & financial services sector.

The article below lists the ManuLife Financial SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the ManuLife Financial SWOT Analysis:

SWOT Analysis of ManuLife Financial

For ManuLife Financial, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

ManuLife Financial Strengths

The strengths of ManuLife Financial looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of ManuLife Financial :

1. Largest life insurance company in the world when measure by market capitalization
2. Worldwide sponsor of summer Olympics – positive brand associations
3. Operations in Asia, Canada and the United States
4. De centralized method of operations – local brands are effective and strong

5. Strong brand image and market reputation

ManuLife Financial Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the ManuLife Financial SWOT Analysis:

1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises
2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries
3. Limited online presence

ManuLife Financial Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in ManuLife Financial SWOT Analysis:

1.Geographical expansion – Europe market can be penetrated
2.Market penetration in Asian growth markets
3.Increased customer service,  performance , client satisfaction

ManuLife Financial Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of ManuLife Financial are as mentioned:

1.Issues of bad debt and risky investments
2.Financial services industry are plagued by cases of fraud
3.Financial services industry are hugely dependent on economic cycles and government regulations

ManuLife Financial Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of ManuLife Financial:

1.MetLife Inc
2.Sun Life Financial
3.ING Groep N.V

Hence this concludes the ManuLife Financial SWOT analysis.

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About ManuLife Financial

ManuLife Financial Overview
Parent Company

ManuLife Financial Corporation




Banking & Financial Services

Tagline/ Slogan

For your future


Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions

ManuLife Financial STP

Insurance and financial services provider

Target Market

Group life and health insurance, reinsurance solutions, casualty retrocession


Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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