ManuLife Financial SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

ManuLife Financial SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of ManuLife Financial, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

ManuLife Financial is one of the leading brands in the banking & financial services sector. The article below lists the ManuLife Financial SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

ManuLife Financial Strengths

The strengths of ManuLife Financial looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of ManuLife Financial :

1. Largest life insurance company in the world when measure by market capitalization
2. Worldwide sponsor of summer Olympics – positive brand associations
3. Operations in Asia, Canada and the United States
4. De centralized method of operations – local brands are effective and strong

5. Strong brand image and market reputation

ManuLife Financial Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the ManuLife Financial SWOT Analysis:

1.Use of different brands in different countries is a lost opportunity for worldwide branding exercises
2.Operations are concentrated in Canda – neglecting of Asian markets and developing countries
3. Limited online presence

ManuLife Financial Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in ManuLife Financial SWOT Analysis:

1.Geographical expansion – Europe market can be penetrated
2.Market penetration in Asian growth markets
3.Increased customer service,  performance , client satisfaction

ManuLife Financial Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of ManuLife Financial are as mentioned:

1.Issues of bad debt and risky investments
2.Financial services industry are plagued by cases of fraud
3.Financial services industry are hugely dependent on economic cycles and government regulations

Read Similar SWOT analysis

Hence this concludes the ManuLife Financial SWOT analysis.

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About ManuLife Financial

ManuLife Financial Overview
Parent Company

ManuLife Financial Corporation




Banking & Financial Services

Tagline/ Slogan

For your future


Strong, reliable, trustworthy and forward-thinking solutions for their most significant financial decisions

ManuLife Financial STP

Insurance and financial services provider

Target Market

Group life and health insurance, reinsurance solutions, casualty retrocession


Providing strong, reliable, trustworthy and forward-thinking solutions for our clients’ most significant financial decisions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to ManuLife Financial. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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