Published in Banking & Financial Services category by MBA Skool Team
Sanlam is one of the leading brands in the banking & financial services sector. Sanlam SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sanlam:
Leading financial services group with offices throughout South Africa with business interests in India, USA and Australia
Actively involved in CSI programmes with a focus in theareas of education, HIV/Aids, economic development and social development
Strong heritage and depth of experience across many financial streams
strong operating performance, diversified revenue streams, a strong and resilient capital base and a diversified and established business position in SA.
Above are the strengths in the SWOT Analysis of Sanlam. The strengths of Sanlam looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Weak presence outside of Africa – Not a recognized brand
Increase operational costs and diverted management attention
These were the weaknesses in the Sanlam SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wide product portfolio to mitigate the risk of bad investments in a particular category
growth in new business volumes, maintenance of the new life business margin at the current level
maintenance of capitalisation at strong levels and an improvement in economic conditions
Focus on emerging African economies
Above we covered the opportunities in Sanlam SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Credit ratings are dependent on economic scenario
Limited control over Government actions and interventions
Trying to achieve the right sync between local operations and policies with international operations and policies
The threats in the SWOT Analysis of Sanlam are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sanlam SWOT analysis.
Continue reading more about the brand/company.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
to be the leader in client-centric wealth creation and protection
Individual and institutional clients
Individual, group and short-term insurance, personal financial services such as estate planning, trusts, home and personal loans, savings and linked products, investment, asset management, property asset management, stockbroking, risk management and capital market activities
One-stop financial services group, offering our clients a journey for life for their financial needs.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Sanlam. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute