SWOT analysis of Sanlam analyses the brand by its strengths, weaknesses, opportunities & threats. In Sanlam SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sanlam to benchmark its business & performance as compared to the competitors. Sanlam is one of the leading brands in the banking & financial services sector.
The table below lists the Sanlam SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sanlam competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Sanlam Brand Analysis | |
---|---|
Parent Company |
Sanlam |
Category |
Healthcare |
Sector | |
Tagline/ Slogan |
Thinking Ahead |
USP |
to be the leader in client-centric wealth creation and protection |
Sanlam STP | |
Segment |
Individual and institutional clients |
Target Group |
Individual, group and short-term insurance, personal financial services such as estate planning, trusts, home and personal loans, savings and linked products, investment, asset management, property asset management, stockbroking, risk management and capital market activities |
Positioning |
One-stop financial services group, offering our clients a journey for life for their financial needs. |
SWOT Analysis of Sanlam | |
Sanlam Strengths |
Below are the Strengths in the SWOT Analysis of Sanlam: 1. Leading financial services group with offices throughout South Africa with business interests in India, USA and Australia |
Sanlam Weaknesses |
Here are the weaknesses in the Sanlam SWOT Analysis: 1. Weak presence outside of Africa – Not a recognized brand |
Sanlam Opportunities |
Following are the Opportunities in Sanlam SWOT Analysis: 1.Wide product portfolio to mitigate the risk of bad investments in a particular category 4.Focus on emerging African economies |
Sanlam Threats |
The threats in the SWOT Analysis of Sanlam are as mentioned: 1.Credit ratings are dependent on economic scenario |
Sanlam Competition | |
Sanlam Competitors |
Below are the top 3 competitors of Sanlam: 1.Invesec Limited |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sanlam. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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