Legal and General Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2076

SWOT Analysis of Legal and General Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Legal and General Group

Parent Company

Legal and general group


Health care


Life and Health insurance

Tagline/ Slogan

Every day matters


We are helping you plan and build your future



Financial services

Target Group

Investment management, risk, savings, international, and group capital and financing


The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services companies.

SWOT Analysis


1. Strong market position in the UK financial services industry
2. Multi-channel distribution capabilities increasing market penetration and enhances revenues
3. Comprehensive product portfolio insulating business risk
4. Customer base of around 7 million


1. Revenue susceptible to investment market volatility
2. High concentration on the UK market increasing business risk
3.Competitive industry – Need to continuously stay ahead of competitor offerings


1. Expansion of business protection insurance likely to increase revenues
2. Positive outlook of asset management industry
3. Opportunities in growing Asia-Pacific insurance market


1. Delay in Solvency II implementation could double compliance costs
2. Insurance frauds likely to increase claim losses
3. Weak outlook for equity markets could put pressure on industry capital position



2.Prudential Plc
3.RBS Insurance

The table above concludes the Legal and General Group SWOT analysis along with its marketing and brand parameters.


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