Legal and General Group SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Legal and General Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Legal and General Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Legal and General Group to benchmark its business & performance as compared to the competitors. Legal and General Group is one of the leading brands in the banking & financial services sector.
The table below lists the Legal and General Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Legal and General Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Investment management, risk, savings, international, and group capital and financing
The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services companies.
SWOT Analysis of Legal and General Group
Legal and General Group Strengths
Below are the Strengths in the SWOT Analysis of Legal and General Group:
1. Strong market position in the UK financial services industry 2. Multi-channel distribution capabilities increasing market penetration and enhances revenues 3. Comprehensive product portfolio insulating business risk 4. Customer base of around 7 million
Legal and General Group Weaknesses
Here are the weaknesses in the Legal and General Group SWOT Analysis:
1. Revenue susceptible to investment market volatility 2. High concentration on the UK market increasing business risk 3.Competitive industry – Need to continuously stay ahead of competitor offerings
Legal and General Group Opportunities
Following are the Opportunities in Legal and General Group SWOT Analysis:
1. Expansion of business protection insurance likely to increase revenues 2. Positive outlook of asset management industry 3. Opportunities in growing Asia-Pacific insurance market
Legal and General Group Threats
The threats in the SWOT Analysis of Legal and General Group are as mentioned:
1. Delay in Solvency II implementation could double compliance costs 2. Insurance frauds likely to increase claim losses 3. Weak outlook for equity markets could put pressure on industry capital position
Legal and General Group Competition
Legal and General Group Competitors
Below are the top 3 competitors of Legal and General Group:
1.AXA 2.Prudential Plc 3.RBS Insurance
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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