Legal and General Group SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Legal and General Group analyses the brand by its strengths, weaknesses, opportunities & threats. In Legal and General Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Legal and General Group to benchmark its business & performance as compared to the competitors. Legal and General Group is one of the leading brands in the banking & financial services sector.

The table below lists the Legal and General Group SWOT (Strengths, Weaknesses, Opportunities, Threats), top Legal and General Group competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Legal and General Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Legal and General Group Brand Analysis
Parent Company

Legal and general group


Health care


Banking & Financial Services

Tagline/ Slogan

Every day matters


We are helping you plan and build your future

Legal and General Group STP

Financial services

Target Group

Investment management, risk, savings, international, and group capital and financing


The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services companies.

SWOT Analysis of Legal and General Group
Legal and General Group Strengths

Below are the Strengths in the SWOT Analysis of Legal and General Group:

1. Strong market position in the UK financial services industry
2. Multi-channel distribution capabilities increasing market penetration and enhances revenues
3. Comprehensive product portfolio insulating business risk
4. Customer base of around 7 million

Legal and General Group Weaknesses

Here are the weaknesses in the Legal and General Group SWOT Analysis:

1. Revenue susceptible to investment market volatility
2. High concentration on the UK market increasing business risk
3.Competitive industry – Need to continuously stay ahead of competitor offerings

Legal and General Group Opportunities

Following are the Opportunities in Legal and General Group SWOT Analysis:

1. Expansion of business protection insurance likely to increase revenues
2. Positive outlook of asset management industry
3. Opportunities in growing Asia-Pacific insurance market

Legal and General Group Threats

The threats in the SWOT Analysis of Legal and General Group are as mentioned:

1. Delay in Solvency II implementation could double compliance costs
2. Insurance frauds likely to increase claim losses
3. Weak outlook for equity markets could put pressure on industry capital position

Legal and General Group Competition
Legal and General Group Competitors

Below are the top 3 competitors of Legal and General Group:

2.Prudential Plc
3.RBS Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Legal and General Group. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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