Legal and General Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2076
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SWOT Analysis of Legal and General Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Legal and General Group

Parent Company

Legal and general group

Category

Health care

Sector

Life and Health insurance

Tagline/ Slogan

Every day matters

USP

We are helping you plan and build your future

STP

Segment

Financial services

Target Group

Investment management, risk, savings, international, and group capital and financing

Positioning

The business is built on financial strength and a diverse business spread that makes the company one of the leading financial services companies.

SWOT Analysis

Strengths

1. Strong market position in the UK financial services industry
2. Multi-channel distribution capabilities increasing market penetration and enhances revenues
3. Comprehensive product portfolio insulating business risk
4. Customer base of around 7 million

Weaknesses

1. Revenue susceptible to investment market volatility
2. High concentration on the UK market increasing business risk
3.Competitive industry – Need to continuously stay ahead of competitor offerings

Opportunities

1. Expansion of business protection insurance likely to increase revenues
2. Positive outlook of asset management industry
3. Opportunities in growing Asia-Pacific insurance market

Threats

1. Delay in Solvency II implementation could double compliance costs
2. Insurance frauds likely to increase claim losses
3. Weak outlook for equity markets could put pressure on industry capital position

Competition

Competitors

1.AXA
2.Prudential Plc
3.RBS Insurance


The table above concludes the Legal and General Group SWOT analysis along with its marketing and brand parameters.

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