China Life Insurance SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of China Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Life Insurance to benchmark its business & performance as compared to the competitors and industry. China Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Life Insurance competitors and includes China Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

China Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Life Insurance Brand Analysis
Parent Company

China Life Insurance


Health care


Banking & Financial Services

Tagline/ Slogan



World-class life insurance company with strong capitalization, advanced corporate governance, a well-established management system, stringent internal controls, leading technology, a first-class team, superior service, an outstanding brand and a harmonious mode of development.

China Life Insurance STP
China Life Insurance Segmentation

Health care services

China Life Insurance Target Market

Individual and institutional , Personal and corporate

China Life Insurance Positioning

the leading provider of individual and group life insurance, annuity and accident & health insurance in China

China Life Insurance SWOT Analysis
China Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of China Life Insurance:

1. The leading player in the Chinese life market, accounting for about one-third of the premiums written
2. Scale economies, as one of the world's largest life insurers by most measures
3. Extremely strong brand, Capital strength and access to funding through global markets
4. Ultimately, the backing of the government, which still holds over two-thirds of the company

China Life Insurance Weaknesses

Here are the weaknesses in the China Life Insurance SWOT Analysis:

1. Lack of growth. China Life has been ceding market share to rivals over recent years
2. Falling profitability. This is substantially because of dismal investment markets.
3. Scale dis-economies. Few financial services organisations in the world are as large and as complex as China Life

China Life Insurance Opportunities

Following are the Opportunities in China Life Insurance SWOT Analysis:

1. Expansion of non-life insurance
2. Further development of accident (especially) and health insurance
3. Further development of the various distribution channels

China Life Insurance Threats

The threats in the SWOT Analysis of China Life Insurance are as mentioned:

1. Continued erosion of market share.
2. Volatile financial markets and low interest rates.
3. Increased competition from banks (deposits and other products that they might distribute)

China Life Insurance Competition

Below are the top 3 China Life Insurance competitors:

1. Ping An Insurance (Group) Company of China, Ltd.
2. PICC Property and Casualty Company Limited
3. China Pacific Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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