China Life Insurance SWOT Analysis, Competitors & USP

SWOT analysis of China Life Insurance analyses the brand by its strengths, weaknesses, opportunities & threats. In China Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Life Insurance to benchmark its business & performance as compared to the competitors. China Life Insurance is one of the leading brands in the banking & financial services sector.

The article below lists the China Life Insurance SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the China Life Insurance SWOT Analysis:

SWOT Analysis of China Life Insurance

For China Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

China Life Insurance Strengths

The strengths of China Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of China Life Insurance :

1. The leading player in the Chinese life market, accounting for about one-third of the premiums written
2. Scale economies, as one of the world's largest life insurers by most measures
3. Extremely strong brand, Capital strength and access to funding through global markets
4. Ultimately, the backing of the government, which still holds over two-thirds of the company

China Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the China Life Insurance SWOT Analysis:

1. Lack of growth. China Life has been ceding market share to rivals over recent years
2. Falling profitability. This is substantially because of dismal investment markets.
3. Scale dis-economies. Few financial services organisations in the world are as large and as complex as China Life

China Life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in China Life Insurance SWOT Analysis:

1. Expansion of non-life insurance
2. Further development of accident (especially) and health insurance
3. Further development of the various distribution channels

China Life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of China Life Insurance are as mentioned:

1. Continued erosion of market share.
2. Volatile financial markets and low interest rates.
3. Increased competition from banks (deposits and other products that they might distribute)

China Life Insurance Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of China Life Insurance:

1. Ping An Insurance (Group) Company of China, Ltd.
2. PICC Property and Casualty Company Limited
3. China Pacific Insurance

Hence this concludes the China Life Insurance SWOT analysis.

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About China Life Insurance

China Life Insurance Overview
Parent Company	China Life Insurance
Category	Health care
Sector	Banking & Financial Services
Tagline/ Slogan	-
USP	World-class life insurance company with strong capitalization, advanced corporate governance, a well-established management system, stringent internal controls, leading technology, a first-class team, superior service, an outstanding brand and a harmonious mode of development.
China Life Insurance STP
Segmentation	Health care services
Target Market	Individual and institutional , Personal and corporate
Positioning	the leading provider of individual and group life insurance, annuity and accident & health insurance in China

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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