Ameriprise Financial SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Ameriprise Financial SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ameriprise Financial, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ameriprise Financial to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ameriprise Financial is one of the leading brands in the banking & financial services sector.

The article below lists the Ameriprise Financial SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ameriprise Financial SWOT Analysis:

SWOT Analysis of Ameriprise Financial

For Ameriprise Financial, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ameriprise Financial Strengths

The strengths of Ameriprise Financial looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ameriprise Financial :

1. Nation-wide network of more than 11000+ affiliated financial advisors and more than 9500 branded advisors
2. Amongst the largest 25 asset managers in the world
3. Strong presence in the financial services industry for more than a century gives significant competitive advantages
4. Demonstrated ability to grow and prosper by improved ranking and brand value post spun off by American Express

5.High retention rate of the well trained sales force contributes positively to growth

6. Diversified range of products and services reduces volatility

Ameriprise Financial Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ameriprise Financial SWOT Analysis:

1.Weaker cost structure as compared to competitors
2.Higher increase in distribution expenses affecting profitability

Ameriprise Financial Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ameriprise Financial SWOT Analysis:

1.Global asset management industry likely to grow
2.Improving economic prospects in US could increase demand for financial products
3.Grail Advisors acquisition likely to benefit the company from ETFs(Exchange Traded Funds) market expansion

4. Online market offers the ability to expand business

Ameriprise Financial Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ameriprise Financial are as mentioned:

1.Increased competition to keep market share and margins under pressure
2.Economic downturns and corporate malfeasance could add to defaulters

3. Increased regulatory compliances affect margins and functioning

Ameriprise Financial Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ameriprise Financial:

1.American Funds
3.Lincoln Financial

4.AXA Financial,Inc.

Hence this concludes the Ameriprise Financial SWOT analysis.

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About Ameriprise Financial

Ameriprise Financial Overview
Parent Company

Ameriprise Financial


Investment Services


Banking & Financial Services

Tagline/ Slogan

More within reach


America’s leader in financial planning

Ameriprise Financial STP

Advice and wealth management, asset management

Target Market

Individual, business and institutions


Through their personal approach to financial planning and advise they can help bring the customers’ dreams and goals to life

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ameriprise Financial. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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