Ameriprise Financial SWOT Analysis, Competitors & USP

Ameriprise Financial

Investment Services

Banking & Financial Services

More within reach

America’s leader in financial planning

Advice and wealth management, asset management

Individual, business and institutions

Through their personal approach to financial planning and advise they can help bring the customers’ dreams and goals to life

Below are the Strengths in the SWOT Analysis of Ameriprise Financial:

1. Nation-wide network of more than 11000+ affiliated financial advisors and more than 9500 branded advisors
2. Amongst the largest 25 asset managers in the world
3. Strong presence in the financial services industry for more than a century gives significant competitive advantages
4. Demonstrated ability to grow and prosper by improved ranking and brand value post spun off by American Express

5.High retention rate of the well trained sales force contributes positively to growth

6. Diversified range of products and services reduces volatility

Here are the weaknesses in the Ameriprise Financial SWOT Analysis:

1.Weaker cost structure as compared to competitors
2.Higher increase in distribution expenses affecting profitability

Following are the Opportunities in Ameriprise Financial SWOT Analysis:

1.Global asset management industry likely to grow
2.Improving economic prospects in US could increase demand for financial products
3.Grail Advisors acquisition likely to benefit the company from ETFs(Exchange Traded Funds) market expansion

4. Online market offers the ability to expand business

The threats in the SWOT Analysis of Ameriprise Financial are as mentioned:

1.Increased competition to keep market share and margins under pressure
2.Economic downturns and corporate malfeasance could add to defaulters

3. Increased regulatory compliances affect margins and functioning

Below are the top 4 competitors of Ameriprise Financial:

1.American Funds
2.MetLife,Inc
3.Lincoln Financial

4.AXA Financial,Inc.