Ameriprise Financial SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Ameriprise Financial analyses the brand by its strengths, weaknesses, opportunities & threats. In Ameriprise Financial SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ameriprise Financial to benchmark its business & performance as compared to the competitors. Ameriprise Financial is one of the leading brands in the banking & financial services sector.

The table below lists the Ameriprise Financial SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ameriprise Financial competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ameriprise Financial SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ameriprise Financial Brand Analysis
Parent Company

Ameriprise Financial


Investment Services


Banking & Financial Services

Tagline/ Slogan

More within reach


America’s leader in financial planning

Ameriprise Financial STP

Advice and wealth management, asset management

Target Group

Individual, business and institutions


Through their personal approach to financial planning and advise they can help bring the customers’ dreams and goals to life

SWOT Analysis of Ameriprise Financial
Ameriprise Financial Strengths

Below are the Strengths in the SWOT Analysis of Ameriprise Financial:

1. Nation-wide network of more than 11000+ affiliated financial advisors and more than 9500 branded advisors
2. Amongst the largest 25 asset managers in the world
3. Strong presence in the financial services industry for more than a century gives significant competitive advantages
4. Demonstrated ability to grow and prosper by improved ranking and brand value post spun off by American Express

5.High retention rate of the well trained sales force contributes positively to growth

6. Diversified range of products and services reduces volatility

Ameriprise Financial Weaknesses

Here are the weaknesses in the Ameriprise Financial SWOT Analysis:

1.Weaker cost structure as compared to competitors
2.Higher increase in distribution expenses affecting profitability

Ameriprise Financial Opportunities

Following are the Opportunities in Ameriprise Financial SWOT Analysis:

1.Global asset management industry likely to grow
2.Improving economic prospects in US could increase demand for financial products
3.Grail Advisors acquisition likely to benefit the company from ETFs(Exchange Traded Funds) market expansion

4. Online market offers the ability to expand business

Ameriprise Financial Threats

The threats in the SWOT Analysis of Ameriprise Financial are as mentioned:

1.Increased competition to keep market share and margins under pressure
2.Economic downturns and corporate malfeasance could add to defaulters

3. Increased regulatory compliances affect margins and functioning

Ameriprise Financial Competition
Ameriprise Financial Competitors

Below are the top 4 competitors of Ameriprise Financial:

1.American Funds
3.Lincoln Financial

4.AXA Financial,Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ameriprise Financial. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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