United Overseas Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

United Overseas Bank is one of the leading brands in the banking & financial services sector. United Overseas Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of United Overseas Bank:

United Overseas Bank Strengths

  1. A well-established regional presence, particularly in Asia
  2. Well diversified product portfolio trimming down business risk
  3. Strong capital position and a stable 10,000+ workforce
  4. Rated as Best Wealth Management Bank by The Asian Banker
  5. Has its presence at 500 locations in approx 20 countries

Above are the strengths in the SWOT Analysis of United Overseas Bank. The strengths of United Overseas Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

United Overseas Bank Weaknesses

  1. Low profitability of GMIM division
  2. Inefficiency in expense management affects profits

These were the weaknesses in the United Overseas Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

United Overseas Bank Opportunities

  1. Growth in retail savings and investments in Asia pacific region
  2. Investment in fast growing economies likely to increase market share and profitability

Above we covered the opportunities in United Overseas Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

United Overseas Bank Threats

  1. Weak outlook for Singapore's economy
  2. Low interest rate environment could continue to affect core earnings
  3. Competition for retail deposits likely to increase funding costs

The threats in the SWOT Analysis of United Overseas Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the United Overseas Bank SWOT analysis.

Continue reading more about the brand/company.

About United Overseas Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

United Overseas Bank Overview
Parent Company

United Overseas Bank Limited


Regional Banks


Banking & Financial Services

Tagline/ Slogan

United for Growth


A bank providing a range of financial services, including

personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, futures broking, asset management,

venture capital management, insurance and stock broking services

United Overseas Bank STP

Group Retail (Individual & Small Enterprises), Group Wholesale (Medium & Large Enterprises), Global Markets and Investment Management (GMIM)

Target Market

Individuals, Small, medium & large enterprise looking for diverse financial solutions


A Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to United Overseas Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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