United Overseas Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

United Overseas Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of United Overseas Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Overseas Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. United Overseas Bank is one of the leading brands in the banking & financial services sector.

The article below lists the United Overseas Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the United Overseas Bank SWOT Analysis:

SWOT Analysis of United Overseas Bank

For United Overseas Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

United Overseas Bank Strengths

The strengths of United Overseas Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of United Overseas Bank :

1. A well-established regional presence, particularly in Asia
2. Well diversified product portfolio trimming down business risk
3. Strong capital position and a stable 10,000+ workforce
4. Rated as Best Wealth Management Bank by The Asian Banker

5. Has its presence at 500 locations in approx 20 countries

United Overseas Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the United Overseas Bank SWOT Analysis:

1. Low profitability of GMIM division
2. Inefficiency in expense management affects profits

United Overseas Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in United Overseas Bank SWOT Analysis:

1. Growth in retail savings and investments in Asia pacific region
2. Investment in fast growing economies likely to increase market share and profitability

United Overseas Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of United Overseas Bank are as mentioned:

1. Weak outlook for Singapore's economy
2. Low interest rate environment could continue to affect core earnings
3. Competition for retail deposits likely to increase funding costs

United Overseas Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of United Overseas Bank:

1. Bank of China Limited
2. Oversea-Chinese Banking Corp. Ltd.
3. DBS Group Holdings Ltd.

4. Standard Chartered PLC

5. HSBC Holdings PLC

6. Hong Leong Finance Limited

Hence this concludes the United Overseas Bank SWOT analysis.

Continue reading more about the brand/company.

About United Overseas Bank

United Overseas Bank Overview
Parent Company

United Overseas Bank Limited


Regional Banks


Banking & Financial Services

Tagline/ Slogan

United for Growth


A bank providing a range of financial services, including

personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, futures broking, asset management,

venture capital management, insurance and stock broking services

United Overseas Bank STP

Group Retail (Individual & Small Enterprises), Group Wholesale (Medium & Large Enterprises), Global Markets and Investment Management (GMIM)

Target Market

Individuals, Small, medium & large enterprise looking for diverse financial solutions


A Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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