United Overseas Bank SWOT Analysis, Competitors & USP
SWOT analysis of United Overseas Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In United Overseas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like United Overseas Bank to benchmark its business & performance as compared to the competitors. United Overseas Bank is one of the leading brands in the banking & financial services sector.
The table below lists the United Overseas Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Overseas Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| United Overseas Bank Brand Analysis | |
|---|---|
| Parent Company |
United Overseas Bank Limited |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
United for Growth |
| USP |
A bank providing a range of financial services, including personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, futures broking, asset management, venture capital management, insurance and stock broking services |
| United Overseas Bank STP | |
| Segment |
Group Retail (Individual & Small Enterprises), Group Wholesale (Medium & Large Enterprises), Global Markets and Investment Management (GMIM) |
| Target Group |
Individuals, Small, medium & large enterprise looking for diverse financial solutions |
| Positioning |
A Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service |
| SWOT Analysis of United Overseas Bank | |
| United Overseas Bank Strengths |
Below are the Strengths in the SWOT Analysis of United Overseas Bank: 1. A well-established regional presence, particularly in Asia 5. Has its presence at 500 locations in approx 20 countries |
| United Overseas Bank Weaknesses |
Here are the weaknesses in the United Overseas Bank SWOT Analysis: 1. Low profitability of GMIM division |
| United Overseas Bank Opportunities |
Following are the Opportunities in United Overseas Bank SWOT Analysis: 1. Growth in retail savings and investments in Asia pacific region |
| United Overseas Bank Threats |
The threats in the SWOT Analysis of United Overseas Bank are as mentioned: 1. Weak outlook for Singapore's economy |
| United Overseas Bank Competition | |
| United Overseas Bank Competitors |
Below are the top 6 competitors of United Overseas Bank: 1. Bank of China Limited 4. Standard Chartered PLC 5. HSBC Holdings PLC 6. Hong Leong Finance Limited |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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