SWOT analysis of United Overseas Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In United Overseas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like United Overseas Bank to benchmark its business & performance as compared to the competitors and industry. United Overseas Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Overseas Bank competitors and includes United Overseas Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
| United Overseas Bank Brand Analysis | |
|---|---|
| Parent Company |
United Overseas Bank Limited |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
United for Growth |
| USP |
A bank providing a range of financial services, including personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, futures broking, asset management, venture capital management, insurance and stock broking services |
| United Overseas Bank STP | |
| United Overseas Bank Segmentation |
Group Retail (Individual & Small Enterprises), Group Wholesale (Medium & Large Enterprises), Global Markets and Investment Management (GMIM) |
| United Overseas Bank Target Market |
Individuals, Small, medium & large enterprise looking for diverse financial solutions |
| United Overseas Bank Positioning |
A Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service |
| United Overseas Bank SWOT Analysis | |
| United Overseas Bank Strengths |
Below are the Strengths in the SWOT Analysis of United Overseas Bank: 1. A well-established regional presence, particularly in Asia 5. Has its presence at 500 locations in approx 20 countries |
| United Overseas Bank Weaknesses |
Here are the weaknesses in the United Overseas Bank SWOT Analysis: 1. Low profitability of GMIM division |
| United Overseas Bank Opportunities |
Following are the Opportunities in United Overseas Bank SWOT Analysis: 1. Growth in retail savings and investments in Asia pacific region |
| United Overseas Bank Threats |
The threats in the SWOT Analysis of United Overseas Bank are as mentioned: 1. Weak outlook for Singapore's economy |
| United Overseas Bank Competition | |
| Competitors |
Below are the top 6 United Overseas Bank competitors: 1. Bank of China Limited 4. Standard Chartered PLC 5. HSBC Holdings PLC 6. Hong Leong Finance Limited |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to United Overseas Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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