United Overseas Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of United Overseas Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In United Overseas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like United Overseas Bank to benchmark its business & performance as compared to the competitors. United Overseas Bank is one of the leading brands in the banking & financial services sector.

The table below lists the United Overseas Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top United Overseas Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

United Overseas Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
United Overseas Bank Brand Analysis
Parent Company

United Overseas Bank Limited


Regional Banks


Banking & Financial Services

Tagline/ Slogan

United for Growth


A bank providing a range of financial services, including

personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, futures broking, asset management,

venture capital management, insurance and stock broking services

United Overseas Bank STP

Group Retail (Individual & Small Enterprises), Group Wholesale (Medium & Large Enterprises), Global Markets and Investment Management (GMIM)

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


A Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service

SWOT Analysis of United Overseas Bank
United Overseas Bank Strengths

Below are the Strengths in the SWOT Analysis of United Overseas Bank:

1. A well-established regional presence, particularly in Asia
2. Well diversified product portfolio trimming down business risk
3. Strong capital position and a stable 10,000+ workforce
4. Rated as Best Wealth Management Bank by The Asian Banker

5. Has its presence at 500 locations in approx 20 countries

United Overseas Bank Weaknesses

Here are the weaknesses in the United Overseas Bank SWOT Analysis:

1. Low profitability of GMIM division
2. Inefficiency in expense management affects profits

United Overseas Bank Opportunities

Following are the Opportunities in United Overseas Bank SWOT Analysis:

1. Growth in retail savings and investments in Asia pacific region
2. Investment in fast growing economies likely to increase market share and profitability

United Overseas Bank Threats

The threats in the SWOT Analysis of United Overseas Bank are as mentioned:

1. Weak outlook for Singapore's economy
2. Low interest rate environment could continue to affect core earnings
3. Competition for retail deposits likely to increase funding costs

United Overseas Bank Competition
United Overseas Bank Competitors

Below are the top 6 competitors of United Overseas Bank:

1. Bank of China Limited
2. Oversea-Chinese Banking Corp. Ltd.
3. DBS Group Holdings Ltd.

4. Standard Chartered PLC

5. HSBC Holdings PLC

6. Hong Leong Finance Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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