Bangkok Bank SWOT Analysis, Competitors & USP

SWOT analysis of Bangkok Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Bangkok Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bangkok Bank to benchmark its business & performance as compared to the competitors. Bangkok Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Bangkok Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bangkok Bank SWOT Analysis:

SWOT Analysis of Bangkok Bank

For Bangkok Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bangkok Bank Strengths

The strengths of Bangkok Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bangkok Bank :

1. Largest customer base in Thailand

2. Strong market position in domestic market sustaining business growth
3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs
4. Strong business growth ensuring continuous lending

5. Strong employee strength with over 20,000 employees

Bangkok Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bangkok Bank SWOT Analysis:

1. Inability to manage NIM indicates lack of flexibility

2. Limited global exposure makes it dependent on one economy

Bangkok Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bangkok Bank SWOT Analysis:

1. International expansion likely to increase revenues
2. Positive economic outlook for Thailand
3. Growth of retail savings and investments in Asia Pacific

Bangkok Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bangkok Bank are as mentioned:

1. Consolidation in the financial services industry likely to intensify competition
2. Weak economic growth in Euro zone economies

Bangkok Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Bangkok Bank:

1. Standard Chartered PLC
2. Citibank, N.A.
3. Siam Commercial Bank

4. Krung Thai Bank Public Company Limited

5. Bank of Ayudhya Public Company Ltd

6. TMB Bank Public Company Limited

Hence this concludes the Bangkok Bank SWOT analysis.

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About Bangkok Bank

Bangkok Bank Overview
Parent Company	Bangkok Bank Public Company
Category	Regional Banks
Sector	Banking & Financial Services
Tagline/ Slogan	We care for you wherever you are
USP	Thailand's largest retail customer base & the largest overseas branch network among Thai banks
Bangkok Bank STP
Segmentation	Individuals, SME & Corporates looking for financial services & loans
Target Market	Corporate and SME looking for loans & other financial assistance
Positioning	Thailand's market leader in corporate and SME banking

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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