Published in Banking & Financial Services category by MBA Skool Team
Bangkok Bank is one of the leading brands in the banking & financial services sector. Bangkok Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bangkok Bank:
Strong market position in domestic market sustaining business growth
Improved asset quality with over 1000+ branches and nearly 9000 ATMs
Strong business growth ensuring continuous lending
Strong employee strength with over 20,000 employees
Above are the strengths in the SWOT Analysis of Bangkok Bank. The strengths of Bangkok Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bangkok Bank Weaknesses
Inability to manage NIM indicates lack of flexibility
Limited global exposure makes it dependent on one economy
These were the weaknesses in the Bangkok Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bangkok Bank Opportunities
International expansion likely to increase revenues
Positive economic outlook for Thailand
Growth of retail savings and investments in Asia Pacific
Above we covered the opportunities in Bangkok Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bangkok Bank Threats
Consolidation in the financial services industry likely to intensify competition
Weak economic growth in Euro zone economies
The threats in the SWOT Analysis of Bangkok Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Thailand's largest retail customer base & the largest overseas branch network among Thai banks
Bangkok Bank STP
Individuals, SME & Corporates looking for financial services & loans
Corporate and SME looking for loans & other financial assistance
Thailand's market leader in corporate and SME banking
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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