Bangkok Bank SWOT Analysis, Competitors & USP
SWOT analysis of Bangkok Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Bangkok Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bangkok Bank to benchmark its business & performance as compared to the competitors. Bangkok Bank is one of the leading brands in the banking & financial services sector.
The table below lists the Bangkok Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bangkok Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bangkok Bank Brand Analysis | |
|---|---|
| Parent Company |
Bangkok Bank Public Company |
| Category |
Regional Banks |
| Sector | |
| Tagline/ Slogan |
We care for you wherever you are |
| USP |
Thailand's largest retail customer base & the largest overseas branch network among Thai banks |
| Bangkok Bank STP | |
| Segment |
Individuals, SME & Corporates looking for financial services & loans |
| Target Group |
Corporate and SME looking for loans & other financial assistance |
| Positioning |
Thailand's market leader in corporate and SME banking |
| SWOT Analysis of Bangkok Bank | |
| Bangkok Bank Strengths |
Below are the Strengths in the SWOT Analysis of Bangkok Bank: 1. Largest customer base in Thailand 2. Strong market position in domestic market sustaining business growth 5. Strong employee strength with over 20,000 employees |
| Bangkok Bank Weaknesses |
Here are the weaknesses in the Bangkok Bank SWOT Analysis: 1. Inability to manage NIM indicates lack of flexibility 2. Limited global exposure makes it dependent on one economy |
| Bangkok Bank Opportunities |
Following are the Opportunities in Bangkok Bank SWOT Analysis: 1. International expansion likely to increase revenues |
| Bangkok Bank Threats |
The threats in the SWOT Analysis of Bangkok Bank are as mentioned: 1. Consolidation in the financial services industry likely to intensify competition |
| Bangkok Bank Competition | |
| Bangkok Bank Competitors |
Below are the top 6 competitors of Bangkok Bank: 1. Standard Chartered PLC 4. Krung Thai Bank Public Company Limited 5. Bank of Ayudhya Public Company Ltd 6. TMB Bank Public Company Limited |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bangkok Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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