Bangkok Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bangkok Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bangkok Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bangkok Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bangkok Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bangkok Bank competitors and includes Bangkok Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Bangkok Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bangkok Bank Brand Analysis
Parent Company

Bangkok Bank Public Company

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

We care for you wherever you are

USP

Thailand's largest retail customer base & the largest overseas branch network among Thai banks

Bangkok Bank STP
Bangkok Bank Segmentation

Individuals, SME & Corporates looking for financial services & loans

Bangkok Bank Target Market

Corporate and SME looking for loans & other financial assistance

Bangkok Bank Positioning

Thailand's market leader in corporate and SME banking

Bangkok Bank SWOT Analysis
Bangkok Bank Strengths

Below are the Strengths in the SWOT Analysis of Bangkok Bank:

1. Largest customer base in Thailand

2. Strong market position in domestic market sustaining business growth
3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs
4. Strong business growth ensuring continuous lending

5. Strong employee strength with over 20,000 employees

Bangkok Bank Weaknesses

Here are the weaknesses in the Bangkok Bank SWOT Analysis:

1. Inability to manage NIM indicates lack of flexibility

2. Limited global exposure makes it dependent on one economy

Bangkok Bank Opportunities

Following are the Opportunities in Bangkok Bank SWOT Analysis:

1. International expansion likely to increase revenues
2. Positive economic outlook for Thailand
3. Growth of retail savings and investments in Asia Pacific

Bangkok Bank Threats

The threats in the SWOT Analysis of Bangkok Bank are as mentioned:

1. Consolidation in the financial services industry likely to intensify competition
2. Weak economic growth in Euro zone economies

Bangkok Bank Competition
Competitors

Below are the top 6 Bangkok Bank competitors:

1. Standard Chartered PLC
2. Citibank, N.A.
3. Siam Commercial Bank

4. Krung Thai Bank Public Company Limited

5. Bank of Ayudhya Public Company Ltd

6. TMB Bank Public Company Limited


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bangkok Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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