Bangkok Bank SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Bangkok Bank is one of the leading brands in the banking & financial services sector. Bangkok Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bangkok Bank:

Bangkok Bank Strengths

  1. Largest customer base in Thailand
  2. Strong market position in domestic market sustaining business growth
  3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs
  4. Strong business growth ensuring continuous lending
  5. Strong employee strength with over 20,000 employees

Above are the strengths in the SWOT Analysis of Bangkok Bank. The strengths of Bangkok Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bangkok Bank Weaknesses

  1. Inability to manage NIM indicates lack of flexibility
  2. Limited global exposure makes it dependent on one economy

These were the weaknesses in the Bangkok Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bangkok Bank Opportunities

  1. International expansion likely to increase revenues
  2. Positive economic outlook for Thailand
  3. Growth of retail savings and investments in Asia Pacific

Above we covered the opportunities in Bangkok Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bangkok Bank Threats

  1. Consolidation in the financial services industry likely to intensify competition
  2. Weak economic growth in Euro zone economies

The threats in the SWOT Analysis of Bangkok Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Bangkok Bank SWOT analysis.

Continue reading more about the brand/company.

About Bangkok Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bangkok Bank Overview
Parent Company

Bangkok Bank Public Company


Regional Banks


Banking & Financial Services

Tagline/ Slogan

We care for you wherever you are


Thailand's largest retail customer base & the largest overseas branch network among Thai banks

Bangkok Bank STP

Individuals, SME & Corporates looking for financial services & loans

Target Market

Corporate and SME looking for loans & other financial assistance


Thailand's market leader in corporate and SME banking

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bangkok Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin