Bangkok Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2801

SWOT Analysis of Bangkok Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bangkok Bank

Parent Company

Bangkok Bank Public Company


Regional Banks


Banking and Financial Services

Tagline/ Slogan

We care for you wherever you are


Thailand's largest retail customer base & the largest overseas branch network among Thai banks



Individuals, SME & Corporates looking for financial services & loans

Target Group

Corporate and SME looking for loans & other financial assistance


Thailand's market leader in corporate and SME banking

SWOT Analysis


1. Largest customer base in Thailand

2. Strong market position in domestic market sustaining business growth
3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs
4. Strong business growth ensuring continuous lending

5. Strong employee strength with over 20,000 employees


1. Inability to manage NIM indicates lack of flexibility

2. Limited global exposure makes it dependent on one economy


1. International expansion likely to increase revenues
2. Positive economic outlook for Thailand
3. Growth of retail savings and investments in Asia Pacific


1. Consolidation in the financial services industry likely to intensify competition
2. Weak economic growth in Euro zone economies



1. Standard Chartered PLC
2. Citibank, N.A.
3. Siam Commercial Bank

4. Krung Thai Bank Public Company Limited

5. Bank of Ayudhya Public Company Ltd

6. TMB Bank Public Company Limited

The table above concludes the Bangkok Bank SWOT analysis along with its marketing and brand parameters.


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