Bangkok Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3915

SWOT analysis of Bangkok Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bangkok Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Bangkok Bank competitors and elaborates Bangkok Bank segmentation, targeting, positioning & USP.

Bangkok Bank

Parent Company

Bangkok Bank Public Company

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

We care for you wherever you are

USP

Thailand's largest retail customer base & the largest overseas branch network among Thai banks

Bangkok Bank STP

Segment

Individuals, SME & Corporates looking for financial services & loans

Target Group

Corporate and SME looking for loans & other financial assistance

Positioning

Thailand's market leader in corporate and SME banking

Bangkok Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bangkok Bank. Strengths are:

1. Largest customer base in Thailand

2. Strong market position in domestic market sustaining business growth
3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs
4. Strong business growth ensuring continuous lending

5. Strong employee strength with over 20,000 employees

Weaknesses

Here are the weaknesses in the Bangkok Bank SWOT Analysis:

1. Inability to manage NIM indicates lack of flexibility

2. Limited global exposure makes it dependent on one economy

Opportunities

Following are the Opportunities in Bangkok Bank SWOT Analysis:

1. International expansion likely to increase revenues
2. Positive economic outlook for Thailand
3. Growth of retail savings and investments in Asia Pacific

Threats

The threats in the SWOT Analysis of Bangkok Bank are as mentioned:

1. Consolidation in the financial services industry likely to intensify competition
2. Weak economic growth in Euro zone economies

Bangkok Bank Competition

Competitors

Below are the top 6 Bangkok Bank competitors:

1. Standard Chartered PLC
2. Citibank, N.A.
3. Siam Commercial Bank

4. Krung Thai Bank Public Company Limited

5. Bank of Ayudhya Public Company Ltd

6. TMB Bank Public Company Limited


The brandguide table above concludes the Bangkok Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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