SWOT Analysis of Bangkok Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Bangkok Bank |
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Parent Company |
Bangkok Bank Public Company |
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Category |
Regional Banks |
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Sector |
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Tagline/ Slogan |
We care for you wherever you are |
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USP |
Thailand's largest retail customer base & the largest overseas branch network among Thai banks |
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Bangkok Bank STP |
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Segment |
Individuals, SME & Corporates looking for financial services & loans |
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Target Group |
Corporate and SME looking for loans & other financial assistance |
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Positioning |
Thailand's market leader in corporate and SME banking |
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Bangkok Bank SWOT Analysis |
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Strengths |
1. Largest customer base in Thailand 2. Strong market position in domestic market sustaining business growth 5. Strong employee strength with over 20,000 employees |
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Weaknesses |
1. Inability to manage NIM indicates lack of flexibility 2. Limited global exposure makes it dependent on one economy |
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Opportunities |
1. International expansion likely to increase revenues |
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Threats |
1. Consolidation in the financial services industry likely to intensify competition |
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Bangkok Bank Competition |
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Competitors |
1. Standard Chartered PLC 4. Krung Thai Bank Public Company Limited 5. Bank of Ayudhya Public Company Ltd 6. TMB Bank Public Company Limited |
The brandguide table above concludes the Bangkok Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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