Bangkok Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bangkok Bank Public Company

Regional Banks

Banking & Financial Services

We care for you wherever you are

Thailand's largest retail customer base & the largest overseas branch network among Thai banks

Individuals, SME & Corporates looking for financial services & loans

Corporate and SME looking for loans & other financial assistance

Thailand's market leader in corporate and SME banking

Below are the Strengths in the SWOT Analysis of Bangkok Bank:

1. Largest customer base in Thailand

2. Strong market position in domestic market sustaining business growth
3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs
4. Strong business growth ensuring continuous lending

5. Strong employee strength with over 20,000 employees

Here are the weaknesses in the Bangkok Bank SWOT Analysis:

1. Inability to manage NIM indicates lack of flexibility

2. Limited global exposure makes it dependent on one economy

Following are the Opportunities in Bangkok Bank SWOT Analysis:

1. International expansion likely to increase revenues
2. Positive economic outlook for Thailand
3. Growth of retail savings and investments in Asia Pacific

The threats in the SWOT Analysis of Bangkok Bank are as mentioned:

1. Consolidation in the financial services industry likely to intensify competition
2. Weak economic growth in Euro zone economies

Below are the top 6 Bangkok Bank competitors:

1. Standard Chartered PLC
2. Citibank, N.A.
3. Siam Commercial Bank

4. Krung Thai Bank Public Company Limited

5. Bank of Ayudhya Public Company Ltd

6. TMB Bank Public Company Limited