Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of KeyBank analyses the brand by its strengths, weaknesses, opportunities & threats. In KeyBank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like KeyBank to benchmark its business & performance as compared to the competitors. KeyBank is one of the leading brands in the banking & financial services sector.
The table below lists the KeyBank SWOT (Strengths, Weaknesses, Opportunities, Threats), top KeyBank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
One of the USA's largest diversified financial services organization
Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance
Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses
Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.
SWOT Analysis of KeyBank
Below are the Strengths in the SWOT Analysis of KeyBank:
1. Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $90 billion
2. Leading regional presence helps withstand competitive pressures, community Banking in 14 states; Corporate Banking (offices) across the U.S.
3. Amidst a weak economic environment, the group has undertaken several initiatives to enhance its capital strength.
4. Improving asset quality
Here are the weaknesses in the KeyBank SWOT Analysis:
1. Inability to curb declining capital efficiency, volatile returns with negative bias reflect the group's inability to deploy its capital in profitable avenues and indicate the need for improving operating efficiency
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