KeyBank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of KeyBank analyses the brand by its strengths, weaknesses, opportunities & threats. In KeyBank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like KeyBank to benchmark its business & performance as compared to the competitors. KeyBank is one of the leading brands in the banking & financial services sector.

The table below lists the KeyBank SWOT (Strengths, Weaknesses, Opportunities, Threats), top KeyBank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

KeyBank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
KeyBank Brand Analysis
Parent Company



Regional Banks


Banking & Financial Services

Tagline/ Slogan

Key, For a New America


One of the USA's largest diversified financial services organization

KeyBank STP

Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance

Target Group

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses


Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.

SWOT Analysis of KeyBank
KeyBank Strengths

Below are the Strengths in the SWOT Analysis of KeyBank:

1. Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $90 billion

2. Leading regional presence helps withstand competitive pressures, community Banking in 14 states; Corporate Banking (offices) across the U.S.

3. Amidst a weak economic environment, the group has undertaken several initiatives to enhance its capital strength.

4. Improving asset quality

KeyBank Weaknesses

Here are the weaknesses in the KeyBank SWOT Analysis:

1. Inability to curb declining capital efficiency, volatile returns with negative bias reflect the group's inability to deploy its capital in profitable avenues and indicate the need for improving operating efficiency

2. Weak loan performance affecting revenue visibility

KeyBank Opportunities

Following are the Opportunities in KeyBank SWOT Analysis:

1. The US commercial banking sector expansion provides scope for profitable growth

2. KeyCorp has taken several organic and inorganic initiatives in the recent past that are likely to turnout beneficial for the organization.

3. KeyCorp has invested significant resources on technology to improve its operating performance, this Investment in technology likely to improve operating efficiencies

KeyBank Threats

The threats in the SWOT Analysis of KeyBank are as mentioned:

1. Increasing regulatory challenges- Financial institutions in the US and other regions have been facing increasing regulatory challenges.

2. Weakening outlook for global economic growth

3. The US economy remains vulnerable as the economic recovery is slow

KeyBank Competition
KeyBank Competitors

Below are the top 9 competitors of KeyBank:

1. Bank of America Corporation

2. US Bancorp

3. JP Morgan Chase & Co

4. National City Corporation

5. SunTrust Banks, Inc.

6. Alaska Pacific Bancshares, Inc.

7. Compass Bancshares

8. Wells Fargo & Company

9. PNC Financial Services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to KeyBank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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