KeyBank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3787
Advertisements

SWOT Analysis of KeyBank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KeyBank

Parent Company

KeyCorp

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Key, For a New America

USP

One of the USA's largest diversified financial services organization

KeyBank STP

Segment

Individuals and small businesses, corporations and government entities looking for wealth and asset management, and corporate finance

Target Group

Companies and Government entities, and leading Turnkey Asset Management Program and processing businesses

Positioning

Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally.

KeyBank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of KeyBank :

1. Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $90 billion

2. Leading regional presence helps withstand competitive pressures, community Banking in 14 states; Corporate Banking (offices) across the U.S.

3. Amidst a weak economic environment, the group has undertaken several initiatives to enhance its capital strength.

4. Improving asset quality

Weaknesses

1. Inability to curb declining capital efficiency, volatile returns with negative bias reflect the group's inability to deploy its capital in profitable avenues and indicate the need for improving operating efficiency

2. Weak loan performance affecting revenue visibility

Opportunities

1. The US commercial banking sector expansion provides scope for profitable growth

2. KeyCorp has taken several organic and inorganic initiatives in the recent past that are likely to turnout beneficial for the organization.

3. KeyCorp has invested significant resources on technology to improve its operating performance, this Investment in technology likely to improve operating efficiencies

Threats

1. Increasing regulatory challenges- Financial institutions in the US and other regions have been facing increasing regulatory challenges.

2. Weakening outlook for global economic growth

3. The US economy remains vulnerable as the economic recovery is slow

KeyBank Competition

Competitors

Below are the 9 main KeyBank competitors :

1. Bank of America Corporation

2. US Bancorp

3. JP Morgan Chase & Co

4. National City Corporation

5. SunTrust Banks, Inc.

6. Alaska Pacific Bancshares, Inc.

7. Compass Bancshares

8. Wells Fargo & Company

9. PNC Financial Services


The brandguide table above concludes the KeyBank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to KeyBank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: