SWOT Analysis of Ping An Insurance Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Ping An Insurance Group |
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Parent Company |
Ping An Insurance Group |
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Category |
Diversified Insurance |
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Sector |
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Tagline/ Slogan |
Three Globalisms |
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USP |
Cross selling synergies to businesses, realizing increased service levels and customer service |
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Ping An Insurance Group STP |
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Segment |
Property and Casual Insurance, Life Insurance, Banking, Securities |
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Target Group |
Individual and corporate customers, Retail businesses |
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Positioning |
‘Multiple products, one stop services’ |
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Ping An Insurance Group SWOT Analysis |
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Strengths |
1. The company is the leading personal finance group in world’s fastest growing economy- China. 2. The company has a well-established and an integrated financial strategy that has strengthened the company against economic slowdowns. 3. The company maintains a very strong and well established supply chain 4. The company has a strong presence in China in insurance and financial services 5. It has a representative office in over 150 countries as well but operations are restricted to China |
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Weaknesses |
1. The company has a weakened unstructured ownership pattern. 2. The company has demonstrated weak online presence which can be a huge weakness considering the contemporary times. 3. The company apart from poor online presence also demonstrates weak customer service. |
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Opportunities |
1. There lies huge opportunity for the company in terms of product innovation. 2. Introduction of new services that will help Ping An’s business to diversify its customer base 3. Global expansion into other countries can boost revenues |
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Threats |
1. Bad economy and economic fluctuations and slowdowns can be a threat to the company. 2. Rising intense competition can affect the company’s standing in the market. 3. The company is exposed to certain amount of political risk that can affect the company’s operations |
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Ping An Insurance Group Competition |
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Competitors |
1. PICC Property and Casualty Company Limited 2. China Pacific Insurance (Group) Co., Ltd. 3. China Life Insurance |
The brandguide table above concludes the Ping An Insurance Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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