Ping An Insurance Group SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Ping An Insurance Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ping An Insurance Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ping An Insurance Group to benchmark its business & performance as compared to the competitors and industry. Ping An Insurance Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ping An Insurance Group competitors and includes Ping An Insurance Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Ping An Insurance Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ping An Insurance Group Brand Analysis
Parent Company

Ping An Insurance Group

Category

Diversified Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Three Globalisms

USP

Cross selling synergies to businesses, realizing increased service levels and customer service

Ping An Insurance Group STP
Ping An Insurance Group Segmentation

Property and Casual Insurance, Life Insurance, Banking, Securities

Ping An Insurance Group Target Market

Individual and corporate customers, Retail businesses

Ping An Insurance Group Positioning

‘Multiple products, one stop services’

Ping An Insurance Group SWOT Analysis
Ping An Insurance Group Strengths

Below are the Strengths in the SWOT Analysis of Ping An Insurance Group:

1. The company is the leading personal finance group in world’s fastest growing economy- China.

2. The company has a well-established and an integrated financial strategy that has strengthened the company against economic slowdowns.

3. The company maintains a very strong and well established supply chain

4. The company has a strong presence in China in insurance and financial services

5. It has a representative office in over 150 countries as well but operations are restricted to China

Ping An Insurance Group Weaknesses

Here are the weaknesses in the Ping An Insurance Group SWOT Analysis:

1. The company has a weakened unstructured ownership pattern.

2. The company has demonstrated weak online presence which can be a huge weakness considering the contemporary times.

3. The company apart from poor online presence also demonstrates weak customer service.

Ping An Insurance Group Opportunities

Following are the Opportunities in Ping An Insurance Group SWOT Analysis:

1. There lies huge opportunity for the company in terms of product innovation.

2. Introduction of new services that will help Ping An’s business to diversify its customer base

3. Global expansion into other countries can boost revenues

Ping An Insurance Group Threats

The threats in the SWOT Analysis of Ping An Insurance Group are as mentioned:

1. Bad economy and economic fluctuations and slowdowns can be a threat to the company.

2. Rising intense competition can affect the company’s standing in the market.

3. The company is exposed to certain amount of political risk that can affect the company’s operations

Ping An Insurance Group Competition
Competitors

Below are the top 3 Ping An Insurance Group competitors:

1. PICC Property and Casualty Company Limited

2. China Pacific Insurance (Group) Co., Ltd.

3. China Life Insurance


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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