Abu Dhabi Commercial Bank ADCB SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 5489

SWOT Analysis of Abu Dhabi Commercial Bank ADCB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Abu Dhabi Commercial Bank ADCB

Parent Company

Abu Dhabi Commercial Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Long Live Ambition


ADCB is a market leader across core business lines and is a provider of Islamic Non-Interest Banking

Abu Dhabi Commercial Bank ADCB STP


Personal, Business and Islamic Banking

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


One of the United Arab Emirates’ largest full-service retail and commercial banks today

Abu Dhabi Commercial Bank ADCB SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Abu Dhabi Commercial Bank ADCB :

1. ADCB is one of the largest in the UAE in terms of shareholder funds and market capitalization.

2. First Bank to implement the Abshar Emiratisation Program

3. It serves over 465,000 retail customers and approximately 37,000 corporate and SME clients and it operates through its network of 40+ full service branches

4. It has its presence in the UAE and India and UK

5. It provides retail, commercial, investment, brokerage etc financial services


1. Internal capital generation remains weak and Competition weighed on profit margins

2. Regulators' decision to encourage banks to make large provisions for loan losses in the third quarter as a precaution affecting the operating income


1. Strong economic growth may provide a general boost to profits
2. One is that loan loss provisions tapered off last quarter as regulators apparently became satisfied with the banks' precautions. Now that the precautions have been taken, banks may be freer to offer more loans in the relatively risky but lucrative consumer sector
3. Focus on continuing growth to benefit from the government's spending drive

4. Potential growth from profitable segments, including Islamic banking and mortgage financing


1. Mature markets are competitive. In order for ADCB to grow in a mature market, it has to increase market share, which is difficult and expensive
2. The lending environment in Saudi Arabia intensely competitive between a small number of local banks, and means that while banks will be able to book new assets, margins will be tight

3. Global demand for goods produced by emerging market manufacturers continued to weaken

4. The high risk associated with capital market and real estate exposure

Abu Dhabi Commercial Bank ADCB Competition


Below are the 6 main Abu Dhabi Commercial Bank ADCB competitors :

1. Abu Dhabi Islamic Bank

2. Invest Bank

3. Mashreqbank psc

4. Union National Bank

5. Dubai Islamic Bank P.J.S.C.

6. National Bank of Fujairah

The brandguide table above concludes the Abu Dhabi Commercial Bank ADCB SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Abu Dhabi Commercial Bank ADCB. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: