Abu Dhabi Islamic Bank SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Abu Dhabi Islamic Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Abu Dhabi Islamic Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Abu Dhabi Islamic Bank is one of the leading brands in the banking & financial services sector. The article below lists the Abu Dhabi Islamic Bank SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Abu Dhabi Islamic Bank

For Abu Dhabi Islamic Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Abu Dhabi Islamic Bank Strengths

The strengths of Abu Dhabi Islamic Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Abu Dhabi Islamic Bank :

1. The first UAE bank to bring innovative Banking, a new mobile banking service that allows customers to perform almost all banking transactions

2. It was named the number one bank in the UAE in customer service and the most improved bank in customer service

3. Upgraded women’s banking service, Dana, offers a new suite of products, services and special life style benefits

4. In addition to 65+ branches in UAE, ADIB already operates a large branch network in Egypt and UK

5. Sustained growth in profits; consistently one of the most liquid banks in UAE

Abu Dhabi Islamic Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Abu Dhabi Islamic Bank SWOT Analysis:

1. Weak management increases business risks and reduces profits for Economy in ADIB, because they are responsible for the health of the business

2. Competition weighed on profit margins

3. Regulators' decision to encourage banks to make large provisions for loan losses in the third quarter as a precaution affecting the operating income

Abu Dhabi Islamic Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Abu Dhabi Islamic Bank SWOT Analysis:

1. UAE Banking sector is the largest by assets in the GCC; the UAE banking sector accounts for majority of the GCC total
2. Future expansions in Middle East could provide the growth
3. Focus on continuing growth to benefit from the government's spending drive

4. Potential growth from profitable segments, including Islamic banking and mortgage financing

Abu Dhabi Islamic Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Abu Dhabi Islamic Bank are as mentioned:

1. Mature markets are competitive. In order for ADIB to grow in a mature market, it has to increase market share, which is difficult and expensive
2. The lending environment in Saudi Arabia intensely competitive between a small number of local banks, and means that while banks will be able to book new assets, margins will be tight

3. Global demand for goods produced by emerging market manufacturers continued to weaken

4. A bad economy can hurt Economy in Abu Dhabi’s business by decreasing the number of potential customers

Read Similar SWOT analysis

Hence this concludes the Abu Dhabi Islamic Bank SWOT analysis.

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About Abu Dhabi Islamic Bank

Abu Dhabi Islamic Bank Overview
Parent Company

Abu Dhabi Islamic Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

With ADIB Asset Promotions Double your chances


All contracts, operations and transactions are carried out in accordance with Islamic Shari'a principles.

Abu Dhabi Islamic Bank STP

Retail banking, corporate banking, treasury banking, wealth management, real estate finance and a special banking scheme for ladies

Target Market

A customer looking for Sharia compliant non- interest financial services


Islamic financial solutions for the global community

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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