Indian Overseas Bank SWOT Analysis, Competitors, STP & USP
SWOT analysis of Indian Overseas Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indian Overseas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Indian Overseas Bank to benchmark its business & performance as compared to the competitors and industry. Indian Overseas Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indian Overseas Bank competitors and includes Indian Overseas Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
| Indian Overseas Bank Brand Analysis | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Salah humari fayda aapka |
| USP |
Overseas banking and foreign exchange operations |
| Indian Overseas Bank STP | |
| Indian Overseas Bank Segmentation |
International and national banking |
| Indian Overseas Bank Target Market |
Small and medium businesses |
| Indian Overseas Bank Positioning |
Complete Banking solutions |
| Indian Overseas Bank SWOT Analysis | |
| Indian Overseas Bank Strengths |
Below are the Strengths in the SWOT Analysis of Indian Overseas Bank: 1. Overseas banking expertise 4. Banking schemes with social approach like agriculture seed bank |
| Indian Overseas Bank Weaknesses |
Here are the weaknesses in the Indian Overseas Bank SWOT Analysis: 1. Less penetration in India 2. Few no. of branches across the country as compared to other brands 3. Low visibility in advertising and branding |
| Indian Overseas Bank Opportunities |
Following are the Opportunities in Indian Overseas Bank SWOT Analysis: 1.Mobile Banking, Internet banking 2.Expansion into rural areas and retail banking |
| Indian Overseas Bank Threats |
The threats in the SWOT Analysis of Indian Overseas Bank are as mentioned: 1. Economic crisis and fluctuating markets |
| Indian Overseas Bank Competition | |
| Competitors |
Below are the top 6 Indian Overseas Bank competitors: 1. Indian bank 3. Canara bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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