Indian Overseas Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Indian Overseas Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indian Overseas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Indian Overseas Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Indian Overseas Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indian Overseas Bank competitors and includes Indian Overseas Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Indian Overseas Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Indian Overseas Bank Brand Analysis
Parent Company

Government of India

Category

Bank

Sector

Banking & Financial Services

Tagline/ Slogan

Salah humari fayda aapka

USP

Overseas banking and foreign exchange operations

Indian Overseas Bank STP
Indian Overseas Bank Segmentation

International  and national banking

Indian Overseas Bank Target Market

Small and medium businesses

Indian Overseas Bank Positioning

Complete Banking  solutions

Indian Overseas Bank SWOT Analysis
Indian Overseas Bank Strengths

Below are the Strengths in the SWOT Analysis of Indian Overseas Bank:

1. Overseas banking expertise
2. Strong foreign exchange operations
3. Dedicated IT department

4. Banking schemes with social approach like agriculture seed bank
5. Offers services like Loans, Credit Cards, Savings, Investment vehicles
6. IOB is present in countries like Singapore, Malaysia, Sri Lanka

Indian Overseas Bank Weaknesses

Here are the weaknesses in the Indian Overseas Bank SWOT Analysis:

1. Less penetration in India

2. Few no. of branches across the country as compared to other brands

3. Low visibility in advertising and branding

Indian Overseas Bank Opportunities

Following are the Opportunities in Indian Overseas Bank SWOT Analysis:

1.Mobile Banking, Internet banking

2.Expansion into rural areas and retail banking
3.Doing aggressive marketing in order to improve brand value

Indian Overseas Bank Threats

The threats in the SWOT Analysis of Indian Overseas Bank are as mentioned:

1.  Economic crisis and fluctuating markets
2.  Highly competitive environment
3. Stringent Banking Norms laid by RBI

Indian Overseas Bank Competition
Competitors

Below are the top 6 Indian Overseas Bank competitors:

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank
5. SBI
6. Bank of Baroda


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indian Overseas Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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