Indian Overseas Bank SWOT Analysis, Competitors & USP
SWOT analysis of Indian Overseas Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Indian Overseas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Indian Overseas Bank to benchmark its business & performance as compared to the competitors. Indian Overseas Bank is one of the leading brands in the banking & financial services sector.
The table below lists the Indian Overseas Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indian Overseas Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Indian Overseas Bank Brand Analysis | |
|---|---|
| Parent Company |
Government of India |
| Category |
Bank |
| Sector | |
| Tagline/ Slogan |
Salah humari fayda aapka |
| USP |
Overseas banking and foreign exchange operations |
| Indian Overseas Bank STP | |
| Segment |
International and national banking |
| Target Group |
Small and medium businesses |
| Positioning |
Complete Banking solutions |
| SWOT Analysis of Indian Overseas Bank | |
| Indian Overseas Bank Strengths |
Below are the Strengths in the SWOT Analysis of Indian Overseas Bank: 1. Overseas banking expertise 4. Banking schemes with social approach like agriculture seed bank |
| Indian Overseas Bank Weaknesses |
Here are the weaknesses in the Indian Overseas Bank SWOT Analysis: 1. Less penetration in India 2. Few no. of branches across the country as compared to other brands 3. Low visibility in advertising and branding |
| Indian Overseas Bank Opportunities |
Following are the Opportunities in Indian Overseas Bank SWOT Analysis: 1.Mobile Banking, Internet banking 2.Expansion into rural areas and retail banking |
| Indian Overseas Bank Threats |
The threats in the SWOT Analysis of Indian Overseas Bank are as mentioned: 1. Economic crisis and fluctuating markets |
| Indian Overseas Bank Competition | |
| Indian Overseas Bank Competitors |
Below are the top 6 competitors of Indian Overseas Bank: 1. Indian bank 3. Canara bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Indian Overseas Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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