Indian Overseas Bank SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Indian Overseas Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Indian Overseas Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Indian Overseas Bank to benchmark its business & performance as compared to the competitors and industry. Indian Overseas Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Indian Overseas Bank competitors and includes Indian Overseas Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
Indian Overseas Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Below are the Strengths in the SWOT Analysis of Indian Overseas Bank:
1. Overseas banking expertise 2. Strong foreign exchange operations 3. Dedicated IT department
4. Banking schemes with social approach like agriculture seed bank 5. Offers services like Loans, Credit Cards, Savings, Investment vehicles 6. IOB is present in countries like Singapore, Malaysia, Sri Lanka
Indian Overseas Bank Weaknesses
Here are the weaknesses in the Indian Overseas Bank SWOT Analysis:
1. Less penetration in India
2. Few no. of branches across the country as compared to other brands
3. Low visibility in advertising and branding
Indian Overseas Bank Opportunities
Following are the Opportunities in Indian Overseas Bank SWOT Analysis:
1.Mobile Banking, Internet banking
2.Expansion into rural areas and retail banking 3.Doing aggressive marketing in order to improve brand value
Indian Overseas Bank Threats
The threats in the SWOT Analysis of Indian Overseas Bank are as mentioned:
1. Economic crisis and fluctuating markets 2. Highly competitive environment 3. Stringent Banking Norms laid by RBI
Indian Overseas Bank Competition
Below are the top 6 Indian Overseas Bank competitors:
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