Indian Overseas Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3761

SWOT Analysis of Indian Overseas Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Overseas Bank

Parent Company

Government of India




Banking and finance

Tagline/ Slogan

Salah humari fayda aapka


Overseas banking and foreign exchange operations



International  and national banking

Target Group

Small and medium businesses


Complete Banking  solutions

SWOT Analysis


1. Overseas banking expertise
2. Strong foreign exchange operations
3. Dedicated IT department

4. Banking schemes with social approach like agriculture seed bank
5. Offers services like Loans, Credit Cards, Savings, Investment vehicles
6. IOB is present in countries like Singapore, Malaysia, Sri Lanka


1. Less penetration in India

2. Few no. of branches across the country as compared to other brands

3. Low visibility in advertising and branding


1.Mobile Banking, Internet banking

2.Expansion into rural areas and retail banking
3.Doing aggressive marketing in order to improve brand value


1.  Economic crisis and fluctuating markets
2.  Highly competitive environment
3. Stringent Banking Norms laid by RBI



1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank
5. SBI
6. Bank of Baroda

The table above concludes the Indian Overseas Bank SWOT analysis along with its marketing and brand parameters.


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