Published in Banking & Financial Services category by MBA Skool Team
Indian Overseas Bank is one of the leading brands in the banking & financial services sector. Indian Overseas Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Indian Overseas Bank:
Banking schemes with social approach like agriculture seed bank
Offers services like Loans, Credit Cards, Savings, Investment vehicles
IOB is present in countries like Singapore, Malaysia, Sri Lanka
Above are the strengths in the SWOT Analysis of Indian Overseas Bank. The strengths of Indian Overseas Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Indian Overseas Bank Weaknesses
Less penetration in India
Few no. of branches across the country as compared to other brands
Low visibility in advertising and branding
These were the weaknesses in the Indian Overseas Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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