Punjab National Bank SWOT Analysis
Punjab National Bank is one of the leading brands in the banking & financial services sector. Punjab National Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Punjab National Bank:
Quick Glance:
Punjab National Bank Strengths
- Diversified operations with 5100 branches
- Strong I. T support with “best fit” approach
- Schemes for small and medium scale businesses
- It is the second largest state-owned commercial bank in India with about 5000 branches across 764 cities
- Its 56,000+ workforce serves over 37 million customers
Above are the strengths in the SWOT Analysis of Punjab National Bank. The strengths of Punjab National Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Punjab National Bank Weaknesses
- Less penetration in the urban areas
- Inadequate advertising and branding as compared to other banks
- Legal issues regarding employees caused a bad name of PNB
These were the weaknesses in the Punjab National Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Punjab National Bank Opportunities
- Small scale business banking across India
- Expansion in other countries for international banking
- Installation of more ATM’s and better customers services
Above we covered the opportunities in Punjab National Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Punjab National Bank Threats
- Economic crisis and economic fluctuations
- Highly competitive environment
- Stringent Banking Norms by the RBI and the Govts
The threats in the SWOT Analysis of Punjab National Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Punjab National Bank SWOT analysis.
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About Punjab National Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Punjab National Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Banking services |
| Sector | |
| Tagline/ Slogan |
The name you can bank upon |
| USP |
Punjab National Bank is one of the Big Four banks of India |
| Punjab National Bank STP | |
| Segmentation |
Urban and rural banking |
| Target Market |
International Banking |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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