Punjab National Bank SWOT Analysis
Punjab National Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Punjab National Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Punjab National Bank is one of the leading brands in the banking & financial services sector. The article below lists the Punjab National Bank SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Punjab National Bank Strengths
The strengths of Punjab National Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Punjab National Bank :
1. Diversified operations with 5100 branches
2. Strong I. T support with “best fit” approach
3. Schemes for small and medium scale businesses
4. It is the second largest state-owned commercial bank in India with about 5000 branches across 764 cities
5. Its 56,000+ workforce serves over 37 million customers
Punjab National Bank Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Punjab National Bank SWOT Analysis:
1. Less penetration in the urban areas
2. Inadequate advertising and branding as compared to other banks
3. Legal issues regarding employees caused a bad name of PNB
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Punjab National Bank Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Punjab National Bank SWOT Analysis:
1. Small scale business banking across India
2. Expansion in other countries for international banking
3. Installation of more ATM’s and better customers services
Punjab National Bank Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Punjab National Bank are as mentioned:
1. Economic crisis and economic fluctuations
2. Highly competitive environment
3. Stringent Banking Norms by the RBI and the Govts
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Hence this concludes the Punjab National Bank SWOT analysis.
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About Punjab National Bank
| Punjab National Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Banking services |
| Sector | |
| Tagline/ Slogan |
The name you can bank upon |
| USP |
Punjab National Bank is one of the Big Four banks of India |
| Punjab National Bank STP | |
| Segmentation |
Urban and rural banking |
| Target Market |
International Banking |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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