Punjab National Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 8514

SWOT Analysis of Punjab National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Punjab National Bank

Parent Company

Government of India


Banking services


Banking and finance

Tagline/ Slogan

The name you can bank upon


Punjab National Bank is one of the Big Four banks of India



Urban and rural banking

Target Group

International  Banking


Complete Banking  solutions

SWOT Analysis


1.  Diversified operations with 5100 branches
2.  Strong I. T support with “best fit” approach
3.  Schemes for small and medium scale businesses
4. It is the second largest state-owned commercial bank in India with about 5000 branches across 764 cities

5. Its 56,000+ workforce serves over 37 million customers


1. Less penetration in the urban areas

2. Inadequate advertising and branding as compared to other banks
3. Legal issues regarding employees caused a bad name of PNB


1. Small scale business banking across India
2.  Expansion in other countries for international banking
3. Installation of more ATM’s and better customers services


1.  Economic crisis and economic fluctuations
2.  Highly competitive environment
3. Stringent Banking Norms by the RBI and the Govts



1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank


6. SBI

The table above concludes the Punjab National Bank SWOT analysis along with its marketing and brand parameters.


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