Punjab National Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Punjab National Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Punjab National Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Punjab National Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Punjab National Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Punjab National Bank competitors and includes Punjab National Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Punjab National Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Punjab National Bank Brand Analysis
Parent Company

Government of India

Category

Banking services

Sector

Banking & Financial Services

Tagline/ Slogan

The name you can bank upon

USP

Punjab National Bank is one of the Big Four banks of India

Punjab National Bank STP
Punjab National Bank Segmentation

Urban and rural banking

Punjab National Bank Target Market

International  Banking

Punjab National Bank Positioning

Complete Banking  solutions

Punjab National Bank SWOT Analysis
Punjab National Bank Strengths

Below are the Strengths in the SWOT Analysis of Punjab National Bank:

1.  Diversified operations with 5100 branches
2.  Strong I. T support with “best fit” approach
3.  Schemes for small and medium scale businesses
4. It is the second largest state-owned commercial bank in India with about 5000 branches across 764 cities

5. Its 56,000+ workforce serves over 37 million customers

Punjab National Bank Weaknesses

Here are the weaknesses in the Punjab National Bank SWOT Analysis:

1. Less penetration in the urban areas

2. Inadequate advertising and branding as compared to other banks
3. Legal issues regarding employees caused a bad name of PNB

Punjab National Bank Opportunities

Following are the Opportunities in Punjab National Bank SWOT Analysis:

1. Small scale business banking across India
2.  Expansion in other countries for international banking
3. Installation of more ATM’s and better customers services

Punjab National Bank Threats

The threats in the SWOT Analysis of Punjab National Bank are as mentioned:

1.  Economic crisis and economic fluctuations
2.  Highly competitive environment
3. Stringent Banking Norms by the RBI and the Govts

Punjab National Bank Competition
Competitors

Below are the top 6 Punjab National Bank competitors:

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4. ICICI Bank

5. HDFC

6. SBI


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Punjab National Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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