First Rand Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 4294

SWOT analysis of First Rand Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In First Rand Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like First Rand Bank to benchmark its business & performance as compared to the competitors and industry. First Rand Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top First Rand Bank competitors and elaborates First Rand Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

First Rand Bank SWOT, Competitors, Marketing STP & Brand analysis Table
First Rand Bank Brand Analysis
Parent Company

First Rand Group


Banking and Financial Services


Banking & Financial Services

Tagline/ Slogan



The banking group is one of the largest banks in South Africa.

First Rand Bank STP

South African savers and home owners.

Target Group

South African nationals and corporate.


The bank aims to be South Africa’s bank of choice.

First Rand Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of First Rand Bank. Strengths are:

1. First Rand Banking group forms one of the largest banks in South Africa and whole of sub-Saharan Africa.
2. The bank has operations in India as well as in Australia. It also has operations in 5 neighboring African countries

3. The bank has very strong total assets
4. The bank operations are supported by a strong staff of over 37000. It has over 800 branches or equivalent centers.

5. The ordinary dividend per share has been increased substantially, which is a strong indication of sustained growth in the future.

6. The bank has been engaged in a lot of socially responsible activities such as funding for food security, education, environment etc.

7. The bank has seen a steady increase in its Return on Equity (ROE)


Here are the weaknesses in the First Rand Bank SWOT Analysis:

1. The unstable political conditions in some of the African countries can affect the operations of the bank in an adverse manner.
2. The credit rating agencies have rated First Rand bonds as BBB and outlook as negative (S&P ratings). The sovereign rating of South Africa as a whole is BBB.


Following are the Opportunities in First Rand Bank SWOT Analysis:

1. The bank can expand its international operations, especially in relatively more stable economies such as Australia and India.
2. The bank can come up with innovative schemes which can unleash the potential in emerging economies.
3. The bank can acquire other banks and expand its operations through M&A activities.


The threats in the SWOT Analysis of First Rand Bank are as mentioned:

1. The bank faces the risk of the other party not meeting their obligations, resulting in bad debt.
2. The bank faces risk of being exposed to foreign exchange rate volatility since it has operations overseas.
3. Regulatory changes in South Africa as well as countries such as India and Australia can affect the operations of the bank adversely.

First Rand Bank Competition

Below are the top 3 First Rand Bank competitors:

1. Standard Bank of South Africa
2.African Bank Ltd.
3. Imperial Bank South Africa Ltd.

The brandguide table above concludes the First Rand Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to First Rand Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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