SWOT Analysis of Tyco International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Tyco International |
|
Parent Company |
Tyco International Ltd. |
Category |
Security solution and fire production |
Sector |
|
Tagline/ Slogan |
Smarter, Safer, Tyco |
USP |
Innovation and technological expertise |
Tyco International STP |
|
Segment |
Banking and financial services, oil and gas, marine, government, healthcare, retail, home security, transportation and commercial and industrial |
Target Group |
Commercial, industrial, retail, residential, small business, institutional and governmental customers |
Positioning |
We have a broad portfolio of innovative products and services that allow us to partner with customers to help them protect people and assets everywhere they do business |
Tyco International SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tyco International : 1. Strong market position and global footprint - operates through 1,000 locations in nearly 50 countries 5. High margin business area especially servicing |
Weaknesses |
1. Restrictive covenants in debt instruments, breach of any of these covenants could result in a default under Tyco's credit agreements |
Opportunities |
1. Rebounding of the US construction sector with consistent expected growth |
Threats |
1. Intense competition with many regional and local companies |
Tyco International Competition |
|
Competitors |
Below are the 5 main Tyco International competitors : 1. 3M comany 4. Federal signal corporation 5. Hochiki Corporation |
The brandguide table above concludes the Tyco International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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