Tyco International SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 4197

SWOT Analysis of Tyco International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tyco International

Parent Company

Tyco International Ltd.


Security solution and fire production



Tagline/ Slogan

Smarter, Safer, Tyco


Innovation and technological expertise

Tyco International STP


Banking and financial services, oil and gas, marine, government, healthcare, retail, home security, transportation and commercial and industrial

Target Group

Commercial, industrial, retail, residential, small business, institutional and governmental customers


We have a broad portfolio of innovative products and services that allow us to partner with customers to help them protect people and assets everywhere they do business

Tyco International SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tyco International :

1. Strong market position and global footprint - operates through 1,000 locations in nearly 50 countries
2. Diversified and loyal customer base
3. Highly segmented market with experienced workforce
4. Deep expertise that covers entire product and solution lifecycle, from manufacturing and design to installation and service

5. High margin business area especially servicing


1. Restrictive covenants in debt instruments, breach of any of these covenants could result in a default under Tyco's credit agreements
2.Minor decreasing trend in the topline especially in its services setor


1. Rebounding of the US construction sector with consistent expected growth
2. Increased focus on emerging markets like China, India, Latin America and Middle East


1. Intense competition with many regional and local companies
2. Cyclical industry conditions – the operating industries have history of periodic downturns
3. Weak and fragile global economic environment especially in high income countries

Tyco International Competition


Below are the 5 main Tyco International competitors :

1. 3M comany
2. General Electric company
3. Siemens AG

4. Federal signal corporation

5. Hochiki Corporation

The brandguide table above concludes the Tyco International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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