Published in Conglomerates category by MBA Skool Team
Keppel Corporation is one of the leading brands in the conglomerates sector. Keppel Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Keppel Corporation:
Strong market position in key businesses providing competitive advantage with operations in over 30 countries
Favorable business mix
Sustainability initiatives – solid waste management, green energy investments, etc.
Global leader in offshore rig design, construction and repair, ship repair, and conversion
Over 35,000 people are a part of its workforce
It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment
Above are the strengths in the SWOT Analysis of Keppel Corporation. The strengths of Keppel Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Keppel Corporation Weaknesses
Geographic concentration with majority revenue from Singapore
Decrease in revenue from ASEAN countries, which are growing economies
These were the weaknesses in the Keppel Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keppel Corporation Opportunities
Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly
High order contracts likely to benefit the group's financial performance
Venturing into clean energy production
Above we covered the opportunities in Keppel Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Keppel Corporation Threats
Government regulations and environmental issues
The threats in the SWOT Analysis of Keppel Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Keppel Corporation SWOT analysis.
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About Keppel Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Offshore and marine, infrastructure, property, and investment businesses
Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries
Profitability, Safety and innovation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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