Keppel Corporation SWOT Analysis
Here is a detailed SWOT analysis of Keppel Corporation covering strengths, weaknesses, opportunities and threats.
Keppel Corporation Strengths
- Strong market position in key businesses providing competitive advantage with operations in over 30 countries
- Favorable business mix
- Sustainability initiatives – solid waste management, green energy investments, etc.
- Global leader in offshore rig design, construction and repair, ship repair, and conversion
- Over 35,000 people are a part of its workforce
- It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment
Above are the strengths in the SWOT Analysis of Keppel Corporation. The strengths of Keppel Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Keppel Corporation Weaknesses
- Geographic concentration with majority revenue from Singapore
- Decrease in revenue from ASEAN countries, which are growing economies
These were the weaknesses in the Keppel Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keppel Corporation Opportunities
- Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly
- High order contracts likely to benefit the group's financial performance
- Venturing into clean energy production
Above we covered the opportunities in Keppel Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Keppel Corporation Threats
- Intense competition
- Government regulations and environmental issues
The threats in the SWOT Analysis of Keppel Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Keppel Corporation SWOT analysis.
About Keppel Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Keppel Corporation Overview | |
|---|---|
| Parent Company |
Keppel Corporation |
| Category |
Investment holding and management group |
| Sector | |
| Tagline/ Slogan |
Be as One; Strong Values, Strong People |
| USP |
Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness |
| Keppel Corporation STP | |
| Segmentation |
Offshore and marine, infrastructure, property, and investment businesses |
| Target Market |
Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries |
| Positioning |
Profitability, Safety and innovation |
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