Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Keppel Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Keppel Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Keppel Corporation to benchmark its business & performance as compared to the competitors and industry. Keppel Corporation is one of the leading brands in the conglomerates sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keppel Corporation competitors and includes Keppel Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).
Offshore and marine, infrastructure, property, and investment businesses
Keppel Corporation Target Market
Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries
Keppel Corporation Positioning
Profitability, Safety and innovation
Keppel Corporation SWOT Analysis
Keppel Corporation Strengths
Below are the Strengths in the SWOT Analysis of Keppel Corporation:
1. Strong market position in key businesses providing competitive advantage with operations in over 30 countries 2. Favorable business mix 3. Sustainability initiatives – solid waste management, green energy investments, etc. 4. Global leader in offshore rig design, construction and repair, ship repair, and conversion
5. Over 35,000 people are a part of its workforce
6. It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment
Keppel Corporation Weaknesses
Here are the weaknesses in the Keppel Corporation SWOT Analysis:
1. Geographic concentration with majority revenue from Singapore 2. Decrease in revenue from ASEAN countries, which are growing economies
Keppel Corporation Opportunities
Following are the Opportunities in Keppel Corporation SWOT Analysis:
1. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly 2. High order contracts likely to benefit the group's financial performance 3. Venturing into clean energy production
Keppel Corporation Threats
The threats in the SWOT Analysis of Keppel Corporation are as mentioned:
1. Intense competition 2. Government regulations and environmental issues
Keppel Corporation Competition
Below are the top 6 Keppel Corporation competitors:
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