Keppel Corporation SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 2389

SWOT Analysis of Keppel Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Keppel Corporation

Parent Company

Keppel Corporation




Investment holding and management group

Tagline/ Slogan

Be as One; Strong Values, Strong People


Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness



Offshore and marine, infrastructure, property, and investment businesses

Target Group

Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries


Profitability, Safety and innovation

SWOT Analysis


1. Strong market position in key businesses providing competitive advantage with operations in over 30 countries
2. Favorable business mix
3. Sustainability initiatives – solid waste management, green energy investments, etc.
4. Global leader in offshore rig design, construction and repair, ship repair, and conversion

5. Over 35,000 people are a part of its workforce

6. It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment


1. Geographic concentration with majority revenue from Singapore
2. Decrease in revenue from ASEAN countries, which are growing economies


1. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly
2. High order contracts likely to benefit the group's financial performance
3. Venturing into clean energy production


1. Intense competition
2. Government regulations and environmental issues



1. CITIC Pacific Ltd.
2. Hutchison Whampoa Limited
3. Kawasaki Heavy Industries, Ltd.

4. Mitsubishi Heavy Industries, Ltd.

5. Singapore Technologies Engineering Ltd

6. Mitsui Engineering & Shipbuilding Co., Ltd.

The table above concludes the Keppel Corporation SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Keppel Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: