Keppel Corporation SWOT Analysis, Competitors & USP
SWOT analysis of Keppel Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In Keppel Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Keppel Corporation to benchmark its business & performance as compared to the competitors. Keppel Corporation is one of the leading brands in the conglomerates sector.
The table below lists the Keppel Corporation SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keppel Corporation competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Keppel Corporation Brand Analysis | |
|---|---|
| Parent Company |
Keppel Corporation |
| Category |
Investment holding and management group |
| Sector | |
| Tagline/ Slogan |
Be as One; Strong Values, Strong People |
| USP |
Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness |
| Keppel Corporation STP | |
| Segment |
Offshore and marine, infrastructure, property, and investment businesses |
| Target Group |
Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries |
| Positioning |
Profitability, Safety and innovation |
| SWOT Analysis of Keppel Corporation | |
| Keppel Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Keppel Corporation: 1. Strong market position in key businesses providing competitive advantage with operations in over 30 countries 5. Over 35,000 people are a part of its workforce 6. It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment |
| Keppel Corporation Weaknesses |
Here are the weaknesses in the Keppel Corporation SWOT Analysis: 1. Geographic concentration with majority revenue from Singapore |
| Keppel Corporation Opportunities |
Following are the Opportunities in Keppel Corporation SWOT Analysis: 1. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly |
| Keppel Corporation Threats |
The threats in the SWOT Analysis of Keppel Corporation are as mentioned: 1. Intense competition |
| Keppel Corporation Competition | |
| Keppel Corporation Competitors |
Below are the top 6 competitors of Keppel Corporation: 1. CITIC Pacific Ltd. 4. Mitsubishi Heavy Industries, Ltd. 5. Singapore Technologies Engineering Ltd 6. Mitsui Engineering & Shipbuilding Co., Ltd. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Keppel Corporation. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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