Keppel Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Keppel Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Keppel Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Keppel Corporation to benchmark its business & performance as compared to the competitors and industry. Keppel Corporation is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keppel Corporation competitors and includes Keppel Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Keppel Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Keppel Corporation Brand Analysis
Parent Company

Keppel Corporation


Investment holding and management group



Tagline/ Slogan

Be as One; Strong Values, Strong People


Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness

Keppel Corporation STP
Keppel Corporation Segmentation

Offshore and marine, infrastructure, property, and investment businesses

Keppel Corporation Target Market

Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries

Keppel Corporation Positioning

Profitability, Safety and innovation

Keppel Corporation SWOT Analysis
Keppel Corporation Strengths

Below are the Strengths in the SWOT Analysis of Keppel Corporation:

1. Strong market position in key businesses providing competitive advantage with operations in over 30 countries
2. Favorable business mix
3. Sustainability initiatives – solid waste management, green energy investments, etc.
4. Global leader in offshore rig design, construction and repair, ship repair, and conversion

5. Over 35,000 people are a part of its workforce

6. It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment

Keppel Corporation Weaknesses

Here are the weaknesses in the Keppel Corporation SWOT Analysis:

1. Geographic concentration with majority revenue from Singapore
2. Decrease in revenue from ASEAN countries, which are growing economies

Keppel Corporation Opportunities

Following are the Opportunities in Keppel Corporation SWOT Analysis:

1. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly
2. High order contracts likely to benefit the group's financial performance
3. Venturing into clean energy production

Keppel Corporation Threats

The threats in the SWOT Analysis of Keppel Corporation are as mentioned:

1. Intense competition
2. Government regulations and environmental issues

Keppel Corporation Competition

Below are the top 6 Keppel Corporation competitors:

1. CITIC Pacific Ltd.
2. Hutchison Whampoa Limited
3. Kawasaki Heavy Industries, Ltd.

4. Mitsubishi Heavy Industries, Ltd.

5. Singapore Technologies Engineering Ltd

6. Mitsui Engineering & Shipbuilding Co., Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Keppel Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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