SWOT analysis of Keppel Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Keppel Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Keppel Corporation to benchmark its business & performance as compared to the competitors and industry. Keppel Corporation is one of the leading brands in the conglomerates sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keppel Corporation competitors and includes Keppel Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).
Keppel Corporation Brand Analysis | |
---|---|
Parent Company |
Keppel Corporation |
Category |
Investment holding and management group |
Sector | |
Tagline/ Slogan |
Be as One; Strong Values, Strong People |
USP |
Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness |
Keppel Corporation STP | |
Keppel Corporation Segmentation |
Offshore and marine, infrastructure, property, and investment businesses |
Keppel Corporation Target Market |
Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries |
Keppel Corporation Positioning |
Profitability, Safety and innovation |
Keppel Corporation SWOT Analysis | |
Keppel Corporation Strengths |
Below are the Strengths in the SWOT Analysis of Keppel Corporation: 1. Strong market position in key businesses providing competitive advantage with operations in over 30 countries 5. Over 35,000 people are a part of its workforce 6. It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment |
Keppel Corporation Weaknesses |
Here are the weaknesses in the Keppel Corporation SWOT Analysis: 1. Geographic concentration with majority revenue from Singapore |
Keppel Corporation Opportunities |
Following are the Opportunities in Keppel Corporation SWOT Analysis: 1. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly |
Keppel Corporation Threats |
The threats in the SWOT Analysis of Keppel Corporation are as mentioned: 1. Intense competition |
Keppel Corporation Competition | |
Competitors |
Below are the top 6 Keppel Corporation competitors: 1. CITIC Pacific Ltd. 4. Mitsubishi Heavy Industries, Ltd. 5. Singapore Technologies Engineering Ltd 6. Mitsui Engineering & Shipbuilding Co., Ltd. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Keppel Corporation. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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