Keppel Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Keppel Corporation

Investment holding and management group

Conglomerates

Be as One; Strong Values, Strong People

Passion, Integrity, Customer Focus, Safety, Agility & Innovativeness

Offshore and marine, infrastructure, property, and investment businesses

Shipping industry, Process industries, Government agencies, Business organizations, Oil and gas industries

Profitability, Safety and innovation

Below are the Strengths in the SWOT Analysis of Keppel Corporation:

1. Strong market position in key businesses providing competitive advantage with operations in over 30 countries
2. Favorable business mix
3. Sustainability initiatives – solid waste management, green energy investments, etc.
4. Global leader in offshore rig design, construction and repair, ship repair, and conversion

5. Over 35,000 people are a part of its workforce

6. It has a strong presence in Offshore & Marine industry, Infrastructure, Property and Investment

Here are the weaknesses in the Keppel Corporation SWOT Analysis:

1. Geographic concentration with majority revenue from Singapore
2. Decrease in revenue from ASEAN countries, which are growing economies

Following are the Opportunities in Keppel Corporation SWOT Analysis:

1. Positive trend in the production and floating accommodation semisubmersible markets – with global energy demand growth is expected to grow significantly
2. High order contracts likely to benefit the group's financial performance
3. Venturing into clean energy production

The threats in the SWOT Analysis of Keppel Corporation are as mentioned:

1. Intense competition
2. Government regulations and environmental issues

Below are the top 6 Keppel Corporation competitors:

1. CITIC Pacific Ltd.
2. Hutchison Whampoa Limited
3. Kawasaki Heavy Industries, Ltd.

4. Mitsubishi Heavy Industries, Ltd.

5. Singapore Technologies Engineering Ltd

6. Mitsui Engineering & Shipbuilding Co., Ltd.