Swire Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Swire Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swire Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swire Group to benchmark its business & performance as compared to the competitors and industry. Swire Group is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swire Group competitors and includes Swire Group target market, segmentation, positioning & Unique Selling Proposition (USP).

Swire Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Swire Group Brand Analysis
Parent Company

Swire Group


Property, products and services



Tagline/ Slogan

Value in diversity


Exceling as corporate citizen with sustainable growth strategy

Swire Group STP
Swire Group Segmentation

Property development and investment, beverages, trading and industrial services, marine services, and aviation

Swire Group Target Market

Buyers of residential, organizations, business and travel group, consumers of soft drinks, consumers of motor vehicles, footwear, builders, property developers, oil and gas wells, shipping industries, Air travelers, Airline industries

Swire Group Positioning

Strong recognized and trusted brand in greater China region

Swire Group SWOT Analysis
Swire Group Strengths

Below are the Strengths in the SWOT Analysis of Swire Group:

1. Presence in Asia and North America employing over 120,000 people
2. Diversified revenue stream- property, beverages segment, trading and industrial segment, aviation and marine services

3. Strong industry recognition through awards in various categories – Brand image gives competitive advantage
4. Robust growth in sales and profits – revenue growing at healthy rate with strong financial base

5. Its subsidiaries are big brands like Swire Pacific, Swire Properties Cathay Pacific, Dragonair, Haeco, Steamships Trading Company

Swire Group Weaknesses

Here are the weaknesses in the Swire Group SWOT Analysis:

1. Legal proceedings against Cathay Pacific
2. Geographical concentration – most of revenue generated from Hong Kong and almost all revenue from Asian markets
3. Decreasing yield in all classes, especially economy class of airlines

Swire Group Opportunities

Following are the Opportunities in Swire Group SWOT Analysis:

1. Partnerships and joint ventures enhancing business
2. Increasing spending on food in emerging markets is a big market
3. New gas reserves in Asian and African seas and shale gas technology development

Swire Group Threats

The threats in the SWOT Analysis of Swire Group are as mentioned:

1. National and international regulations
2. Increasing competition
3. Soaring fuel prices could strain margins

4. Price war in aviation industry

Swire Group Competition

Below are the top 5 Swire Group competitors:

1. Beijing Enterprises Holdings Limited
2. CSR Limited
3. Hutchison Whampoa Limited

4. PepsiCo, Inc.

5. TECO Energy Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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