Fortune Brands SWOT Analysis
Fortune Brands is one of the leading brands in the conglomerates sector. Fortune Brands SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fortune Brands:
Quick Glance:
Fortune Brands Strengths
- Operates in US, Canada, Europe, Asia, Australia and Central America
- Strong market position built on strong brand portfolio
- Focus on innovation is a strength
- It had a lean and adaptable supply chain
- Strong and flexible capital structure
Above are the strengths in the SWOT Analysis of Fortune Brands. The strengths of Fortune Brands looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fortune Brands Weaknesses
- Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA
- Fluctuating EBT over the last five years
- Poor presence in Asia and Australia – developing countries
These were the weaknesses in the Fortune Brands SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fortune Brands Opportunities
- Growth potential in the security products market
- Improving housing construction market in the US
- Expansion projects in China and India
Above we covered the opportunities in Fortune Brands SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fortune Brands Threats
- Stringent regulations – especially in health and safety related issues
- Split of conglomerate would decrease revenues and brand strength
- Heavy competition from local players offering cheaper products
The threats in the SWOT Analysis of Fortune Brands are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fortune Brands SWOT analysis.
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About Fortune Brands
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fortune Brands Overview | |
|---|---|
| Parent Company |
Fortune Brands Home and Security, Inc. |
| Category |
Home and Security Products |
| Sector | |
| Tagline/ Slogan |
Leading consumer Brands. Consistently strong results |
| USP |
Building Value and Brand after Brand |
| Fortune Brands STP | |
| Segmentation |
Kitchen and bath cabinetry, plumbing and accessories, advanced material windows and door systems, and security and storage |
| Target Market |
Domestic kitchen appliances consumers, Builders, Interior designers, modular kitchen designers, Automotive industries, trailers, coaches, bicycle industries, safe manufacturers. Banks and household |
| Positioning |
Growth, innovation and industry leadership |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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