Fortune Brands SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Fortune Brands Home and Security, Inc.

Home and Security Products

Conglomerates

Leading consumer Brands. Consistently strong results

Building Value and Brand after Brand

Kitchen and bath cabinetry, plumbing and accessories, advanced material windows and door systems, and security and storage

Domestic kitchen appliances consumers, Builders, Interior designers, modular kitchen designers, Automotive industries, trailers, coaches, bicycle industries, safe manufacturers. Banks and household

Growth, innovation and industry leadership

Below are the Strengths in the SWOT Analysis of Fortune Brands:

1. Operates in US, Canada, Europe, Asia, Australia and Central America
2. Strong market position built on strong brand portfolio
3. Focus on innovation is a strength

4. It had a lean and adaptable supply chain

5. Strong and flexible capital structure

Here are the weaknesses in the Fortune Brands SWOT Analysis:

1. Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA
2.Fluctuating EBT over the last five years
3.Poor presence in Asia and Australia – developing countries

Following are the Opportunities in Fortune Brands SWOT Analysis:

1. Growth potential in the security products market
2. Improving housing construction market in the US
3. Expansion projects in China and India

The threats in the SWOT Analysis of Fortune Brands are as mentioned:

1. Stringent regulations – especially in health and safety related issues

2.Split of conglomerate would decrease revenues and brand strength
3. Heavy competition from local players offering cheaper products

Below are the top 5 Fortune Brands competitors:

1. ASSA ABLOY AB
2. Cost Plus, Inc.
3. JELD-WEN, inc.

4. Newell Rubbermaid Inc.

5. Snap-on Incorporated