SWOT analysis of Fortune Brands analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fortune Brands SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fortune Brands to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fortune Brands is one of the leading brands in the conglomerates sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fortune Brands competitors and includes Fortune Brands target market, segmentation, positioning & Unique Selling Proposition (USP).
Fortune Brands Brand Analysis | |
---|---|
Parent Company |
Fortune Brands Home and Security, Inc. |
Category |
Home and Security Products |
Sector | |
Tagline/ Slogan |
Leading consumer Brands. Consistently strong results |
USP |
Building Value and Brand after Brand |
Fortune Brands STP | |
Fortune Brands Segmentation |
Kitchen and bath cabinetry, plumbing and accessories, advanced material windows and door systems, and security and storage |
Fortune Brands Target Market |
Domestic kitchen appliances consumers, Builders, Interior designers, modular kitchen designers, Automotive industries, trailers, coaches, bicycle industries, safe manufacturers. Banks and household |
Fortune Brands Positioning |
Growth, innovation and industry leadership |
Fortune Brands SWOT Analysis | |
Fortune Brands Strengths |
Below are the Strengths in the SWOT Analysis of Fortune Brands: 1. Operates in US, Canada, Europe, Asia, Australia and Central America 4. It had a lean and adaptable supply chain 5. Strong and flexible capital structure |
Fortune Brands Weaknesses |
Here are the weaknesses in the Fortune Brands SWOT Analysis: 1. Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA |
Fortune Brands Opportunities |
Following are the Opportunities in Fortune Brands SWOT Analysis: 1. Growth potential in the security products market |
Fortune Brands Threats |
The threats in the SWOT Analysis of Fortune Brands are as mentioned: 1. Stringent regulations – especially in health and safety related issues 2.Split of conglomerate would decrease revenues and brand strength |
Fortune Brands Competition | |
Competitors |
Below are the top 5 Fortune Brands competitors: 1. ASSA ABLOY AB 4. Newell Rubbermaid Inc. 5. Snap-on Incorporated |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fortune Brands. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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