Published in Conglomerates category by MBA Skool Team
Fortune Brands is one of the leading brands in the conglomerates sector. Fortune Brands SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fortune Brands:
Operates in US, Canada, Europe, Asia, Australia and Central America
Strong market position built on strong brand portfolio
Focus on innovation is a strength
It had a lean and adaptable supply chain
Strong and flexible capital structure
Above are the strengths in the SWOT Analysis of Fortune Brands. The strengths of Fortune Brands looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fortune Brands Weaknesses
Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA
Fluctuating EBT over the last five years
Poor presence in Asia and Australia – developing countries
These were the weaknesses in the Fortune Brands SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fortune Brands Opportunities
Growth potential in the security products market
Improving housing construction market in the US
Expansion projects in China and India
Above we covered the opportunities in Fortune Brands SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fortune Brands Threats
Stringent regulations – especially in health and safety related issues
Split of conglomerate would decrease revenues and brand strength
Heavy competition from local players offering cheaper products
The threats in the SWOT Analysis of Fortune Brands are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fortune Brands SWOT analysis.
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About Fortune Brands
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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