Bidvest Group Limited SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bidvest Group Limited analyses the brand by its strengths, weaknesses, opportunities & threats. In Bidvest Group Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bidvest Group Limited to benchmark its business & performance as compared to the competitors. Bidvest Group Limited is one of the leading brands in the conglomerates sector.

The article below lists the Bidvest Group Limited SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bidvest Group Limited SWOT Analysis:

SWOT Analysis of Bidvest Group Limited

For Bidvest Group Limited, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bidvest Group Limited Strengths

The strengths of Bidvest Group Limited looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bidvest Group Limited :

1. Has a strong employee base of more than 100,000+ people operating in Europe, Asia Pacific and Africa markets
2. Largest private sector freight management business in sub-Saharan Africa
3. Increasing net profit and operating profit over the years
4. Diversified product portfolio

5. Goodwill generation by supporting Black Economic Empowerment

6. Lean corporate principle – effective management process

Bidvest Group Limited Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bidvest Group Limited SWOT Analysis:

1. Decentralized management model – inefficiency in operation integration
2.Heavy dependence on South African market
3. Majority of the revenue generated from few operating domains like transportation and catering

Bidvest Group Limited Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bidvest Group Limited SWOT Analysis:

1. Expansion in developing Asian market
2. Positive outlook for packages food and water in global Arena

3. Vertical integration of operations like logistics, food processing and retailing

Bidvest Group Limited Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bidvest Group Limited are as mentioned:

1. Environmental norms and marine life conservation norms
2. Intense competition from local companies

Bidvest Group Limited Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Bidvest Group Limited:

1. Barloworld Limited
2. Imperial Holdings Limited
3. Nampak Limited

4. Nu-World Holdings Limited

Hence this concludes the Bidvest Group Limited SWOT analysis.

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About Bidvest Group Limited

Bidvest Group Limited Overview
Parent Company

Bidvest Group Limited


Investment holding



Tagline/ Slogan

Proudly Bidvest


Robust operating network and strong presence in South Africa

Bidvest Group Limited STP

Retailing stationary, electrical and industrial goods, and providing catering services

Target Market

Industries requiring transportation, corporates and industries with huge employees, companies requiring hired vehicles, households consuming meat, bakery and poultry products


Trusted and rooted brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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