Bidvest Group Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bidvest Group Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bidvest Group Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bidvest Group Limited to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bidvest Group Limited is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bidvest Group Limited competitors and includes Bidvest Group Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

Bidvest Group Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bidvest Group Limited Brand Analysis
Parent Company

Bidvest Group Limited


Investment holding



Tagline/ Slogan

Proudly Bidvest


Robust operating network and strong presence in South Africa

Bidvest Group Limited STP
Bidvest Group Limited Segmentation

Retailing stationary, electrical and industrial goods, and providing catering services

Bidvest Group Limited Target Market

Industries requiring transportation, corporates and industries with huge employees, companies requiring hired vehicles, households consuming meat, bakery and poultry products

Bidvest Group Limited Positioning

Trusted and rooted brand

Bidvest Group Limited SWOT Analysis
Bidvest Group Limited Strengths

Below are the Strengths in the SWOT Analysis of Bidvest Group Limited:

1. Has a strong employee base of more than 100,000+ people operating in Europe, Asia Pacific and Africa markets
2. Largest private sector freight management business in sub-Saharan Africa
3. Increasing net profit and operating profit over the years
4. Diversified product portfolio

5. Goodwill generation by supporting Black Economic Empowerment

6. Lean corporate principle – effective management process

Bidvest Group Limited Weaknesses

Here are the weaknesses in the Bidvest Group Limited SWOT Analysis:

1. Decentralized management model – inefficiency in operation integration
2.Heavy dependence on South African market
3. Majority of the revenue generated from few operating domains like transportation and catering

Bidvest Group Limited Opportunities

Following are the Opportunities in Bidvest Group Limited SWOT Analysis:

1. Expansion in developing Asian market
2. Positive outlook for packages food and water in global Arena

3. Vertical integration of operations like logistics, food processing and retailing

Bidvest Group Limited Threats

The threats in the SWOT Analysis of Bidvest Group Limited are as mentioned:

1. Environmental norms and marine life conservation norms
2. Intense competition from local companies

Bidvest Group Limited Competition

Below are the top 4 Bidvest Group Limited competitors:

1. Barloworld Limited
2. Imperial Holdings Limited
3. Nampak Limited

4. Nu-World Holdings Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bidvest Group Limited. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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