Bidvest Group Limited SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 2618

SWOT Analysis of Bidvest Group Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bidvest Group Limited

Parent Company

Bidvest Group Limited




Investment holding

Tagline/ Slogan

Proudly Bidvest


Robust operating network and strong presence in South Africa



Retailing stationary, electrical and industrial goods, and providing catering services

Target Group

Industries requiring transportation, corporates and industries with huge employees, companies requiring hired vehicles, households consuming meat, bakery and poultry products


Trusted and rooted brand

SWOT Analysis


1. Has a strong employee base of more than 100,000+ people operating in Europe, Asia Pacific and Africa markets
2. Largest private sector freight management business in sub-Saharan Africa
3. Increasing net profit and operating profit over the years
4. Diversified product portfolio

5. Goodwill generation by supporting Black Economic Empowerment

6. Lean corporate principle – effective management process


1. Decentralized management model – inefficiency in operation integration
2.Heavy dependence on South African market
3. Majority of the revenue generated from few operating domains like transportation and catering


1. Expansion in developing Asian market
2. Positive outlook for packages food and water in global Arena

3. Vertical integration of operations like logistics, food processing and retailing


1. Environmental norms and marine life conservation norms
2. Intense competition from local companies



1. Barloworld Limited
2. Imperial Holdings Limited
3. Nampak Limited

4. Nu-World Holdings Limited


The table above concludes the Bidvest Group Limited SWOT analysis along with its marketing and brand parameters.


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