SWOT analysis of Fraser and Neave analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fraser and Neave SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fraser and Neave to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fraser and Neave is one of the leading brands in the conglomerates sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fraser and Neave competitors and includes Fraser and Neave target market, segmentation, positioning & Unique Selling Proposition (USP).
Fraser and Neave Brand Analysis | |
---|---|
Parent Company |
Fraser and Neave Ltd |
Category |
Properties and diversified industries |
Sector | |
Tagline/ Slogan |
Pure enjoyment, Pure goodness |
USP |
Synergy and organic growth strategy |
Fraser and Neave STP | |
Fraser and Neave Segmentation |
Breweries, development property, dairies, soft drinks, printing and publishing and commercial printing |
Fraser and Neave Target Market |
Residential and commercial real estate, consumers of soft drinks, beer and dairy products in Singapore, Malaysia, Thailand, Vietnam and China; agencies seeking book publications, advertising agencies, book readers |
Fraser and Neave Positioning |
Market leader with 100 years of trust |
Fraser and Neave SWOT Analysis | |
Fraser and Neave Strengths |
Below are the Strengths in the SWOT Analysis of Fraser and Neave: 1. Has a strong presence in more than 30 countries employing over 17,000 people 5. One of the most dominant conglomerates in Singapore 6. It products includes brands like 100plus, Fruit Tree, Ice Mountain and Seasons |
Fraser and Neave Weaknesses |
Here are the weaknesses in the Fraser and Neave SWOT Analysis: 1. Fast maturing lease agreements – with lack of long term lease agreements |
Fraser and Neave Opportunities |
Following are the Opportunities in Fraser and Neave SWOT Analysis: 1. Unlocking value by divesting interest in unprofitable business |
Fraser and Neave Threats |
The threats in the SWOT Analysis of Fraser and Neave are as mentioned: 1. Risk of foreign exchange fluctuations |
Fraser and Neave Competition | |
Competitors |
Below are the top 7 Fraser and Neave competitors: 1. Anheuser-Busch Companies, Inc. 4. Kirin Brewery Company, Limited 5. Morinaga & Co. Ltd. 6. Nestle S.A. 7. Pokka Corporation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fraser and Neave. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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