Fraser and Neave SWOT Analysis
Here is a detailed SWOT analysis of Fraser and Neave covering strengths, weaknesses, opportunities and threats.
Fraser and Neave Strengths
- Has a strong presence in more than 30 countries employing over 17,000 people
- Diversified business operations coupled with widespread geographic presence –revenue distribution from development breweries, property, dairies, soft drinks, printing and publishing and commercial property are spread
- Leading market position garnered on strong brand name
- Ability to sustain profitable business expansion contributing to strong financial performance with revenue growth
- One of the most dominant conglomerates in Singapore
- It products includes brands like 100plus, Fruit Tree, Ice Mountain and Seasons
Above are the strengths in the SWOT Analysis of Fraser and Neave. The strengths of Fraser and Neave looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fraser and Neave Weaknesses
- Fast maturing lease agreements – with lack of long term lease agreements
- Termination of the agreement with the Coca-Cola Company
- Revenue diversity likely to weaken i.e., the plan for the sale of property-related businesses could lead to loss of financial and operational synergies
These were the weaknesses in the Fraser and Neave SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fraser and Neave Opportunities
- Unlocking value by divesting interest in unprofitable business
- Strong demand for real estate property in Asia
- Growing demand for alternative lifestyle beverages driven by increasing health consciousness
Above we covered the opportunities in Fraser and Neave SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fraser and Neave Threats
- Risk of foreign exchange fluctuations
- Exposure to market risk
- Negative outlook for printing industry
The threats in the SWOT Analysis of Fraser and Neave are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fraser and Neave SWOT analysis.
About Fraser and Neave
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fraser and Neave Overview | |
|---|---|
| Parent Company |
Fraser and Neave Ltd |
| Category |
Properties and diversified industries |
| Sector | |
| Tagline/ Slogan |
Pure enjoyment, Pure goodness |
| USP |
Synergy and organic growth strategy |
| Fraser and Neave STP | |
| Segmentation |
Breweries, development property, dairies, soft drinks, printing and publishing and commercial printing |
| Target Market |
Residential and commercial real estate, consumers of soft drinks, beer and dairy products in Singapore, Malaysia, Thailand, Vietnam and China; agencies seeking book publications, advertising agencies, book readers |
| Positioning |
Market leader with 100 years of trust |
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