Fraser and Neave SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 6088

SWOT Analysis of Fraser and Neave with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fraser and Neave

Parent Company

Fraser and Neave Ltd


Properties and diversified industries



Tagline/ Slogan

Pure enjoyment, Pure goodness


Synergy and organic growth strategy

Fraser and Neave STP


Breweries, development property, dairies, soft drinks, printing and publishing and commercial printing

Target Group

Residential and commercial real estate, consumers of soft drinks, beer and dairy products in Singapore, Malaysia, Thailand, Vietnam and China; agencies seeking book publications, advertising agencies, book readers


Market leader with 100 years of trust

Fraser and Neave SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fraser and Neave :

1. Has a strong presence in more than 30 countries employing over 17,000 people
2. Diversified business operations coupled with widespread geographic presence –revenue distribution from development breweries, property, dairies, soft drinks, printing and publishing and commercial property are spread
3. Leading market position garnered on strong brand name
4. Ability to sustain profitable business expansion contributing to strong financial performance with revenue growth

5. One of the most dominant conglomerates in Singapore

6. It products includes brands like 100plus, Fruit Tree, Ice Mountain and Seasons


1. Fast maturing lease agreements – with lack of long term lease agreements
2. Termination of the agreement with the Coca-Cola Company
3. Revenue diversity likely to weaken i.e., the plan for the sale of property-related businesses could lead to loss of financial and operational synergies


1. Unlocking value by divesting interest in unprofitable business
2. Strong demand for real estate property in Asia
3. Growing demand for alternative lifestyle beverages driven by increasing health consciousness


1. Risk of foreign exchange fluctuations
2. Exposure to market risk
3. Negative outlook for printing industry

Fraser and Neave Competition


Below are the 7 main Fraser and Neave competitors :

1. Anheuser-Busch Companies, Inc.
2. Asahi Breweries, Ltd.
3. Heineken N.V.

4. Kirin Brewery Company, Limited

5. Morinaga & Co. Ltd.

6. Nestle S.A.

7. Pokka Corporation

The brandguide table above concludes the Fraser and Neave SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Fraser and Neave. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: