Published in Conglomerates category by MBA Skool Team
Fraser and Neave is one of the leading brands in the conglomerates sector. Fraser and Neave SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fraser and Neave:
Has a strong presence in more than 30 countries employing over 17,000 people
Diversified business operations coupled with widespread geographic presence –revenue distribution from development breweries, property, dairies, soft drinks, printing and publishing and commercial property are spread
Leading market position garnered on strong brand name
Ability to sustain profitable business expansion contributing to strong financial performance with revenue growth
One of the most dominant conglomerates in Singapore
It products includes brands like 100plus, Fruit Tree, Ice Mountain and Seasons
Above are the strengths in the SWOT Analysis of Fraser and Neave. The strengths of Fraser and Neave looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fraser and Neave Weaknesses
Fast maturing lease agreements – with lack of long term lease agreements
Termination of the agreement with the Coca-Cola Company
Revenue diversity likely to weaken i.e., the plan for the sale of property-related businesses could lead to loss of financial and operational synergies
These were the weaknesses in the Fraser and Neave SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fraser and Neave Opportunities
Unlocking value by divesting interest in unprofitable business
Strong demand for real estate property in Asia
Growing demand for alternative lifestyle beverages driven by increasing health consciousness
Above we covered the opportunities in Fraser and Neave SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fraser and Neave Threats
Risk of foreign exchange fluctuations
Exposure to market risk
Negative outlook for printing industry
The threats in the SWOT Analysis of Fraser and Neave are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fraser and Neave SWOT analysis.
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About Fraser and Neave
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Breweries, development property, dairies, soft drinks, printing and publishing and commercial printing
Residential and commercial real estate, consumers of soft drinks, beer and dairy products in Singapore, Malaysia, Thailand, Vietnam and China; agencies seeking book publications, advertising agencies, book readers
Market leader with 100 years of trust
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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