Fraser and Neave SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fraser and Neave analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fraser and Neave SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fraser and Neave to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fraser and Neave is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fraser and Neave competitors and includes Fraser and Neave target market, segmentation, positioning & Unique Selling Proposition (USP).

Fraser and Neave SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fraser and Neave Brand Analysis
Parent Company

Fraser and Neave Ltd

Category

Properties and diversified industries

Sector

Conglomerates

Tagline/ Slogan

Pure enjoyment, Pure goodness

USP

Synergy and organic growth strategy

Fraser and Neave STP
Fraser and Neave Segmentation

Breweries, development property, dairies, soft drinks, printing and publishing and commercial printing

Fraser and Neave Target Market

Residential and commercial real estate, consumers of soft drinks, beer and dairy products in Singapore, Malaysia, Thailand, Vietnam and China; agencies seeking book publications, advertising agencies, book readers

Fraser and Neave Positioning

Market leader with 100 years of trust

Fraser and Neave SWOT Analysis
Fraser and Neave Strengths

Below are the Strengths in the SWOT Analysis of Fraser and Neave:

1. Has a strong presence in more than 30 countries employing over 17,000 people
2. Diversified business operations coupled with widespread geographic presence –revenue distribution from development breweries, property, dairies, soft drinks, printing and publishing and commercial property are spread
3. Leading market position garnered on strong brand name
4. Ability to sustain profitable business expansion contributing to strong financial performance with revenue growth

5. One of the most dominant conglomerates in Singapore

6. It products includes brands like 100plus, Fruit Tree, Ice Mountain and Seasons

Fraser and Neave Weaknesses

Here are the weaknesses in the Fraser and Neave SWOT Analysis:

1. Fast maturing lease agreements – with lack of long term lease agreements
2. Termination of the agreement with the Coca-Cola Company
3. Revenue diversity likely to weaken i.e., the plan for the sale of property-related businesses could lead to loss of financial and operational synergies

Fraser and Neave Opportunities

Following are the Opportunities in Fraser and Neave SWOT Analysis:

1. Unlocking value by divesting interest in unprofitable business
2. Strong demand for real estate property in Asia
3. Growing demand for alternative lifestyle beverages driven by increasing health consciousness

Fraser and Neave Threats

The threats in the SWOT Analysis of Fraser and Neave are as mentioned:

1. Risk of foreign exchange fluctuations
2. Exposure to market risk
3. Negative outlook for printing industry

Fraser and Neave Competition
Competitors

Below are the top 7 Fraser and Neave competitors:

1. Anheuser-Busch Companies, Inc.
2. Asahi Breweries, Ltd.
3. Heineken N.V.

4. Kirin Brewery Company, Limited

5. Morinaga & Co. Ltd.

6. Nestle S.A.

7. Pokka Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fraser and Neave. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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