Fraser and Neave SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 3616

SWOT Analysis of Fraser and Neave with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fraser and Neave

Parent Company

Fraser and Neave Ltd




Properties and diversified industries

Tagline/ Slogan

Pure enjoyment, Pure goodness


Synergy and organic growth strategy



Breweries, development property, dairies, soft drinks, printing and publishing and commercial printing

Target Group

Residential and commercial real estate, consumers of soft drinks, beer and dairy products in Singapore, Malaysia, Thailand, Vietnam and China; agencies seeking book publications, advertising agencies, book readers


Market leader with 100 years of trust

SWOT Analysis


1. Has a strong presence in more than 30 countries employing over 17,000 people
2. Diversified business operations coupled with widespread geographic presence –revenue distribution from development breweries, property, dairies, soft drinks, printing and publishing and commercial property are spread
3. Leading market position garnered on strong brand name
4. Ability to sustain profitable business expansion contributing to strong financial performance with revenue growth

5. One of the most dominant conglomerates in Singapore

6. It products includes brands like 100plus, Fruit Tree, Ice Mountain and Seasons


1. Fast maturing lease agreements – with lack of long term lease agreements
2. Termination of the agreement with the Coca-Cola Company
3. Revenue diversity likely to weaken i.e., the plan for the sale of property-related businesses could lead to loss of financial and operational synergies


1. Unlocking value by divesting interest in unprofitable business
2. Strong demand for real estate property in Asia
3. Growing demand for alternative lifestyle beverages driven by increasing health consciousness


1. Risk of foreign exchange fluctuations
2. Exposure to market risk
3. Negative outlook for printing industry



1. Anheuser-Busch Companies, Inc.
2. Asahi Breweries, Ltd.
3. Heineken N.V.

4. Kirin Brewery Company, Limited

5. Morinaga & Co. Ltd.

6. Nestle S.A.

7. Pokka Corporation


The table above concludes the Fraser and Neave SWOT analysis along with its marketing and brand parameters.


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