Acciona SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Acciona analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Acciona SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Acciona to benchmark its business & performance as compared to the competitors and industry. Acciona is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Acciona competitors and includes Acciona target market, segmentation, positioning & Unique Selling Proposition (USP).

Acciona SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Acciona Brand Analysis
Parent Company

Acciona

Category

Energy, Construction Services

Sector

Conglomerates

Tagline/ Slogan

Leaders in renewable energies

USP

Listed on the selective Ibex-35 stock exchange index, Acciona is a benchmark for the market

Acciona STP
Acciona Segmentation

Based on business type

Based on geography

Acciona Target Market

Infrastructure, energy, real estate, logistics and transport, urban and environmental services and water

Spain, other European countries, America and Australia

Acciona Positioning

Positioned as an environmentally conscious company – official website says that the company avoided 11+ Mn metric tons of Carbon-di-oxide emissions in one year

Acciona SWOT Analysis
Acciona Strengths

Below are the Strengths in the SWOT Analysis of Acciona:

1.  Leader in the development and management of infrastructure, renewable energy, water and services, having a strong order book in Spain and other European countries

2. Focus on renewable energy – Acciona opens new wind farms at regular intervals to increase its total production capacity at a fast rate

3. The company focuses on environmental safety as well alongwith production efficiency

4. Over 30,000+ people are employed with the companys workforce

5. The conglomerate is involved in Infrastructure, Real estate, Logistics and transportation, Urban and environmental services and Energy

Acciona Weaknesses

Here are the weaknesses in the Acciona SWOT Analysis:

1. Though it is present across 30 countries, it generates most of its revenues from Spain. There is a risk of losing the market in case of a slowdown in Spain, though the company has a good order backlog

2. The company has limited market share compared to global leaders

Acciona Opportunities

Following are the Opportunities in Acciona SWOT Analysis:

1. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Europe 2020 Strategy plans to achieve.

2.  Focus on emerging economies - Countries in the Asia Pacific region such as China and India are experiencing rapid urban development

combined with exponential growth in infrastructure needs and are looking for energy-efficient solutions

Acciona Threats

The threats in the SWOT Analysis of Acciona are as mentioned:

1. Growing debt burden of European nations - construction output in euro area declined which is a concern

2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased

3. Government regulations - The group is subject to extensive and complex laws and regulations that affect the land development

and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces

Acciona Competition
Competitors

Below are the top 3 Acciona competitors:

1. ACS

2. FCC

3. Iberdrola

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Acciona. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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