Eaton SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Eaton SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Eaton, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Eaton to benchmark its business & performance as compared to the competitors, and make strategic improvements. Eaton is one of the leading brands in the energy & power sector.

The article below lists the Eaton SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Eaton SWOT Analysis:

SWOT Analysis of Eaton

For Eaton, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Eaton Strengths

The strengths of Eaton looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Eaton :

1. A diversified portfolio of product has helped in reducing business risk
2. Strong presence in domestic market US market
3. Diverse geographic presence with operations in over 50 countries and robust manufacturing capabilities 
4. Known for Corporate Responsibility with significant investment in sustainable practices especially in Environment, Health and Safety (EHS)

5. 100,000 employees worldwide with customers in over 170 countries

6. Strategic partnership with Linde Hydraulics ltd., Shanghai Aircraft Manufacturing Co. Ltd., Murphy Oil USA Inc. etc. to add more products in its already diversified portfolio

7. Acquisition of companies have strengthened its position

Eaton Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Eaton SWOT Analysis:

1. Legal proceedings and lawsuits that relate to alleged patent infringement, tax audits, contractual allegations etc is a concern

2. Increasing competition, limited margins affects business operations

Eaton Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Eaton SWOT Analysis:

1. Diversification by acquisition will help in inorganic growth in a consolidated market
2. Emerging market provides opportunity for growth with increasing demand for energy management 
3. Growing global automotive drivetrain market and positive outlook for electrical components could help enhance business opportunities

Eaton Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Eaton are as mentioned:

1. Competition across all business segments can affect margins adversely, with numbers varying across segments
2. Increase in labor costs has affected customer and end-user service price which are affecting its core costs

3. Volatility in raw material costs especially Iron, Steel & Oil are affecting profitability

Eaton Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Eaton:

1. Johnson Controls Inc. 
2. ABB Limited
3. ITT Corporation

Hence this concludes the Eaton SWOT analysis.

Continue reading more about the brand/company.

About Eaton

Eaton Overview
Parent Company

Eaton Corporation PLC


Power management solutions


Energy & Power

Tagline/ Slogan

Powering Business Worldwide


Attracting, developing, and keeping a diverse work force

Eaton STP

Electrical products, electrical systems and services, vehicle, hydraulics, and aerospace

Target Market

Companies & cities


UPS, services and power quality solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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