Eaton SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 4469
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SWOT analysis of Eaton analyses the brand/company with its strengths, weaknesses, opportunities & threats. Eaton is one of the leading brands in the energy & power sector. The table below also lists the top Eaton competitors and elaborates Eaton segmentation, targeting, positioning & USP.

Eaton

Parent Company

Eaton Corporation PLC

Category

Power management solutions

Sector

Energy & Power

Tagline/ Slogan

Powering Business Worldwide

USP

Attracting, developing, and keeping a diverse work force

Eaton STP

Segment

Electrical products, electrical systems and services, vehicle, hydraulics, and aerospace

Target Group

Companies & cities

Positioning

UPS, services and power quality solutions

Eaton SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eaton. Strengths are:

1. A diversified portfolio of product has helped in reducing business risk
2. Strong presence in domestic market US market
3. Diverse geographic presence with operations in over 50 countries and robust manufacturing capabilities 
4. Known for Corporate Responsibility with significant investment in sustainable practices especially in Environment, Health and Safety (EHS)

5. 100,000 employees worldwide with customers in over 170 countries

6. Strategic partnership with Linde Hydraulics ltd., Shanghai Aircraft Manufacturing Co. Ltd., Murphy Oil USA Inc. etc. to add more products in its already diversified portfolio

7. Acquisition of companies have strengthened its position

Weaknesses

Here are the weaknesses in the Eaton SWOT Analysis:

1. Legal proceedings and lawsuits that relate to alleged patent infringement, tax audits, contractual allegations etc is a concern

2. Increasing competition, limited margins affects business operations

Opportunities

Following are the Opportunities in Eaton SWOT Analysis:

1. Diversification by acquisition will help in inorganic growth in a consolidated market
2. Emerging market provides opportunity for growth with increasing demand for energy management 
3. Growing global automotive drivetrain market and positive outlook for electrical components could help enhance business opportunities

Threats

The threats in the SWOT Analysis of Eaton are as mentioned:

1. Competition across all business segments can affect margins adversely, with numbers varying across segments
2. Increase in labor costs has affected customer and end-user service price which are affecting its core costs

3. Volatility in raw material costs especially Iron, Steel & Oil are affecting profitability

Eaton Competition

Competitors

Below are the top 3 Eaton competitors:

1. Johnson Controls Inc. 
2. ABB Limited
3. ITT Corporation


The brandguide table above concludes the Eaton SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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