SWOT analysis of Phillips 66 analyses the brand by its strengths, weaknesses, opportunities & threats. In Phillips 66 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Phillips 66 to benchmark its business & performance as compared to the competitors. Phillips 66 is one of the leading brands in the energy & power sector.
The table below lists the Phillips 66 SWOT (Strengths, Weaknesses, Opportunities, Threats), top Phillips 66 competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Phillips 66 Brand Analysis | |
---|---|
Parent Company |
Phillips 66 Company |
Category |
Natural Gas Liquids (NGL) and Petrochemicals |
Sector | |
Tagline/ Slogan |
Proud To Be Here |
USP |
One of the biggest companies in the world |
Phillips 66 STP | |
Segment |
Downstream NGL & Petrochemicals |
Target Group |
End consumers and midstream Natural Gas Liquids companies |
Positioning |
Diversified energy manufacturing and logistics company |
SWOT Analysis of Phillips 66 | |
Phillips 66 Strengths |
Below are the Strengths in the SWOT Analysis of Phillips 66: 1. It is ranked 7 in the Fortune 500 list of 2015 employing over 14000 employees 5. The company owns 15 refineries with net crude oil capacity of 2.2 million barrels per day, 10,000 branded marketing outlets, and 24,000 Kms of pipelines 6. Actively involved in finding new sources of energy 7. The first company to join U.S. climate action plan |
Phillips 66 Weaknesses |
Here are the weaknesses in the Phillips 66 SWOT Analysis: 1. Increasing cost of new exploration and production projects |
Phillips 66 Opportunities |
Following are the Opportunities in Phillips 66 SWOT Analysis: 1. With the decrease in prices, the demand for Oil & Natural gas has increased in the US |
Phillips 66 Threats |
The threats in the SWOT Analysis of Phillips 66 are as mentioned: 1. Energy & Power sector is one of the most competitive business in the world and perhaps the most volatile |
Phillips 66 Competition | |
Phillips 66 Competitors |
Below are the top 3 competitors of Phillips 66: 1. BP Plc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Phillips 66. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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