Phillips 66 SWOT Analysis
Here is a detailed SWOT analysis of Phillips 66 covering strengths, weaknesses, opportunities and threats.
Phillips 66 Strengths
- It is ranked 7 in the Fortune 500 list of 2015 employing over 14000 employees
- Its stations Phillips 66 and 76 are highly recognized brands across the US
- Apart from US it operates in more than 65 countries across the world
- It has one of the best distribution and sales network in the US for NGL and petrochemicals
- The company owns 15 refineries with net crude oil capacity of 2.2 million barrels per day, 10,000 branded marketing outlets, and 24,000 Kms of pipelines
- Actively involved in finding new sources of energy
- The first company to join U.S. climate action plan
Above are the strengths in the SWOT Analysis of Phillips 66. The strengths of Phillips 66 looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Phillips 66 Weaknesses
- Increasing cost of new exploration and production projects
- Increasing volatility of Oil & Gas prices in the world markets affects profitability
- Total revenues have decreased due to decrease in prices of Crude oil
These were the weaknesses in the Phillips 66 SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Phillips 66 Opportunities
- With the decrease in prices, the demand for Oil & Natural gas has increased in the US
- Strategic divestments of non-core assets have helped generate additional revenue for the company
- Disciplined approach taken to invest in new areas for Oil & Gas
Above we covered the opportunities in Phillips 66 SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Phillips 66 Threats
- Energy & Power sector is one of the most competitive business in the world and perhaps the most volatile
- Threat of OPEC and cartelization which can hamper profits
- Investments in Shale gas and Oil sands which could only be operational if oil prices are high
The threats in the SWOT Analysis of Phillips 66 are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Phillips 66 SWOT analysis.
About Phillips 66
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Phillips 66 Overview | |
|---|---|
| Parent Company |
Phillips 66 Company |
| Category |
Natural Gas Liquids (NGL) and Petrochemicals |
| Sector | |
| Tagline/ Slogan |
Proud To Be Here |
| USP |
One of the biggest companies in the world |
| Phillips 66 STP | |
| Segmentation |
Downstream NGL & Petrochemicals |
| Target Market |
End consumers and midstream Natural Gas Liquids companies |
| Positioning |
Diversified energy manufacturing and logistics company |
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