Phillips 66 SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1983

SWOT Analysis of Phillips 66 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Phillips 66

Parent Company

Phillips 66 Company


Natural Gas Liquids (NGL) and Petrochemicals


Energy & Power

Tagline/ Slogan

Proud To Be Here


One of the biggest companies in the world



Downstream NGL & Petrochemicals

Target Group

End consumers and midstream Natural Gas Liquids companies


Diversified energy manufacturing and logistics company

SWOT Analysis


1. It is ranked 7 in the Fortune 500 list of 2015 employing over 14000 employees
2. Its stations Phillips 66 and 76 are highly recognized brands across the US
3. Apart from US it operates in more than 65 countries across the world
4. It has one of the best distribution and sales network in the US for NGL and petrochemicals

5. The company owns 15 refineries with net crude oil capacity of 2.2 million barrels per day, 10,000 branded marketing outlets, and 24,000 Kms of pipelines

6. Actively involved in finding new sources of energy

7. The first company to join U.S. climate action plan


1. Increasing cost of new exploration and production projects
2. Increasing volatility of Oil & Gas prices in the world markets affects profitability
3. Total revenues have decreased due to decrease in prices of Crude oil


1. With the decrease in prices, the demand for Oil & Natural gas has increased in the US
2. Strategic divestments of non-core assets have helped generate additional revenue for the company 
3. Disciplined approach taken to invest in new areas for Oil & Gas


1. Energy & Power sector is one of the most competitive business in the world and perhaps the most volatile
2. Threat of OPEC and cartelization which can hamper profits
3. Investments in Shale gas and Oil sands which could only be operational if oil prices are high



1. BP Plc
2. Chevron Corporation
3. Exxon Mobil Corporation

The table above concludes the Phillips 66 SWOT analysis along with its marketing and brand parameters.


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