Published in Energy & Power category by MBA Skool Team
Phillips 66 is one of the leading brands in the energy & power sector. Phillips 66 SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Phillips 66:
It is ranked 7 in the Fortune 500 list of 2015 employing over 14000 employees
Its stations Phillips 66 and 76 are highly recognized brands across the US
Apart from US it operates in more than 65 countries across the world
It has one of the best distribution and sales network in the US for NGL and petrochemicals
The company owns 15 refineries with net crude oil capacity of 2.2 million barrels per day, 10,000 branded marketing outlets, and 24,000 Kms of pipelines
Actively involved in finding new sources of energy
The first company to join U.S. climate action plan
Above are the strengths in the SWOT Analysis of Phillips 66. The strengths of Phillips 66 looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Phillips 66 Weaknesses
Increasing cost of new exploration and production projects
Increasing volatility of Oil & Gas prices in the world markets affects profitability
Total revenues have decreased due to decrease in prices of Crude oil
These were the weaknesses in the Phillips 66 SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Phillips 66 Opportunities
With the decrease in prices, the demand for Oil & Natural gas has increased in the US
Strategic divestments of non-core assets have helped generate additional revenue for the company
Disciplined approach taken to invest in new areas for Oil & Gas
Above we covered the opportunities in Phillips 66 SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Phillips 66 Threats
Energy & Power sector is one of the most competitive business in the world and perhaps the most volatile
Threat of OPEC and cartelization which can hamper profits
Investments in Shale gas and Oil sands which could only be operational if oil prices are high
The threats in the SWOT Analysis of Phillips 66 are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Phillips 66 SWOT analysis.
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About Phillips 66
The table below gives the brand overview along with its target market, segmentation, positioning & USP
End consumers and midstream Natural Gas Liquids companies
Diversified energy manufacturing and logistics company
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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