Phillips 66 SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Phillips 66 analyses the brand by its strengths, weaknesses, opportunities & threats. In Phillips 66 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Phillips 66 to benchmark its business & performance as compared to the competitors. Phillips 66 is one of the leading brands in the energy & power sector.

The table below lists the Phillips 66 SWOT (Strengths, Weaknesses, Opportunities, Threats), top Phillips 66 competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Phillips 66 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Phillips 66 Brand Analysis
Parent Company

Phillips 66 Company
Category

Natural Gas Liquids (NGL) and Petrochemicals
Sector

Energy & Power
Tagline/ Slogan

Proud To Be Here
USP

One of the biggest companies in the world
Phillips 66 STP
Segment

Downstream NGL & Petrochemicals
Target Group

End consumers and midstream Natural Gas Liquids companies
Positioning

Diversified energy manufacturing and logistics company
SWOT Analysis of Phillips 66
Phillips 66 Strengths

Below are the Strengths in the SWOT Analysis of Phillips 66:

1. It is ranked 7 in the Fortune 500 list of 2015 employing over 14000 employees
2. Its stations Phillips 66 and 76 are highly recognized brands across the US
3. Apart from US it operates in more than 65 countries across the world
4. It has one of the best distribution and sales network in the US for NGL and petrochemicals

5. The company owns 15 refineries with net crude oil capacity of 2.2 million barrels per day, 10,000 branded marketing outlets, and 24,000 Kms of pipelines

6. Actively involved in finding new sources of energy

7. The first company to join U.S. climate action plan
Phillips 66 Weaknesses

Here are the weaknesses in the Phillips 66 SWOT Analysis:

1. Increasing cost of new exploration and production projects
2. Increasing volatility of Oil & Gas prices in the world markets affects profitability
3. Total revenues have decreased due to decrease in prices of Crude oil
Phillips 66 Opportunities

Following are the Opportunities in Phillips 66 SWOT Analysis:

1. With the decrease in prices, the demand for Oil & Natural gas has increased in the US
2. Strategic divestments of non-core assets have helped generate additional revenue for the company 
3. Disciplined approach taken to invest in new areas for Oil & Gas
Phillips 66 Threats

The threats in the SWOT Analysis of Phillips 66 are as mentioned:

1. Energy & Power sector is one of the most competitive business in the world and perhaps the most volatile
2. Threat of OPEC and cartelization which can hamper profits
3. Investments in Shale gas and Oil sands which could only be operational if oil prices are high
Phillips 66 Competition
Phillips 66 Competitors

Below are the top 3 competitors of Phillips 66:

1. BP Plc
2. Chevron Corporation
3. Exxon Mobil Corporation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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