Tenaris SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 2785

SWOT Analysis of Tenaris with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil Services and Equipment


Energy & Power

Tagline/ Slogan

Solving Challenges


Leading supplier of seamless pipe product to oil and gas companies

Tenaris STP


Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in stocking and distributing Oil and gas


Premium provider of seamless and welded pipe products

Tenaris SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tenaris :

1. It is one of the world leaders in Oil Country Tubular good market
2. Healthy Financial Structure to carry our mergers and acquisitions
3. Manufacturing facilities and service centers in more than 20 countries
4.Strong relationship with international oil and gas companies
5. Over 25,000 employees form the backbone of the company


1. Decreasing margins attributed to increase in cost of raw materials
2. Presence of international big players means limited market share gorwth


1.Revision of US anti dumping duties, thereby protecting company from cheap imported products from the competitors

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.


1.Low cost Chinese Imports in US

2.High Competition from existing companies globally
3. Govt regulations and fluctuating global economies

Tenaris Competition


Below are the 3 main Tenaris competitors :

1 Sumitomo Metals
2. Northwest Pipe  Co.

3. Evraz Inc

4. Arcellor Mittal


The brandguide table above concludes the Tenaris SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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