Tenaris SWOT Analysis, Competitors & USP

SWOT analysis of Tenaris analyses the brand by its strengths, weaknesses, opportunities & threats. In Tenaris SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tenaris to benchmark its business & performance as compared to the competitors. Tenaris is one of the leading brands in the energy & power sector.

The article below lists the Tenaris SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tenaris SWOT Analysis:

SWOT Analysis of Tenaris

For Tenaris, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tenaris Strengths

The strengths of Tenaris looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tenaris :

1. It is one of the world leaders in Oil Country Tubular good market
2. Healthy Financial Structure to carry our mergers and acquisitions
3. Manufacturing facilities and service centers in more than 20 countries
4.Strong relationship with international oil and gas companies
5. Over 25,000 employees form the backbone of the company

Tenaris Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tenaris SWOT Analysis:

1. Decreasing margins attributed to increase in cost of raw materials
2. Presence of international big players means limited market share gorwth

Tenaris Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tenaris SWOT Analysis:

1.Revision of US anti dumping duties, thereby protecting company from cheap imported products from the competitors

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Tenaris Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tenaris are as mentioned:

1.Low cost Chinese Imports in US

2.High Competition from existing companies globally
3. Govt regulations and fluctuating global economies

Tenaris Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tenaris:

1 Sumitomo Metals
2. Northwest Pipe  Co.

3. Evraz Inc

4. Arcellor Mittal

Hence this concludes the Tenaris SWOT analysis.

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About Tenaris

Tenaris
Parent Company	Techint
Category	Oil Services and Equipment
Sector	Energy & Power
Tagline/ Slogan	Solving Challenges
USP	Leading supplier of seamless pipe product to oil and gas companies
Tenaris STP
Segmentation	Corporates, countries looking to fulfill energy services needs
Target Market	Companies involved in stocking and distributing Oil and gas
Positioning	Premium provider of seamless and welded pipe products

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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