Tenaris SWOT Analysis, USP & Competitors

Posted in Energy & Power, Total Reads: 2480
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SWOT Analysis of Tenaris with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tenaris

Parent Company

Techint

Category

Oil Services and Equipment

Sector

Energy & Power

Tagline/ Slogan

Solving Challenges

USP

Leading supplier of seamless pipe product to oil and gas companies

Tenaris STP

Segment

Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in stocking and distributing Oil and gas

Positioning

Premium provider of seamless and welded pipe products

Tenaris SWOT Analysis

Strengths

1. It is one of the world leaders in Oil Country Tubular good market
2. Healthy Financial Structure to carry our mergers and acquisitions
3. Manufacturing facilities and service centers in more than 20 countries
4.Strong relationship with international oil and gas companies
5. Over 25,000 employees form the backbone of the company

Weaknesses

1. Decreasing margins attributed to increase in cost of raw materials
2. Presence of international big players means limited market share gorwth

Opportunities

1.Revision of US anti dumping duties, thereby protecting company from cheap imported products from the competitors

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.

Threats

1.Low cost Chinese Imports in US

2.High Competition from existing companies globally
3. Govt regulations and fluctuating global economies

Tenaris Competition

Competitors

1 Sumitomo Metals
2. Northwest Pipe  Co.

3. Evraz Inc

4. Arcellor Mittal

 

The brandguide table above concludes the Tenaris SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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