Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Technip analyses the brand by its strengths, weaknesses, opportunities & threats. In Technip SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Technip to benchmark its business & performance as compared to the competitors. Technip is one of the leading brands in the energy & power sector.
The article below lists the Technip SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Technip SWOT Analysis:
For Technip, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Technip looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Technip :
1. Worldwide presence in 48 countries and 30,000+ employees 2. State of art industrial assets 3. Good presence in all three business segments namely:- Subsea, Offshore and Onshore
4. Excelling commitment to sustainable development with lot of CSR activity 5. A fleet of approx 30 vessels in operation
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Technip SWOT Analysis:
1. Out of the three division onshore division has shown under performance
2. Stiff competition from international players and strong govt policies means restricted operations
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Technip SWOT Analysis:
1.Developments in the middle east
2.More oil well discoveries
3. Growing demand for energy worldwide
4.Series of acquisition by the company
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Technip are as mentioned:
1.High Competition from existing oil services companies globally
2.Economic instability and fluctuations worldwide
3. Issues caused by volatility in costs of input
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Technip:
Leader in project management with state of art industrial assets
Corporates, countries looking to fulfill energy services needs
Companies involved in petroleum and natural gas exploration
Company that provides superior operation performance with greater differentiation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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