Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of WorleyParsons analyses the brand by its strengths, weaknesses, opportunities & threats. In WorleyParsons SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like WorleyParsons to benchmark its business & performance as compared to the competitors. WorleyParsons is one of the leading brands in the energy & power sector.
The article below lists the WorleyParsons SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the WorleyParsons SWOT Analysis:
For WorleyParsons, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of WorleyParsons looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of WorleyParsons :
1.Services for entire life cycle from finding an opportunity to making that operational
2. Services offered in a number of fields namely power and infrastructure, hydrocarbons, minerals and metals 3. Solid balance sheet and strong cash flows 4. Services & products offered for petroleum and natural gas
5. Work environment in company is rated excellent with the company winning awards in various magazines
6. Good brand name 7. Over 35,000+ employees form the backbone of the company
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the WorleyParsons SWOT Analysis:
1.Increasing costs of input
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in WorleyParsons SWOT Analysis:
1.Growth in emerging region like Asia,middle east, latin America and Africa
2.Increasing natural gas market globally
3.More oil well discoveries
4. Infrastructure growth means more automobiles and construction equipment which require more fuel.
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of WorleyParsons are as mentioned:
1.Adoption of alternative fuel by people
2.Huge sulphur emissions
3.Environmental hazards cause a backlash
4.Economic instability and fluctuations worldwide
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of WorleyParsons:
One of the largest provider of services to energy sector in Australia
Corporates, countries looking to fulfill energy services needs
Companies involved in petroleum and natural gas exploration
Positioned as a company that provides complete solution from start to end
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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