WorleyParsons SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2574

SWOT Analysis of WorleyParsons with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Oil Services and Equipment



Tagline/ Slogan

Select Deliver Improve; Resources and energy


One of the largest provider of services to energy sector in Australia



Corporates, countries looking to fulfill energy services needs

Target Group

Companies involved in petroleum and natural gas exploration


Positioned as a company that provides complete solution from start to end

SWOT Analysis


1.Services for entire life cycle from finding an opportunity to making that operational

2. Services offered in a number of fields namely power and infrastructure, hydrocarbons, minerals and metals
3. Solid balance sheet and strong cash flows
4. Services & products offered for petroleum and natural gas

5. Work environment in company is rated excellent with the company winning awards in various magazines

6. Good brand name
7. Over 35,000+ employees form the backbone of the company


1.Increasing costs of input


1.Growth in emerging region like Asia,middle east, latin America and Africa

2.Increasing natural gas market globally

3.More oil well discoveries

4. Infrastructure growth means more automobiles and construction equipment which require more fuel.


1.Adoption of alternative fuel by people

2.Huge sulphur emissions

3.Environmental hazards cause a backlash

4.Economic instability and fluctuations worldwide



1. Aker Solutions
2. FMC Technologies Inc
3. JGC Corp

4. Shaw Group Inc


The table above concludes the WorleyParsons SWOT analysis along with its marketing and brand parameters.


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