Hindustan Petroleum SWOT Analysis, Competitors & USP
SWOT analysis of Hindustan Petroleum analyses the brand by its strengths, weaknesses, opportunities & threats. In Hindustan Petroleum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hindustan Petroleum to benchmark its business & performance as compared to the competitors. Hindustan Petroleum is one of the leading brands in the energy & power sector.
The table below lists the Hindustan Petroleum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hindustan Petroleum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Hindustan Petroleum (HPCL) | |
| Parent Company | HPCL |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Full of Energy |
| USP |
HPCL has got a strong marketing structure among other PSUs |
| Hindustan Petroleum STP | |
| Segment |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
HPCL is working for fulfilling the energy needs of India |
| SWOT Analysis of Hindustan Petroleum | |
| Hindustan Petroleum Strengths |
Below are the Strengths in the SWOT Analysis of Hindustan Petroleum: 1. HPCL is one of India's major oil and gas company 6. More than 11,000+ people are employed with HPCL 7. HPCL has refineries in Mumbai, Vishakapatnam, Mangalore, Bhatinda and Rajasthan 8. Strong backing of the Indian government gives it financial stability |
| Hindustan Petroleum Weaknesses |
Here are the weaknesses in the Hindustan Petroleum SWOT Analysis: 1. Intense competition from other PSU's and international oil companies means limited market share 2. Government intervention often disrupts operations efficiency |
| Hindustan Petroleum Opportunities |
Following are the Opportunities in Hindustan Petroleum SWOT Analysis: 1. HPCL can tap the increasing fuel/oil prices and increase margins 4. Acquisition and tei-ups to strengthen its market position |
| Hindustan Petroleum Threats |
The threats in the SWOT Analysis of Hindustan Petroleum are as mentioned: 1. Government regulations can affect HPCL's performance 3. Fluctuating market and crude prices can reduce profitability for HPCL |
| Hindustan Petroleum Competition | |
| Hindustan Petroleum Competitors |
Below are the top 4 competitors of Hindustan Petroleum: 2. IOCL 3. ONGC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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