Hindustan Petroleum SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 10639

SWOT Analysis of Hindustan Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hindustan Petroleum (HPCL)


Oil & Gas



Tagline/ Slogan

Full of Energy


HPCL has got a strong marketing structure among other PSUs



Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


HPCL is working for fulfilling the energy needs of India

HPCL SWOT Analysis


1. HPCL is one of India's major oil and gas company
2. Hindustan Petroleum operates largest Lube refiniery in India
3. Large product portfolio including oil, natural gas, lubricants etc
4. HPCL owns and operates the largest Lube Refinery in India producing Lube Base Oils of international standards
5. Produces over 300+ grades of Lubes, Specialities and Greases

6. More than 11,000+ people are employed with HPCL

7. HPCL has refineries in Mumbai, Vishakapatnam, Mangalore, Bhatinda and Rajasthan

8. Strong backing of the Indian government gives it financial stability


1. Intense competition from other PSU's and international oil companies means limited market share

2. Government intervention often disrupts operations efficiency


1. HPCL can tap the increasing fuel/oil prices and increase margins 
2. Increasing demand for natural gas in transport and industries 
3. HPCL can focus on partnerships and international growth to expand export market

4. Acquisition and tei-ups to strengthen its market position


1. Government regulations can affect HPCL's performance
2. High Competition from other players

3. Fluctuating market and crude prices can reduce profitability for HPCL



1. Bharat Petroleum



4. Reliance Industries Limited

The brandguide table above concludes the Hindustan Petroleum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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