SWOT analysis of Hindustan Petroleum analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hindustan Petroleum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hindustan Petroleum to benchmark its business & performance as compared to the competitors and industry. Hindustan Petroleum is one of the leading brands in the energy & power sector. The table below also lists the top Hindustan Petroleum competitors and elaborates Hindustan Petroleum market segmentation, target group, positioning & Unique Selling Proposition (USP).
|
Hindustan Petroleum (HPCL) | |
| Parent Company | HPCL |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Full of Energy |
| USP |
HPCL has got a strong marketing structure among other PSUs |
| Hindustan Petroleum STP | |
| Segment |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
HPCL is working for fulfilling the energy needs of India |
| Hindustan Petroleum SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hindustan Petroleum. Strengths are: 1. HPCL is one of India's major oil and gas company 6. More than 11,000+ people are employed with HPCL 7. HPCL has refineries in Mumbai, Vishakapatnam, Mangalore, Bhatinda and Rajasthan 8. Strong backing of the Indian government gives it financial stability |
| Weaknesses |
Here are the weaknesses in the Hindustan Petroleum SWOT Analysis: 1. Intense competition from other PSU's and international oil companies means limited market share 2. Government intervention often disrupts operations efficiency |
| Opportunities |
Following are the Opportunities in Hindustan Petroleum SWOT Analysis: 1. HPCL can tap the increasing fuel/oil prices and increase margins 4. Acquisition and tei-ups to strengthen its market position |
| Threats |
The threats in the SWOT Analysis of Hindustan Petroleum are as mentioned: 1. Government regulations can affect HPCL's performance 3. Fluctuating market and crude prices can reduce profitability for HPCL |
| Hindustan Petroleum Competition | |
| Competitors |
Below are the top 4 Hindustan Petroleum competitors: 2. IOCL 3. ONGC |
The brandguide table above concludes the Hindustan Petroleum SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hindustan Petroleum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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