SWOT Analysis of Hindustan Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Hindustan Petroleum (HPCL) | |
|
Category |
Oil & Gas |
|
Sector |
Energy |
|
Tagline/ Slogan |
Full of Energy |
|
USP |
HPCL has got a strong marketing structure among other PSUs |
|
HPCL STP | |
|
Segment |
Corporates, countries, individuals looking to fulfill energy needs |
|
Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
|
Positioning |
HPCL is working for fulfilling the energy needs of India |
|
HPCL SWOT Analysis | |
|
Strengths |
1. HPCL is one of India's major oil and gas company 6. More than 11,000+ people are employed with HPCL 7. HPCL has refineries in Mumbai, Vishakapatnam, Mangalore, Bhatinda and Rajasthan 8. Strong backing of the Indian government gives it financial stability |
|
Weaknesses |
1. Intense competition from other PSU's and international oil companies means limited market share 2. Government intervention often disrupts operations efficiency |
|
Opportunities |
1. HPCL can tap the increasing fuel/oil prices and increase margins 4. Acquisition and tei-ups to strengthen its market position |
|
Threats |
1. Government regulations can affect HPCL's performance 3. Fluctuating market and crude prices can reduce profitability for HPCL |
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Competition | |
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Competitors |
2. IOCL 3. ONGC |
The brandguide table above concludes the Hindustan Petroleum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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