Published in Energy & Power category by MBA Skool Team
Bharat Petroleum is one of the leading brands in the energy & power sector. Bharat Petroleum SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bharat Petroleum:
BPCL is one of India's largest state owned oil and gas company
Bharat Petroleum has a strong brand presence along with Bharatgas, Mak lubricants etc
Strong expertise in refining and retailing of petroleum
More than 13000+ people are employed with BPCL
Being a government company, strong backing in terms of finance and operations
Good advertising and branding of the company through marketing campaigns
More investments in upstream and downstream activities to boost the business of BPCL
Bharatgas from BPCL provides LPG cylinders for millions of Indian households
Above are the strengths in the SWOT Analysis of Bharat Petroleum. The strengths of Bharat Petroleum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bharat Petroleum Weaknesses
Being a government company, there are operational delays due to red tapism
Intense competition means limited market share growth for BPCL
These were the weaknesses in the Bharat Petroleum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses
BPCL is there for providing energy to the people of India
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