Bharat Petroleum SWOT Analysis, Competitors & USP
SWOT analysis of Bharat Petroleum analyses the brand by its strengths, weaknesses, opportunities & threats. In Bharat Petroleum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bharat Petroleum to benchmark its business & performance as compared to the competitors. Bharat Petroleum is one of the leading brands in the energy & power sector.
The table below lists the Bharat Petroleum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bharat Petroleum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Bharat Petroleum (BPCL) | |
| Parent Company | BPCL |
|---|---|
| Category |
Oil & Gas |
| Sector | |
| Tagline/ Slogan |
Energising Lives; Pure for Sure |
| USP |
BPCL is one of India's most trusted oil brands |
| Bharat Petroleum STP | |
| Segment |
Corporates, countries, individuals looking to fulfill energy needs |
| Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
| Positioning |
BPCL is there for providing energy to the people of India |
| SWOT Analysis of Bharat Petroleum | |
| Bharat Petroleum Strengths |
Below are the Strengths in the SWOT Analysis of Bharat Petroleum: 1. BPCL is one of India's largest state owned oil and gas company 4. More than 13000+ people are employed with BPCL 5. Being a government company, strong backing in terms of finance and operations 6. Good advertising and branding of the company through marketing campaigns 7. More investments in upstream and downstream activities to boost the business of BPCL 8. Bharatgas from BPCL provides LPG cylinders for millions of Indian households |
| Bharat Petroleum Weaknesses |
Here are the weaknesses in the Bharat Petroleum SWOT Analysis: 1. Being a government company, there are operational delays due to red tapism 2. Intense competition means limited market share growth for BPCL |
| Bharat Petroleum Opportunities |
Following are the Opportunities in Bharat Petroleum SWOT Analysis: 1. Increasing fuel/oil prices means higher margins for BPCL and other companies |
| Bharat Petroleum Threats |
The threats in the SWOT Analysis of Bharat Petroleum are as mentioned: 1. Government regulations and restrictions can affect business 3. Strict environmental laws can affect business operations |
| Bharat Petroleum Competition | |
| Bharat Petroleum Competitors |
Below are the top 4 competitors of Bharat Petroleum: 1. IOCL 3. ONGC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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