Bharat Petroleum SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Bharat Petroleum analyses the brand by its strengths, weaknesses, opportunities & threats. In Bharat Petroleum SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bharat Petroleum to benchmark its business & performance as compared to the competitors. Bharat Petroleum is one of the leading brands in the energy & power sector.

The table below lists the Bharat Petroleum SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bharat Petroleum competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bharat Petroleum SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Bharat Petroleum (BPCL)

Parent CompanyBPCL

Oil & Gas


Energy & Power

Tagline/ Slogan

Energising Lives; Pure for Sure


BPCL is one of India's most trusted oil brands

Bharat Petroleum STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


BPCL is there for providing energy to the people of India

SWOT Analysis of Bharat Petroleum
Bharat Petroleum Strengths

Below are the Strengths in the SWOT Analysis of Bharat Petroleum:

1. BPCL is one of India's largest state owned oil and gas company
2. Bharat Petroleum has a strong brand presence along with Bharatgas, Mak lubricants etc
3. Strong expertise in refining and retailing of petroleum

4. More than 13000+ people are employed with BPCL

5. Being a government company, strong backing in terms of finance and operations

6. Good advertising and branding of the company through marketing campaigns

7. More investments in upstream and downstream activities to boost the business of BPCL

8. Bharatgas from BPCL provides LPG cylinders for millions of Indian households

Bharat Petroleum Weaknesses

Here are the weaknesses in the Bharat Petroleum SWOT Analysis:

1. Being a government company, there are operational delays due to red tapism

2. Intense competition means limited market share growth for BPCL

Bharat Petroleum Opportunities

Following are the Opportunities in Bharat Petroleum SWOT Analysis:

1. Increasing fuel/oil prices means higher margins for BPCL and other companies
2. Increasing natural gas market for industries is a huge opportunity
3. More oil well discoveries across the world
4. Expand export market and tie-up with international companies can increase business for BPCL

Bharat Petroleum Threats

The threats in the SWOT Analysis of Bharat Petroleum are as mentioned:

1. Government regulations and restrictions can affect business
2. High Competition means reduction in BPCL's market share

3. Strict environmental laws can affect business operations

Bharat Petroleum Competition
Bharat Petroleum Competitors

Below are the top 4 competitors of Bharat Petroleum:


2. Hindustan Petroleum


4. Reliance Industries Limited

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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