Bharat Petroleum SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 12236

SWOT analysis of Bharat Petroleum analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bharat Petroleum is one of the leading brands in the energy & power sector. The table below also lists the top Bharat Petroleum competitors and elaborates Bharat Petroleum segmentation, targeting, positioning & USP.

Bharat Petroleum SWOT, Competitors, Marketing STP & Brand analysis Table

Bharat Petroleum (BPCL)

Parent CompanyBPCL

Oil & Gas


Energy & Power

Tagline/ Slogan

Energising Lives; Pure for Sure


BPCL is one of India's most trusted oil brands

Bharat Petroleum STP

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses


BPCL is there for providing energy to the people of India

Bharat Petroleum SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bharat Petroleum. Strengths are:

1. BPCL is one of India's largest state owned oil and gas company
2. Bharat Petroleum has a strong brand presence along with Bharatgas, Mak lubricants etc
3. Strong expertise in refining and retailing of petroleum

4. More than 13000+ people are employed with BPCL

5. Being a government company, strong backing in terms of finance and operations

6. Good advertising and branding of the company through marketing campaigns

7. More investments in upstream and downstream activities to boost the business of BPCL

8. Bharatgas from BPCL provides LPG cylinders for millions of Indian households


Here are the weaknesses in the Bharat Petroleum SWOT Analysis:

1. Being a government company, there are operational delays due to red tapism

2. Intense competition means limited market share growth for BPCL


Following are the Opportunities in Bharat Petroleum SWOT Analysis:

1. Increasing fuel/oil prices means higher margins for BPCL and other companies
2. Increasing natural gas market for industries is a huge opportunity
3. More oil well discoveries across the world
4. Expand export market and tie-up with international companies can increase business for BPCL


The threats in the SWOT Analysis of Bharat Petroleum are as mentioned:

1. Government regulations and restrictions can affect business
2. High Competition means reduction in BPCL's market share

3. Strict environmental laws can affect business operations

Bharat Petroleum Competition

Below are the top 4 Bharat Petroleum competitors:


2. Hindustan Petroleum


4. Reliance Industries Limited

The brandguide table above concludes the Bharat Petroleum SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bharat Petroleum. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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