SWOT Analysis of Apache Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Brand Name |
Apache Corporation |
Category |
Oil & Gas |
Sector |
Energy |
Tagline/ Slogan |
Exploring whats possible; Sense of Urgency |
USP |
American independent oil and gas corporation |
STP | |
Segment |
Corporates, countries, individuals looking to fulfill energy needs |
Target Group |
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses |
Positioning |
To be the best in exploration of oil and gas |
SWOT | |
Strengths |
1.Large Operations |
Weaknesses |
1.Cost of environmental hazards |
Opportunities |
1.Increasing fuel prices so more earning potential |
Threats |
1.Government regulations |
Competition | |
Competitors |
The brandguide table above concludes the Apache Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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