Apache Corporation SWOT Analysis, Competitors & USP

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SWOT Analysis of Apache Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Apache Corporation

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Exploring whats possible; Sense of Urgency

USP

American independent oil and gas corporation

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

To be the best in exploration of oil and gas

SWOT

Strengths

1.Large Operations 
2.Strong presence in USA
3.Strong presence is Europe
4.Discovery of eight new oil wells in Egypt
5.Many Subsidiaries

Weaknesses

1.Cost of environmental hazards 
2.No Presence in Asia
3.Rising Costs

Opportunities

1.Increasing fuel prices so more earning potential
2.Increasing natural gas market 
3.More oil well discoveries 
4.Discovering alternate energy

Threats

1.Government regulations 
2.Large number of players to compete with 
3.Natural disasters
4.Oil Spill Threats

Competition

Competitors

1.Anadarko Petroleum Corporation
2.Conoco Phillips

The brandguide table above concludes the Apache Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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