Torrent Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Torrent Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Torrent Power

Parent Company

Torrent Group

Category

Power

Sector

Energy

Tagline/ Slogan

Transforming Life

USP

An experienced group in Financing projects

STP

Segment

Retail and commercial customers looking for power

Target Group

Industries, residential complexes, commercial complexes

Positioning

Efficient and Reliable

SWOT Analysis

Strengths

1. Successful in Private distribution franchisee business
2. Very low debt to equity ratio thus minimizing exposure to risk

3.High efficiency of generation and also of transmission and distribution(T&D)

4. Integrated across the value chain – Generation, Transmission and Distribution

5. Good presence in Maharashtra, Gujarat and UP

Weaknesses

1.Presence restricted to few states

2.Unlike major players, Torrent Power does not possess sources of coal or oil and hence incapable of doing Backward Integration.

Opportunities

1. Huge scope in the private power sector and scope to enter new markets in India
2. Scope to expand its franchisee business

3. Scope to enter the T&D business in other states

Threats

1.Cannot compete with bigger players due to absence of economies of scale

2.May face opposition from local State Electric Boards

3.Delays in transportation of imported gas and also delay in the KG-D6 basin gas project may have a negative impact – may create shortages

Competition

Competitors

1.Reliance Power
2.Adani Power
3.NTPC

4.Tata Power 


The table above concludes the Torrent Power SWOT analysis along with its marketing and brand parameters.

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