Reliance Power SWOT Analysis

Reliance Power SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Reliance Power, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Reliance Power is one of the leading brands in the energy & power sector. The article below lists the Reliance Power SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Reliance Power Strengths

The strengths of Reliance Power looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Reliance Power :

1. Huge Capacity generation in pipeline

2. Projects are spread across most parts of the country

3. Advanced technology to reduce emissions has led to acquiring of Carbon Credits for 3 of its Ultra Mega Power Projects (UMPP)

4. Strong backing of the Reliance group makes it a force

5. It has services like electricity generation, distribution, natural gas exploration, distribution etc

Reliance Power Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Reliance Power SWOT Analysis:

1. Incomplete projects lead to rise in costs which include interest costs

2. Income obtained currently is Other income which is due to sale of assets and not due to Operations. Increasing Other Income leads to decline of the share holder trust and decrease in share price

Reliance Power Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Reliance Power SWOT Analysis:

1.Setting up huge power plants in Jharkhand and Orissa which have huge reserves of coal
2.Huge scope in power sector once the projects become operational
3.Investing in Non-conventional energy projects

4. International tie-ups and collaborations

Reliance Power Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Reliance Power are as mentioned:

1. Fluctuating International prices of coal and oil.
2. Changes in International policies regarding import of coal and oil.
3. Government policies and regulations affects operations

Hence this concludes the Reliance Power SWOT analysis.

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About Reliance Power

Reliance Power Overview
Parent Company	Anil Dhirubhai Ambani Group (ADAG)
Category	Power
Sector	Energy & Power
Tagline/ Slogan	Power on. India on; Changing Lives brightening futures
USP	The largest power generation portfolio under development in the private sector in India.
Reliance Power STP
Segmentation	Rural areas, Industrial hubs, Urban areas
Target Market	Agricultural farmers, Industries, commercial complexes
Positioning	Having large power generation capability

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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