Reliance Power SWOT Analysis
Reliance Power is one of the leading brands in the energy & power sector. Reliance Power SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reliance Power:
Quick Glance:
Reliance Power Strengths
- Huge Capacity generation in pipeline
- Projects are spread across most parts of the country
- Advanced technology to reduce emissions has led to acquiring of Carbon Credits for 3 of its Ultra Mega Power Projects (UMPP)
- Strong backing of the Reliance group makes it a force
- It has services like electricity generation, distribution, natural gas exploration, distribution etc
Above are the strengths in the SWOT Analysis of Reliance Power. The strengths of Reliance Power looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reliance Power Weaknesses
- Incomplete projects lead to rise in costs which include interest costs
- Income obtained currently is Other income which is due to sale of assets and not due to Operations. Increasing Other Income leads to decline of the share holder trust and decrease in share price
These were the weaknesses in the Reliance Power SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Reliance Power Opportunities
- Setting up huge power plants in Jharkhand and Orissa which have huge reserves of coal
- Huge scope in power sector once the projects become operational
- Investing in Non-conventional energy projects
- International tie-ups and collaborations
Above we covered the opportunities in Reliance Power SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reliance Power Threats
- Fluctuating International prices of coal and oil.
- Changes in International policies regarding import of coal and oil.
- Government policies and regulations affects operations
The threats in the SWOT Analysis of Reliance Power are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Reliance Power SWOT analysis.
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About Reliance Power
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reliance Power Overview | |
|---|---|
| Parent Company |
Anil Dhirubhai Ambani Group (ADAG) |
| Category |
Power |
| Sector | |
| Tagline/ Slogan |
Power on. India on; Changing Lives brightening futures |
| USP |
The largest power generation portfolio under development in the private sector in India. |
| Reliance Power STP | |
| Segmentation |
Rural areas, Industrial hubs, Urban areas |
| Target Market |
Agricultural farmers, Industries, commercial complexes |
| Positioning |
Having large power generation capability |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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