Reliance Power SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Reliance Power analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Power to benchmark its business & performance as compared to the competitors and industry. As of 2020, Reliance Power is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Power competitors and includes Reliance Power target market, segmentation, positioning & Unique Selling Proposition (USP).

Reliance Power SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reliance Power Brand Analysis
Parent Company

Anil Dhirubhai Ambani Group (ADAG)

Category

Power

Sector

Energy & Power

Tagline/ Slogan

Power on. India on; Changing Lives brightening futures

USP

The largest power generation portfolio under development in the private sector in India.

Reliance Power STP
Reliance Power Segmentation

Rural areas, Industrial hubs, Urban areas

Reliance Power Target Market

Agricultural farmers, Industries, commercial complexes

Reliance Power Positioning

Having large power generation capability

Reliance Power SWOT Analysis
Reliance Power Strengths

Below are the Strengths in the SWOT Analysis of Reliance Power:

1. Huge Capacity generation in pipeline

2. Projects are spread across most parts of the country

3. Advanced technology to reduce emissions has led to acquiring of Carbon Credits for 3 of its Ultra Mega Power Projects (UMPP)

4. Strong backing of the Reliance group makes it a force

5. It has services like electricity generation, distribution, natural gas exploration, distribution etc

Reliance Power Weaknesses

Here are the weaknesses in the Reliance Power SWOT Analysis:

1. Incomplete projects lead to rise in costs which include interest costs

2. Income obtained currently is Other income which is due to sale of assets and not due to Operations. Increasing Other Income leads to decline of the share holder trust and decrease in share price

Reliance Power Opportunities

Following are the Opportunities in Reliance Power SWOT Analysis:

1.Setting up huge power plants in Jharkhand and Orissa which have huge reserves of coal
2.Huge scope in power sector once the projects become operational
3.Investing in Non-conventional energy projects

4. International tie-ups and collaborations

Reliance Power Threats

The threats in the SWOT Analysis of Reliance Power are as mentioned:

1. Fluctuating International prices of coal and oil.
2. Changes in International policies regarding import of coal and oil.
3. Government policies and regulations affects operations

Reliance Power Competition
Competitors

Below are the top 3 Reliance Power competitors:

1.Tata Power
2.Adani Power
3.NTPC


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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