Reliance Power SWOT Analysis, USP & Competitors

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SWOT Analysis of Reliance Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reliance Power

Parent Company

Anil Dhirubhai Ambani Group (ADAG)





Tagline/ Slogan

Power on. India on; Changing Lives brightening futures


The largest power generation portfolio under development in the private sector in India.



Rural areas, Industrial hubs, Urban areas

Target Group

Agricultural farmers, Industries, commercial complexes


Having large power generation capability

SWOT Analysis


1. Huge Capacity generation in pipeline

2. Projects are spread across most parts of the country

3. Advanced technology to reduce emissions has led to acquiring of Carbon Credits for 3 of its Ultra Mega Power Projects (UMPP)

4. Strong backing of the Reliance group makes it a force

5. It has services like electricity generation, distribution, natural gas exploration, distribution etc


1. Incomplete projects lead to rise in costs which include interest costs

2. Income obtained currently is Other income which is due to sale of assets and not due to Operations. Increasing Other Income leads to decline of the share holder trust and decrease in share price


1.Setting up huge power plants in Jharkhand and Orissa which have huge reserves of coal
2.Huge scope in power sector once the projects become operational
3.Investing in Non-conventional energy projects

4. International tie-ups and collaborations


1. Fluctuating International prices of coal and oil.
2. Changes in International policies regarding import of coal and oil.
3. Government policies and regulations affects operations



1.Tata Power
2.Adani Power

The table above concludes the Reliance Power SWOT analysis along with its marketing and brand parameters.


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