Reliance Power SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Anil Dhirubhai Ambani Group (ADAG)

Power

Energy & Power

Power on. India on; Changing Lives brightening futures

The largest power generation portfolio under development in the private sector in India.

Rural areas, Industrial hubs, Urban areas

Agricultural farmers, Industries, commercial complexes

Having large power generation capability

Below are the Strengths in the SWOT Analysis of Reliance Power:

1. Huge Capacity generation in pipeline

2. Projects are spread across most parts of the country

3. Advanced technology to reduce emissions has led to acquiring of Carbon Credits for 3 of its Ultra Mega Power Projects (UMPP)

4. Strong backing of the Reliance group makes it a force

5. It has services like electricity generation, distribution, natural gas exploration, distribution etc

Here are the weaknesses in the Reliance Power SWOT Analysis:

1. Incomplete projects lead to rise in costs which include interest costs

2. Income obtained currently is Other income which is due to sale of assets and not due to Operations. Increasing Other Income leads to decline of the share holder trust and decrease in share price

Following are the Opportunities in Reliance Power SWOT Analysis:

1.Setting up huge power plants in Jharkhand and Orissa which have huge reserves of coal
2.Huge scope in power sector once the projects become operational
3.Investing in Non-conventional energy projects

4. International tie-ups and collaborations

The threats in the SWOT Analysis of Reliance Power are as mentioned:

1. Fluctuating International prices of coal and oil.
2. Changes in International policies regarding import of coal and oil.
3. Government policies and regulations affects operations

Below are the top 3 Reliance Power competitors:

1.Tata Power
2.Adani Power
3.NTPC