Reliance Power SWOT Analysis, Competitors & USP
SWOT analysis of Reliance Power analyses the brand by its strengths, weaknesses, opportunities & threats. In Reliance Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Reliance Power to benchmark its business & performance as compared to the competitors. Reliance Power is one of the leading brands in the energy & power sector.
The table below lists the Reliance Power SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reliance Power competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Reliance Power Brand Analysis | |
|---|---|
| Parent Company |
Anil Dhirubhai Ambani Group (ADAG) |
| Category |
Power |
| Sector | |
| Tagline/ Slogan |
Power on. India on; Changing Lives brightening futures |
| USP |
The largest power generation portfolio under development in the private sector in India. |
| Reliance Power STP | |
| Segment |
Rural areas, Industrial hubs, Urban areas |
| Target Group |
Agricultural farmers, Industries, commercial complexes |
| Positioning |
Having large power generation capability |
| SWOT Analysis of Reliance Power | |
| Reliance Power Strengths |
Below are the Strengths in the SWOT Analysis of Reliance Power: 1. Huge Capacity generation in pipeline 2. Projects are spread across most parts of the country 3. Advanced technology to reduce emissions has led to acquiring of Carbon Credits for 3 of its Ultra Mega Power Projects (UMPP) 4. Strong backing of the Reliance group makes it a force 5. It has services like electricity generation, distribution, natural gas exploration, distribution etc |
| Reliance Power Weaknesses |
Here are the weaknesses in the Reliance Power SWOT Analysis: 1. Incomplete projects lead to rise in costs which include interest costs 2. Income obtained currently is Other income which is due to sale of assets and not due to Operations. Increasing Other Income leads to decline of the share holder trust and decrease in share price |
| Reliance Power Opportunities |
Following are the Opportunities in Reliance Power SWOT Analysis: 1.Setting up huge power plants in Jharkhand and Orissa which have huge reserves of coal 4. International tie-ups and collaborations |
| Reliance Power Threats |
The threats in the SWOT Analysis of Reliance Power are as mentioned: 1. Fluctuating International prices of coal and oil. |
| Reliance Power Competition | |
| Reliance Power Competitors |
Below are the top 3 competitors of Reliance Power: 1.Tata Power |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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