Reliance Power SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 7247

SWOT analysis of Reliance Power analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Reliance Power SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reliance Power to benchmark its business & performance as compared to the competitors and industry. Reliance Power is one of the leading brands in the energy & power sector. The table below also lists the top Reliance Power competitors and elaborates Reliance Power market segmentation, target group, positioning & Unique Selling Proposition (USP).

Reliance Power SWOT, Competitors, Marketing STP & Brand analysis Table
Reliance Power Brand Analysis
Parent Company

Anil Dhirubhai Ambani Group (ADAG)

Category

Power

Sector

Energy & Power

Tagline/ Slogan

Power on. India on; Changing Lives brightening futures

USP

The largest power generation portfolio under development in the private sector in India.

Reliance Power STP
Segment

Rural areas, Industrial hubs, Urban areas

Target Group

Agricultural farmers, Industries, commercial complexes

Positioning

Having large power generation capability

Reliance Power SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reliance Power. Strengths are:

1. Huge Capacity generation in pipeline

2. Projects are spread across most parts of the country

3. Advanced technology to reduce emissions has led to acquiring of Carbon Credits for 3 of its Ultra Mega Power Projects (UMPP)

4. Strong backing of the Reliance group makes it a force

5. It has services like electricity generation, distribution, natural gas exploration, distribution etc

Weaknesses

Here are the weaknesses in the Reliance Power SWOT Analysis:

1. Incomplete projects lead to rise in costs which include interest costs

2. Income obtained currently is Other income which is due to sale of assets and not due to Operations. Increasing Other Income leads to decline of the share holder trust and decrease in share price

Opportunities

Following are the Opportunities in Reliance Power SWOT Analysis:

1.Setting up huge power plants in Jharkhand and Orissa which have huge reserves of coal
2.Huge scope in power sector once the projects become operational
3.Investing in Non-conventional energy projects

4. International tie-ups and collaborations

Threats

The threats in the SWOT Analysis of Reliance Power are as mentioned:

1. Fluctuating International prices of coal and oil.
2. Changes in International policies regarding import of coal and oil.
3. Government policies and regulations affects operations

Reliance Power Competition
Competitors

Below are the top 3 Reliance Power competitors:

1.Tata Power
2.Adani Power
3.NTPC

The brandguide table above concludes the Reliance Power SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reliance Power. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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