GDF Suez SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3668

SWOT analysis of GDF Suez analyses the brand/company with its strengths, weaknesses, opportunities & threats. GDF Suez is one of the leading brands in the energy & power sector. The table below also lists the top GDF Suez competitors and elaborates GDF Suez segmentation, targeting, positioning & USP.

GDF Suez SWOT, Competitors, Marketing STP & Brand analysis Table
GDF Suez Brand Analysis
Parent Company

GDF Suez S.A.


Electric Utilities


Energy & Power

Tagline/ Slogan

By People For People


Largest Independent Power producer in the world


Industries, Retail customers,Ports, Cities etc

Target Group

All types of customers across Europe, Asia, North and South America and Africa – Largest player in Belgium, The Netherlands, 2nd largest in France


A diversified Energy Giant based in Europe focussed on reducing emissions

GDF Suez SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GDF Suez. Strengths are:

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Solar, Wind and Biomass
2. Present in 70 countries spanning across 5 continents, having over 230,000 employees worldwide

3. Very large power generation capacity approx 120GW and very sound financial capacity
4. Ranked #1 worldwide in Utilities sector by Forbes and Brand Finance


Here are the weaknesses in the GDF Suez SWOT Analysis:

1.Focussed mainly in Europe -more than 80% revenues come from Europe
2.One of the parent companies – Suez was charged with investigations of alleged market manipulations


Following are the Opportunities in GDF Suez SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Opportunity in nuclear power – planning to build a 3.6 GW plant in the U.K.


The threats in the SWOT Analysis of GDF Suez are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3. Expanding operations of competitors globally

GDF Suez Competition

Below are the top 3 GDF Suez competitors:

1.ENEL s.p.A.
2.Electricite de France

The brandguide table above concludes the GDF Suez SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GDF Suez. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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