GDF Suez SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of GDF Suez analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GDF Suez SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GDF Suez to benchmark its business & performance as compared to the competitors and industry. GDF Suez is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top GDF Suez competitors and includes GDF Suez target market, segmentation, positioning & Unique Selling Proposition (USP).

GDF Suez SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GDF Suez Brand Analysis
Parent Company

GDF Suez S.A.

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

By People For People

USP

Largest Independent Power producer in the world

GDF Suez STP
GDF Suez Segmentation

Industries, Retail customers,Ports, Cities etc

GDF Suez Target Market

All types of customers across Europe, Asia, North and South America and Africa – Largest player in Belgium, The Netherlands, 2nd largest in France

GDF Suez Positioning

A diversified Energy Giant based in Europe focussed on reducing emissions

GDF Suez SWOT Analysis
GDF Suez Strengths

Below are the Strengths in the SWOT Analysis of GDF Suez:

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Solar, Wind and Biomass
2. Present in 70 countries spanning across 5 continents, having over 230,000 employees worldwide

3. Very large power generation capacity approx 120GW and very sound financial capacity
4. Ranked #1 worldwide in Utilities sector by Forbes and Brand Finance

GDF Suez Weaknesses

Here are the weaknesses in the GDF Suez SWOT Analysis:

1.Focussed mainly in Europe -more than 80% revenues come from Europe
2.One of the parent companies – Suez was charged with investigations of alleged market manipulations

GDF Suez Opportunities

Following are the Opportunities in GDF Suez SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Opportunity in nuclear power – planning to build a 3.6 GW plant in the U.K.

GDF Suez Threats

The threats in the SWOT Analysis of GDF Suez are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3. Expanding operations of competitors globally

GDF Suez Competition
Competitors

Below are the top 3 GDF Suez competitors:

1.ENEL s.p.A.
2.Electricite de France
3.E.ON


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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