GDF Suez SWOT Analysis, Competitors & USP

SWOT analysis of GDF Suez analyses the brand by its strengths, weaknesses, opportunities & threats. In GDF Suez SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GDF Suez to benchmark its business & performance as compared to the competitors. GDF Suez is one of the leading brands in the energy & power sector.

The article below lists the GDF Suez SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the GDF Suez SWOT Analysis:

SWOT Analysis of GDF Suez

For GDF Suez, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

GDF Suez Strengths

The strengths of GDF Suez looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of GDF Suez :

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Solar, Wind and Biomass
2. Present in 70 countries spanning across 5 continents, having over 230,000 employees worldwide

3. Very large power generation capacity approx 120GW and very sound financial capacity
4. Ranked #1 worldwide in Utilities sector by Forbes and Brand Finance

GDF Suez Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the GDF Suez SWOT Analysis:

1.Focussed mainly in Europe -more than 80% revenues come from Europe
2.One of the parent companies – Suez was charged with investigations of alleged market manipulations

GDF Suez Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in GDF Suez SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Opportunity in nuclear power – planning to build a 3.6 GW plant in the U.K.

GDF Suez Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of GDF Suez are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3. Expanding operations of competitors globally

GDF Suez Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of GDF Suez:

1.ENEL s.p.A.
2.Electricite de France
3.E.ON

Hence this concludes the GDF Suez SWOT analysis.

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About GDF Suez

GDF Suez Overview
Parent Company	GDF Suez S.A.
Category	Electric Utilities
Sector	Energy & Power
Tagline/ Slogan	By People For People
USP	Largest Independent Power producer in the world
GDF Suez STP
Segmentation	Industries, Retail customers,Ports, Cities etc
Target Market	All types of customers across Europe, Asia, North and South America and Africa – Largest player in Belgium, The Netherlands, 2nd largest in France
Positioning	A diversified Energy Giant based in Europe focussed on reducing emissions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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