GDF Suez SWOT Analysis
GDF Suez is one of the leading brands in the energy & power sector. GDF Suez SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of GDF Suez:
Quick Glance:
GDF Suez Strengths
- A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Solar, Wind and Biomass
- Present in 70 countries spanning across 5 continents, having over 230,000 employees worldwide
- Very large power generation capacity approx 120GW and very sound financial capacity
- Ranked #1 worldwide in Utilities sector by Forbes and Brand Finance
Above are the strengths in the SWOT Analysis of GDF Suez. The strengths of GDF Suez looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GDF Suez Weaknesses
- Focussed mainly in Europe -more than 80% revenues come from Europe
- One of the parent companies – Suez was charged with investigations of alleged market manipulations
These were the weaknesses in the GDF Suez SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
GDF Suez Opportunities
- For a company of its size, it has ample scope in India, Africa, the Middle east etc
- Opportunity in nuclear power – planning to build a 3.6 GW plant in the U.K.
Above we covered the opportunities in GDF Suez SWOT Analysis. The opportunities for any brand can include prospects of future growth.
GDF Suez Threats
- Increase in prices of Gas
- Varying government policies in other countries (outside Europe)
- Expanding operations of competitors globally
The threats in the SWOT Analysis of GDF Suez are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the GDF Suez SWOT analysis.
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About GDF Suez
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| GDF Suez Overview | |
|---|---|
| Parent Company |
GDF Suez S.A. |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
By People For People |
| USP |
Largest Independent Power producer in the world |
| GDF Suez STP | |
| Segmentation |
Industries, Retail customers,Ports, Cities etc |
| Target Market |
All types of customers across Europe, Asia, North and South America and Africa – Largest player in Belgium, The Netherlands, 2nd largest in France |
| Positioning |
A diversified Energy Giant based in Europe focussed on reducing emissions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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