GDF Suez SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

GDF Suez S.A.

Electric Utilities

Energy & Power

By People For People

Largest Independent Power producer in the world

Industries, Retail customers,Ports, Cities etc

All types of customers across Europe, Asia, North and South America and Africa – Largest player in Belgium, The Netherlands, 2^nd largest in France

A diversified Energy Giant based in Europe focussed on reducing emissions

Below are the Strengths in the SWOT Analysis of GDF Suez:

1.A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Solar, Wind and Biomass
2. Present in 70 countries spanning across 5 continents, having over 230,000 employees worldwide

3. Very large power generation capacity approx 120GW and very sound financial capacity
4. Ranked #1 worldwide in Utilities sector by Forbes and Brand Finance

Here are the weaknesses in the GDF Suez SWOT Analysis:

1.Focussed mainly in Europe -more than 80% revenues come from Europe
2.One of the parent companies – Suez was charged with investigations of alleged market manipulations

Following are the Opportunities in GDF Suez SWOT Analysis:

1.For a company of its size, it has ample scope in India, Africa, the Middle east etc

2. Opportunity in nuclear power – planning to build a 3.6 GW plant in the U.K.

The threats in the SWOT Analysis of GDF Suez are as mentioned:

1.Increase in prices of Gas
2.Varying government policies in other countries (outside Europe)

3. Expanding operations of competitors globally

Below are the top 3 GDF Suez competitors:

1.ENEL s.p.A.
2.Electricite de France
3.E.ON