Saudi Electricity SWOT Analysis, USP & Competitors

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SWOT Analysis of Saudi Electricity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Electricity

Parent Company

Saudi Electricity Company


Electric Utilities



Tagline/ Slogan



Power supplier of Saudi Arabia



Electricity for Residential, Small and Large Businesses

Target Group

Saudi Arabian cities and Industrial areas


Leading power producer in the Middle East

SWOT Analysis


1. Has 71 power plants generating over 40000 MW of power

2. Has no real competitor in Saudi Arabia

3. Generates power though diesel and gas facilities which are very cheap in Saudi Arabia

4. Has over 27000 employees


1. Being a Government owned company, it is prone to bureaucracy

2.Operation is limited to Saudi Arabia

3. Is low on energy efficiency compared to Western giants


1.Increasing demand for power in the Middle East
2.Can expand its portfolio by including renewable energy sources


1.Bureaucratic issues can limit its progress

2.Threats of violent uprisings which the middle east has recently witnessed



No competitor as it operates as a monopolistic supplier of electricity in Saudi Arabia alone.

The table above concludes the Saudi Electricity SWOT analysis along with its marketing and brand parameters.


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