Saudi Electricity SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Saudi Electricity analyses the brand by its strengths, weaknesses, opportunities & threats. In Saudi Electricity SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saudi Electricity to benchmark its business & performance as compared to the competitors. Saudi Electricity is one of the leading brands in the energy & power sector.

The table below lists the Saudi Electricity SWOT (Strengths, Weaknesses, Opportunities, Threats), top Saudi Electricity competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Saudi Electricity SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Saudi Electricity Brand Analysis
Parent Company

Saudi Electricity Company

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

-

USP

Power supplier of Saudi Arabia

Saudi Electricity STP
Segment

Electricity for Residential, Small and Large Businesses

Target Group

Saudi Arabian cities and Industrial areas

Positioning

Leading power producer in the Middle East

SWOT Analysis of Saudi Electricity
Saudi Electricity Strengths

Below are the Strengths in the SWOT Analysis of Saudi Electricity:

1. Has 71 power plants generating over 40000 MW of power

2. Has no real competitor in Saudi Arabia

3. Generates power though diesel and gas facilities which are very cheap in Saudi Arabia

4. Has over 27000 employees

Saudi Electricity Weaknesses

Here are the weaknesses in the Saudi Electricity SWOT Analysis:

1. Being a Government owned company, it is prone to bureaucracy

2.Operation is limited to Saudi Arabia

3. Is low on energy efficiency compared to Western giants

Saudi Electricity Opportunities

Following are the Opportunities in Saudi Electricity SWOT Analysis:

1.Increasing demand for power in the Middle East
2.Can expand its portfolio by including renewable energy sources

Saudi Electricity Threats

The threats in the SWOT Analysis of Saudi Electricity are as mentioned:

1.Bureaucratic issues can limit its progress

2.Threats of violent uprisings which the middle east has recently witnessed

Saudi Electricity Competition
Saudi Electricity Competitors

No competitor as it operates as a monopolistic supplier of electricity in Saudi Arabia alone.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Saudi Electricity. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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