Saudi Electricity SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Saudi Electricity analyses the brand by its strengths, weaknesses, opportunities & threats. In Saudi Electricity SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saudi Electricity to benchmark its business & performance as compared to the competitors. Saudi Electricity is one of the leading brands in the energy & power sector.

The article below lists the Saudi Electricity SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Saudi Electricity SWOT Analysis:

SWOT Analysis of Saudi Electricity

For Saudi Electricity, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Saudi Electricity Strengths

The strengths of Saudi Electricity looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Saudi Electricity :

1. Has 71 power plants generating over 40000 MW of power

2. Has no real competitor in Saudi Arabia

3. Generates power though diesel and gas facilities which are very cheap in Saudi Arabia

4. Has over 27000 employees

Saudi Electricity Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Saudi Electricity SWOT Analysis:

1. Being a Government owned company, it is prone to bureaucracy

2.Operation is limited to Saudi Arabia

3. Is low on energy efficiency compared to Western giants


Saudi Electricity Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Saudi Electricity SWOT Analysis:

1.Increasing demand for power in the Middle East
2.Can expand its portfolio by including renewable energy sources

Saudi Electricity Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Saudi Electricity are as mentioned:

1.Bureaucratic issues can limit its progress

2.Threats of violent uprisings which the middle east has recently witnessed


Hence this concludes the Saudi Electricity SWOT analysis.

Continue reading more about the brand/company.

About Saudi Electricity

Saudi Electricity Overview
Parent Company

Saudi Electricity Company

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

-

USP

Power supplier of Saudi Arabia

Saudi Electricity STP
Segmentation

Electricity for Residential, Small and Large Businesses

Target Market

Saudi Arabian cities and Industrial areas

Positioning

Leading power producer in the Middle East

Saudi Electricity Competitors

No competitor as it operates as a monopolistic supplier of electricity in Saudi Arabia alone.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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