Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Fortis Inc analyses the brand by its strengths, weaknesses, opportunities & threats. In Fortis Inc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fortis Inc to benchmark its business & performance as compared to the competitors. Fortis Inc is one of the leading brands in the energy & power sector.
The article below lists the Fortis Inc SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fortis Inc SWOT Analysis:
For Fortis Inc, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Fortis Inc Strengths
The strengths of Fortis Inc looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fortis Inc :
1.Operates in the primarily in Canada and in the Carribean having over 6000 employees 2.Serves majority of Newfoundland and Labrador, Prince Edward Islands
3. Serves more than 2 million electricity and natural gas customers
4. Features in TSX 60 – top 60 Canadian companies
5. Strong financial position and reputation
Fortis Inc Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fortis Inc SWOT Analysis:
1.Does not have much of power generation in its business portfolio
2.Faced criticism by environmentalists for its projects in Belize in the Carribean
Fortis Inc Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fortis Inc SWOT Analysis:
1.Opportunities in Mexico, Carribean, U.S.
2. Can expand its generation portfolio
3. High demand for power in Canada, The U.S., Carribean etc
Fortis Inc Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fortis Inc are as mentioned:
1.Fall in Electricity prices would lead to lower profits
2.Regulations in the distribution market
3. Consolidation of power industry in North and Central America
Fortis Inc Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Fortis Inc:
1.Hydro One 2.Hydro Quebec 3.Sask Power
4. Bruce Power
Hence this concludes the Fortis Inc SWOT analysis.
Largest Investor owned distribution utility of Canada
Fortis Inc STP
Electrical solutions for Industries, Big cities, Ports etc
Industries, corporates and businesses
An Internationally diversified electric utility based in Canada
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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