Fortis Inc SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Fortis Inc SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fortis Inc, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fortis Inc to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fortis Inc is one of the leading brands in the energy & power sector.

The article below lists the Fortis Inc SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fortis Inc SWOT Analysis:

SWOT Analysis of Fortis Inc

For Fortis Inc, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fortis Inc Strengths

The strengths of Fortis Inc looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fortis Inc :

1.Operates in the primarily in Canada and in the Carribean  having over 6000 employees
2.Serves majority of Newfoundland and Labrador, Prince Edward Islands

3. Serves more than 2 million electricity and natural gas customers

4. Features in TSX 60 – top 60 Canadian companies

5. Strong financial position and reputation

Fortis Inc Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fortis Inc SWOT Analysis:

1.Does not have much of power generation in its business portfolio

2.Faced criticism by environmentalists for its projects in Belize in the Carribean

Fortis Inc Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fortis Inc SWOT Analysis:

1.Opportunities in Mexico, Carribean, U.S.

2. Can expand its generation portfolio

3. High demand for power in Canada, The U.S., Carribean etc

Fortis Inc Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fortis Inc are as mentioned:

1.Fall in Electricity prices would lead to lower profits

2.Regulations in the distribution market

3. Consolidation of power industry in North and Central America

Fortis Inc Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Fortis Inc:

1.Hydro One
2.Hydro Quebec
3.Sask Power

4. Bruce Power

Hence this concludes the Fortis Inc SWOT analysis.

Continue reading more about the brand/company.

About Fortis Inc

Fortis Inc Overview
Parent Company

Fortis Inc


Electric Utilities


Energy & Power

Tagline/ Slogan



Largest Investor owned distribution utility of Canada

Fortis Inc STP

Electrical solutions for Industries, Big cities, Ports etc

Target Market

Industries, corporates and businesses


An Internationally diversified electric utility based in Canada

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Fortis Inc. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin