Fortis Inc SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fortis Inc analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fortis Inc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fortis Inc to benchmark its business & performance as compared to the competitors and industry. Fortis Inc is one of the leading brands in the energy & power sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fortis Inc competitors and includes Fortis Inc target market, segmentation, positioning & Unique Selling Proposition (USP).

Fortis Inc SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fortis Inc Brand Analysis
Parent Company

Fortis Inc

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

-

USP

Largest Investor owned distribution utility of Canada

Fortis Inc STP
Fortis Inc Segmentation

Electrical solutions for Industries, Big cities, Ports etc

Fortis Inc Target Market

Industries, corporates and businesses

Fortis Inc Positioning

An Internationally diversified electric utility based in Canada

Fortis Inc SWOT Analysis
Fortis Inc Strengths

Below are the Strengths in the SWOT Analysis of Fortis Inc:

1.Operates in the primarily in Canada and in the Carribean  having over 6000 employees
2.Serves majority of Newfoundland and Labrador, Prince Edward Islands

3. Serves more than 2 million electricity and natural gas customers

4. Features in TSX 60 – top 60 Canadian companies

5. Strong financial position and reputation

Fortis Inc Weaknesses

Here are the weaknesses in the Fortis Inc SWOT Analysis:

1.Does not have much of power generation in its business portfolio

2.Faced criticism by environmentalists for its projects in Belize in the Carribean

Fortis Inc Opportunities

Following are the Opportunities in Fortis Inc SWOT Analysis:

1.Opportunities in Mexico, Carribean, U.S.

2. Can expand its generation portfolio

3. High demand for power in Canada, The U.S., Carribean etc

Fortis Inc Threats

The threats in the SWOT Analysis of Fortis Inc are as mentioned:

1.Fall in Electricity prices would lead to lower profits

2.Regulations in the distribution market

3. Consolidation of power industry in North and Central America

Fortis Inc Competition
Competitors

Below are the top 4 Fortis Inc competitors:

1.Hydro One
2.Hydro Quebec
3.Sask Power

4. Bruce Power


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fortis Inc. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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