Fortis Inc SWOT Analysis
Fortis Inc is one of the leading brands in the energy & power sector. Fortis Inc SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fortis Inc:
Quick Glance:
Fortis Inc Strengths
- Operates in the primarily in Canada and in the Carribeanhaving over 6000 employees
- Serves majority of Newfoundland and Labrador, Prince Edward Islands
- Serves more than 2 million electricity and natural gas customers
- Features in TSX 60 – top 60 Canadian companies
- Strong financial position and reputation
Above are the strengths in the SWOT Analysis of Fortis Inc. The strengths of Fortis Inc looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fortis Inc Weaknesses
- Does not have much of power generation in its business portfolio
- Faced criticism by environmentalists for its projects in Belize in the Carribean
These were the weaknesses in the Fortis Inc SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fortis Inc Opportunities
- Opportunities in Mexico, Carribean, U.S.
- Can expand its generation portfolio
- High demand for power in Canada, The U.S., Carribean etc
Above we covered the opportunities in Fortis Inc SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fortis Inc Threats
- Fall in Electricity prices would lead to lower profits
- Regulations in the distribution market
- Consolidation of power industry in North and Central America
The threats in the SWOT Analysis of Fortis Inc are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fortis Inc SWOT analysis.
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About Fortis Inc
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fortis Inc Overview | |
|---|---|
| Parent Company |
Fortis Inc |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Largest Investor owned distribution utility of Canada |
| Fortis Inc STP | |
| Segmentation |
Electrical solutions for Industries, Big cities, Ports etc |
| Target Market |
Industries, corporates and businesses |
| Positioning |
An Internationally diversified electric utility based in Canada |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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