Published in Energy & Power category by MBA Skool Team
Fortis Inc is one of the leading brands in the energy & power sector. Fortis Inc SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fortis Inc:
Operates in the primarily in Canada and in the Carribeanhaving over 6000 employees
Serves majority of Newfoundland and Labrador, Prince Edward Islands
Serves more than 2 million electricity and natural gas customers
Features in TSX 60 – top 60 Canadian companies
Strong financial position and reputation
Above are the strengths in the SWOT Analysis of Fortis Inc. The strengths of Fortis Inc looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fortis Inc Weaknesses
Does not have much of power generation in its business portfolio
Faced criticism by environmentalists for its projects in Belize in the Carribean
These were the weaknesses in the Fortis Inc SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fortis Inc Opportunities
Opportunities in Mexico, Carribean, U.S.
Can expand its generation portfolio
High demand for power in Canada, The U.S., Carribean etc
Above we covered the opportunities in Fortis Inc SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fortis Inc Threats
Fall in Electricity prices would lead to lower profits
Regulations in the distribution market
Consolidation of power industry in North and Central America
The threats in the SWOT Analysis of Fortis Inc are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fortis Inc SWOT analysis.
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About Fortis Inc
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Largest Investor owned distribution utility of Canada
Fortis Inc STP
Electrical solutions for Industries, Big cities, Ports etc
Industries, corporates and businesses
An Internationally diversified electric utility based in Canada
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