Fortis Inc SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Fortis Inc analyses the brand by its strengths, weaknesses, opportunities & threats. In Fortis Inc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fortis Inc to benchmark its business & performance as compared to the competitors. Fortis Inc is one of the leading brands in the energy & power sector.

The table below lists the Fortis Inc SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fortis Inc competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fortis Inc SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fortis Inc Brand Analysis
Parent Company

Fortis Inc


Electric Utilities


Energy & Power

Tagline/ Slogan



Largest Investor owned distribution utility of Canada

Fortis Inc STP

Electrical solutions for Industries, Big cities, Ports etc

Target Group

Industries, corporates and businesses


An Internationally diversified electric utility based in Canada

SWOT Analysis of Fortis Inc
Fortis Inc Strengths

Below are the Strengths in the SWOT Analysis of Fortis Inc:

1.Operates in the primarily in Canada and in the Carribean  having over 6000 employees
2.Serves majority of Newfoundland and Labrador, Prince Edward Islands

3. Serves more than 2 million electricity and natural gas customers

4. Features in TSX 60 – top 60 Canadian companies

5. Strong financial position and reputation

Fortis Inc Weaknesses

Here are the weaknesses in the Fortis Inc SWOT Analysis:

1.Does not have much of power generation in its business portfolio

2.Faced criticism by environmentalists for its projects in Belize in the Carribean

Fortis Inc Opportunities

Following are the Opportunities in Fortis Inc SWOT Analysis:

1.Opportunities in Mexico, Carribean, U.S.

2. Can expand its generation portfolio

3. High demand for power in Canada, The U.S., Carribean etc

Fortis Inc Threats

The threats in the SWOT Analysis of Fortis Inc are as mentioned:

1.Fall in Electricity prices would lead to lower profits

2.Regulations in the distribution market

3. Consolidation of power industry in North and Central America

Fortis Inc Competition
Fortis Inc Competitors

Below are the top 4 competitors of Fortis Inc:

1.Hydro One
2.Hydro Quebec
3.Sask Power

4. Bruce Power

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fortis Inc. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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