Fortis Inc SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 2182

SWOT Analysis of Fortis Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fortis Inc

Parent Company

Fortis Inc


Electric Utilities



Tagline/ Slogan



Largest Investor owned distribution utility of Canada



Electrical solutions for Industries, Big cities, Ports etc

Target Group

Industries, corporates and businesses


An Internationally diversified electric utility based in Canada

SWOT Analysis


1.Operates in the primarily in Canada and in the Carribean  having over 6000 employees
2.Serves majority of Newfoundland and Labrador, Prince Edward Islands

3. Serves more than 2 million electricity and natural gas customers

4. Features in TSX 60 – top 60 Canadian companies

5. Strong financial position and reputation


1.Does not have much of power generation in its business portfolio

2.Faced criticism by environmentalists for its projects in Belize in the Carribean


1.Opportunities in Mexico, Carribean, U.S.

2. Can expand its generation portfolio

3. High demand for power in Canada, The U.S., Carribean etc


1.Fall in Electricity prices would lead to lower profits

2.Regulations in the distribution market

3. Consolidation of power industry in North and Central America



1.Hydro One
2.Hydro Quebec
3.Sask Power

4. Bruce Power

The table above concludes the Fortis Inc SWOT analysis along with its marketing and brand parameters.


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