NTPC National Thermal Power Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of NTPC National Thermal Power Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NTPC National Thermal Power Corporation

Parent Company

National Thermal Power Corporation


Electric Utilities



Tagline/ Slogan

Transforming Lives


Best companies to work for



Agencies looking to buy electricity

Target Group

State owned Electricity Boards


The cheapest power supplier

SWOT Analysis


1. Employee friendly work culture and personnel policies
2. Efficient production process of plants
3. Fully integrated project management system
4. Decadesof experience in the sector shows its credibility

5. Backing of Central Government

6. Efficient & timely completion of projects


1.Depleting input materials sources

2.Govt intervention can often cause disruptions in operations
3.Prices are determined by India's Electricity Act


1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations


1.Rising cost of production
2.Huge competition from growing private sector firms

3. New and cleaner  sources of power



1.Reliance Energy
2.Tata power

The table above concludes the NTPC National Thermal Power Corporation SWOT analysis along with its marketing and brand parameters.


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