NTPC National Thermal Power Corporation SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NTPC National Thermal Power Corporation analyses the brand by its strengths, weaknesses, opportunities & threats. In NTPC National Thermal Power Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NTPC National Thermal Power Corporation to benchmark its business & performance as compared to the competitors. NTPC National Thermal Power Corporation is one of the leading brands in the energy & power sector.

The article below lists the NTPC National Thermal Power Corporation SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the NTPC National Thermal Power Corporation SWOT Analysis:

SWOT Analysis of NTPC National Thermal Power Corporation

For NTPC National Thermal Power Corporation, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

NTPC National Thermal Power Corporation Strengths

The strengths of NTPC National Thermal Power Corporation looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of NTPC National Thermal Power Corporation :

1. Employee friendly work culture and personnel policies
2. Efficient production process of plants
3. Fully integrated project management system
4. Decadesof experience in the sector shows its credibility

5. Backing of Central Government

6. Efficient & timely completion of projects

NTPC National Thermal Power Corporation Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the NTPC National Thermal Power Corporation SWOT Analysis:

1.Depleting input materials sources

2.Govt intervention can often cause disruptions in operations
3.Prices are determined by India's Electricity Act


NTPC National Thermal Power Corporation Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in NTPC National Thermal Power Corporation SWOT Analysis:

1.Huge demand and supply gap
2.Large opportunity in energy consultancy service
3.New sources of power generations

NTPC National Thermal Power Corporation Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of NTPC National Thermal Power Corporation are as mentioned:

1.Rising cost of production
2.Huge competition from growing private sector firms

3. New and cleaner  sources of power


NTPC National Thermal Power Corporation Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of NTPC National Thermal Power Corporation:

1.Reliance Energy
2.Tata power

Hence this concludes the NTPC National Thermal Power Corporation SWOT analysis.

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About NTPC National Thermal Power Corporation

NTPC National Thermal Power Corporation Overview
Parent Company

National Thermal Power Corporation

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Transforming Lives

USP

Best companies to work for

NTPC National Thermal Power Corporation STP
Segmentation

Agencies looking to buy electricity

Target Market

State owned Electricity Boards

Positioning

The cheapest power supplier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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