SSE Scottish and Southern Energy SWOT Analysis, Competitors, STP & USP

Scottish and Southern Energy plc

Electric Utilities

Energy & Power

Energy made better

Clean, safe, reliable and affordable electricity

Agencies looking to buy electricity

Retail and wholesale customers

Provide energy in a reliable and sustainable way

Below are the Strengths in the SWOT Analysis of SSE Scottish and Southern Energy:

1. Strong R&D capabilities with over 20,000 employees

2. Nuclear generation assets alongwith renewable energy
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Around 130,000km of overhead electricity lines and underground cables

6. Well diversified energy portfolio

7. Vertically integrated  business

Here are the weaknesses in the SSE Scottish and Southern Energy SWOT Analysis:

1. Intense competition means limited market share

2. Geographically not well diversified as compared to global leaders

Following are the Opportunities in SSE Scottish and Southern Energy SWOT Analysis:

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

The threats in the SWOT Analysis of SSE Scottish and Southern Energy are as mentioned:

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Below are the top 3 SSE Scottish and Southern Energy competitors:

1. E.ON AG

2. RWE AG

3. Scottish Power