SSE Scottish and Southern Energy SWOT Analysis

Published in Energy & Power category by MBA Skool Team

Here is a detailed SWOT analysis of SSE Scottish and Southern Energy covering strengths, weaknesses, opportunities and threats.

SSE Scottish and Southern Energy Strengths

  1. Strong R&D capabilities with over 20,000 employees
  2. Nuclear generation assets alongwith renewable energy
  3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
  4. State of art equipment, new technology
  5. Around 130,000km of overhead electricity lines and underground cables
  6. Well diversified energy portfolio
  7. Vertically integratedbusiness

Above are the strengths in the SWOT Analysis of SSE Scottish and Southern Energy. The strengths of SSE Scottish and Southern Energy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

SSE Scottish and Southern Energy Weaknesses

  1. Intense competition means limited market share
  2. Geographically not well diversified as compared to global leaders

These were the weaknesses in the SSE Scottish and Southern Energy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

SSE Scottish and Southern Energy Opportunities

  1. Wind power generation
  2. Future development of nuclear power
  3. Plans to reduce CO2 emission

Above we covered the opportunities in SSE Scottish and Southern Energy SWOT Analysis. The opportunities for any brand can include prospects of future growth.

SSE Scottish and Southern Energy Threats

  1. Rising cost of production, volatile cost of input material
  2. Decreasing demand, economic slowdown
  3. Changing dynamics of energy  sources
  4. Increasing competition, consolidation
  5. Environmental regulation

The threats in the SWOT Analysis of SSE Scottish and Southern Energy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the SSE Scottish and Southern Energy SWOT analysis.

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About SSE Scottish and Southern Energy

The table below gives the brand overview along with its target market, segmentation, positioning & USP

SSE Scottish and Southern Energy Overview
Parent Company

Scottish and Southern Energy plc

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Energy made better

USP

Clean, safe, reliable and affordable electricity

SSE Scottish and Southern Energy STP
Segmentation

Agencies looking to buy electricity

Target Market

Retail and wholesale customers

Positioning

Provide energy in a reliable and sustainable way


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to SSE Scottish and Southern Energy. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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