SSE Scottish and Southern Energy SWOT Analysis, Competitors & USP
SWOT analysis of SSE Scottish and Southern Energy analyses the brand by its strengths, weaknesses, opportunities & threats. In SSE Scottish and Southern Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SSE Scottish and Southern Energy to benchmark its business & performance as compared to the competitors. SSE Scottish and Southern Energy is one of the leading brands in the energy & power sector.
The table below lists the SSE Scottish and Southern Energy SWOT (Strengths, Weaknesses, Opportunities, Threats), top SSE Scottish and Southern Energy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| SSE Scottish and Southern Energy Brand Analysis | |
|---|---|
| Parent Company |
Scottish and Southern Energy plc |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Energy made better |
| USP |
Clean, safe, reliable and affordable electricity |
| SSE Scottish and Southern Energy STP | |
| Segment |
Agencies looking to buy electricity |
| Target Group |
Retail and wholesale customers |
| Positioning |
Provide energy in a reliable and sustainable way |
| SWOT Analysis of SSE Scottish and Southern Energy | |
| SSE Scottish and Southern Energy Strengths |
Below are the Strengths in the SWOT Analysis of SSE Scottish and Southern Energy: 1. Strong R&D capabilities with over 20,000 employees 2. Nuclear generation assets alongwith renewable energy 6. Well diversified energy portfolio 7. Vertically integrated business |
| SSE Scottish and Southern Energy Weaknesses |
Here are the weaknesses in the SSE Scottish and Southern Energy SWOT Analysis: 1. Intense competition means limited market share 2. Geographically not well diversified as compared to global leaders |
| SSE Scottish and Southern Energy Opportunities |
Following are the Opportunities in SSE Scottish and Southern Energy SWOT Analysis: 1.Wind power generation |
| SSE Scottish and Southern Energy Threats |
The threats in the SWOT Analysis of SSE Scottish and Southern Energy are as mentioned: 1.Rising cost of production, volatile cost of input material 3. Changing dynamics of energy sources 4. Increasing competition, consolidation 5. Environmental regulation |
| SSE Scottish and Southern Energy Competition | |
| SSE Scottish and Southern Energy Competitors |
Below are the top 3 competitors of SSE Scottish and Southern Energy: 1. E.ON AG 2. RWE AG 3. Scottish Power |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SSE Scottish and Southern Energy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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