SSE Scottish and Southern Energy SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SSE Scottish and Southern Energy analyses the brand by its strengths, weaknesses, opportunities & threats. In SSE Scottish and Southern Energy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SSE Scottish and Southern Energy to benchmark its business & performance as compared to the competitors. SSE Scottish and Southern Energy is one of the leading brands in the energy & power sector.

The table below lists the SSE Scottish and Southern Energy SWOT (Strengths, Weaknesses, Opportunities, Threats), top SSE Scottish and Southern Energy competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

SSE Scottish and Southern Energy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SSE Scottish and Southern Energy Brand Analysis
Parent Company

Scottish and Southern Energy plc

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

Energy made better

USP

Clean, safe, reliable and affordable electricity

SSE Scottish and Southern Energy STP
Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

Provide energy in a reliable and sustainable way

SWOT Analysis of SSE Scottish and Southern Energy
SSE Scottish and Southern Energy Strengths

Below are the Strengths in the SWOT Analysis of SSE Scottish and Southern Energy:

1. Strong R&D capabilities with over 20,000 employees

2. Nuclear generation assets alongwith renewable energy
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Around 130,000km of overhead electricity lines and underground cables

6. Well diversified energy portfolio

7. Vertically integrated  business

SSE Scottish and Southern Energy Weaknesses

Here are the weaknesses in the SSE Scottish and Southern Energy SWOT Analysis:

1. Intense competition means limited market share

2. Geographically not well diversified as compared to global leaders

SSE Scottish and Southern Energy Opportunities

Following are the Opportunities in SSE Scottish and Southern Energy SWOT Analysis:

1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission

SSE Scottish and Southern Energy Threats

The threats in the SWOT Analysis of SSE Scottish and Southern Energy are as mentioned:

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

SSE Scottish and Southern Energy Competition
SSE Scottish and Southern Energy Competitors

Below are the top 3 competitors of SSE Scottish and Southern Energy:

1. E.ON AG

2. RWE AG

3. Scottish Power


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SSE Scottish and Southern Energy. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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