PPL Electric Utilities SWOT Analysis, USP & Competitors

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SWOT Analysis of PPL Electric Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PPL Electric Pennsylvania Power and Light

Parent Company

Pennsylvania Power and Light


Electric Utilities



Tagline/ Slogan

Reuse, Revive, Renew


Clean, safe and reliable energy



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Providing essential energy services in extraordinary ways

SWOT Analysis


1. Strong R&D capabilities with 13,000 employees

2. Serves nearly customers in UK and 3 million in US
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Well diversified energy portfolio

6. Vertically integrated  business


1.Competition means margins are limited and lower market share

2.Geographically not well diversified


1.Future development of nuclear power
2.Plans to reduce CO2 emission

3. Tie-up with international firms to increase global presence


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1.TECO Energy

2. National Grid Transco

3. Great Plains Energy

4. Edison International

The table above concludes the PPL Electric Utilities SWOT analysis along with its marketing and brand parameters.


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