PPL Electric Utilities SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3286

SWOT Analysis of PPL Electric Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PPL Electric Pennsylvania Power and Light

Parent Company

Pennsylvania Power and Light


Electric Utilities


Energy & Power

Tagline/ Slogan

Reuse, Revive, Renew


Clean, safe and reliable energy

PPL Electric Utilities STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Providing essential energy services in extraordinary ways

PPL Electric Utilities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PPL Electric Utilities :

1. Strong R&D capabilities with 13,000 employees

2. Serves nearly customers in UK and 3 million in US
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Well diversified energy portfolio

6. Vertically integrated  business


1.Competition means margins are limited and lower market share

2.Geographically not well diversified


1.Future development of nuclear power
2.Plans to reduce CO2 emission

3. Tie-up with international firms to increase global presence


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

PPL Electric Utilities Competition


Below are the 4 main PPL Electric Utilities competitors :

1.TECO Energy

2. National Grid Transco

3. Great Plains Energy

4. Edison International

The brandguide table above concludes the PPL Electric Utilities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to PPL Electric Utilities. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin