PPL Electric Utilities SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

PPL Electric Utilities SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of PPL Electric Utilities, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PPL Electric Utilities to benchmark its business & performance as compared to the competitors, and make strategic improvements. PPL Electric Utilities is one of the leading brands in the energy & power sector.

The article below lists the PPL Electric Utilities SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PPL Electric Utilities SWOT Analysis:

SWOT Analysis of PPL Electric Utilities

For PPL Electric Utilities, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

PPL Electric Utilities Strengths

The strengths of PPL Electric Utilities looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PPL Electric Utilities :

1. Strong R&D capabilities with 13,000 employees

2. Serves nearly customers in UK and 3 million in US
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Well diversified energy portfolio

6. Vertically integrated  business

PPL Electric Utilities Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PPL Electric Utilities SWOT Analysis:

1.Competition means margins are limited and lower market share

2.Geographically not well diversified

PPL Electric Utilities Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PPL Electric Utilities SWOT Analysis:

1.Future development of nuclear power
2.Plans to reduce CO2 emission

3. Tie-up with international firms to increase global presence

PPL Electric Utilities Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PPL Electric Utilities are as mentioned:

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

PPL Electric Utilities Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of PPL Electric Utilities:

1.TECO Energy

2. National Grid Transco

3. Great Plains Energy

4. Edison International

Hence this concludes the PPL Electric Utilities SWOT analysis.

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About PPL Electric Utilities

PPL Electric Utilities Overview
Parent Company

Pennsylvania Power and Light


Electric Utilities


Energy & Power

Tagline/ Slogan

Reuse, Revive, Renew


Clean, safe and reliable energy

PPL Electric Utilities STP

Agencies looking to buy electricity

Target Market

Retail and wholesale customers


Providing essential energy services in extraordinary ways

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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