PPL Electric Utilities SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of PPL Electric Utilities analyses the brand by its strengths, weaknesses, opportunities & threats. In PPL Electric Utilities SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like PPL Electric Utilities to benchmark its business & performance as compared to the competitors. PPL Electric Utilities is one of the leading brands in the energy & power sector.
The table below lists the PPL Electric Utilities SWOT (Strengths, Weaknesses, Opportunities, Threats), top PPL Electric Utilities competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Providing essential energy services in extraordinary ways
SWOT Analysis of PPL Electric Utilities
PPL Electric Utilities Strengths
Below are the Strengths in the SWOT Analysis of PPL Electric Utilities:
1. Strong R&D capabilities with 13,000 employees
2. Serves nearly customers in UK and 3 million in US 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Well diversified energy portfolio
6. Vertically integrated business
PPL Electric Utilities Weaknesses
Here are the weaknesses in the PPL Electric Utilities SWOT Analysis:
1.Competition means margins are limited and lower market share
2.Geographically not well diversified
PPL Electric Utilities Opportunities
Following are the Opportunities in PPL Electric Utilities SWOT Analysis:
1.Future development of nuclear power 2.Plans to reduce CO2 emission
3. Tie-up with international firms to increase global presence
PPL Electric Utilities Threats
The threats in the SWOT Analysis of PPL Electric Utilities are as mentioned:
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown
3. Changing dynamics of energy sources
4. Increasing competition, consolidation
5. Environmental regulation
PPL Electric Utilities Competition
PPL Electric Utilities Competitors
Below are the top 4 competitors of PPL Electric Utilities:
2. National Grid Transco
3. Great Plains Energy
4. Edison International
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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