PPL Electric Utilities SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of PPL Electric Utilities analyses the brand by its strengths, weaknesses, opportunities & threats. In PPL Electric Utilities SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PPL Electric Utilities to benchmark its business & performance as compared to the competitors. PPL Electric Utilities is one of the leading brands in the energy & power sector.

The table below lists the PPL Electric Utilities SWOT (Strengths, Weaknesses, Opportunities, Threats), top PPL Electric Utilities competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

PPL Electric Utilities SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PPL Electric Utilities Brand Analysis
Parent Company

Pennsylvania Power and Light


Electric Utilities


Energy & Power

Tagline/ Slogan

Reuse, Revive, Renew


Clean, safe and reliable energy

PPL Electric Utilities STP

Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Providing essential energy services in extraordinary ways

SWOT Analysis of PPL Electric Utilities
PPL Electric Utilities Strengths

Below are the Strengths in the SWOT Analysis of PPL Electric Utilities:

1. Strong R&D capabilities with 13,000 employees

2. Serves nearly customers in UK and 3 million in US
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. Well diversified energy portfolio

6. Vertically integrated  business

PPL Electric Utilities Weaknesses

Here are the weaknesses in the PPL Electric Utilities SWOT Analysis:

1.Competition means margins are limited and lower market share

2.Geographically not well diversified

PPL Electric Utilities Opportunities

Following are the Opportunities in PPL Electric Utilities SWOT Analysis:

1.Future development of nuclear power
2.Plans to reduce CO2 emission

3. Tie-up with international firms to increase global presence

PPL Electric Utilities Threats

The threats in the SWOT Analysis of PPL Electric Utilities are as mentioned:

1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

PPL Electric Utilities Competition
PPL Electric Utilities Competitors

Below are the top 4 competitors of PPL Electric Utilities:

1.TECO Energy

2. National Grid Transco

3. Great Plains Energy

4. Edison International

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PPL Electric Utilities. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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