PG&E Pacific Gas and Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1636

SWOT Analysis of PG&E Pacific Gas and Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PG&E Pacific Gas and Electric

Parent Company

Pacific Gas and Electric Company


Electric Utilities



Tagline/ Slogan

Let there be light


Building a stronger foundation for the future



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


Provide energy in a reliable and sustainable way

SWOT Analysis


1. Strong R&D capabilities with nuclear power facilities also

2. Has a strong workforce of over 20,000 employees
3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources
4. State of art equipment, new technology
5. 150 years of experience

6. Vertically integrated  business


1.Govt intervention in the energy sector causes operational inefficiencies

2.Geographically not well diversified


1.Wind power generation
2.Future development of nuclear power
3.Plans to reduce CO2 emission


1.Rising cost of production, volatile cost of input material
2.Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. PacifiCorp

2. Edison International

3. Sempra Energy

The table above concludes the PG&E Pacific Gas and Electric SWOT analysis along with its marketing and brand parameters.


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