Orient Fans SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 5627
Advertisements

SWOT Analysis of Orient Fans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orient Fans

Parent Company

C.K. Birla Group

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

Jab yeh chale mood circulate kare

USP

Orient Fans is the largest manufacturer and exporter of fans in the country

Orient Fans STP

Segment

Electric Appliances, Fans and Lighting

Target Group

Construction companies, Telecommunication companies, Public utilities

Positioning

Specialist in providing electrical appliances at reasonable price with high quality

Orient Fans SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Orient Fans :

1. Are the largest and oldest brand of fan manufacturersin India

2. Can find anyfanorlightingsolution to match your lifestyle need

3. Diversified into client segments

4. Manufacturing fans which save electricity

5. Green initiatives

6. State of the art customer service c enters

7. Strong brand presence due to TVCs and print ads

Weaknesses

1.Easily replicated models

2.The brand has limited global reach and now faces competition from Air conditioning market

Opportunities

1.Expansion through Strategic Alliances

2. Diversifying into other electrical products

3. Population growth and urbanization is increasing the demand

4. Focus on Technology Intensive Products

Threats

 1.Maturing categories, products, or services

2. Competition from private firms

3. Lack of Innovative technolog

4. Price wars

Orient Fans Competition

Competitors

Below are the 3 main Orient Fans competitors :

1.Bajaj Electricals
2.Havells India
3.Khaitan Electricals Ltd.


The brandguide table above concludes the Orient Fans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Orient Fans. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin