Orient Fans SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 5827

SWOT Analysis of Orient Fans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orient Fans

Parent Company

C.K. Birla Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Jab yeh chale mood circulate kare


Orient Fans is the largest manufacturer and exporter of fans in the country

Orient Fans STP


Electric Appliances, Fans and Lighting

Target Group

Construction companies, Telecommunication companies, Public utilities


Specialist in providing electrical appliances at reasonable price with high quality

Orient Fans SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Orient Fans :

1. Are the largest and oldest brand of fan manufacturersin India

2. Can find anyfanorlightingsolution to match your lifestyle need

3. Diversified into client segments

4. Manufacturing fans which save electricity

5. Green initiatives

6. State of the art customer service c enters

7. Strong brand presence due to TVCs and print ads


1.Easily replicated models

2.The brand has limited global reach and now faces competition from Air conditioning market


1.Expansion through Strategic Alliances

2. Diversifying into other electrical products

3. Population growth and urbanization is increasing the demand

4. Focus on Technology Intensive Products


1.Maturing categories, products, or services

2. Competition from private firms

3. Lack of Innovative technolog

4. Price wars

Orient Fans Competition


Below are the 3 main Orient Fans competitors :

1.Bajaj Electricals
2.Havells India
3.Khaitan Electricals Ltd.

The brandguide table above concludes the Orient Fans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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