Orient Fans SWOT Analysis
Orient Fans SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Orient Fans, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Orient Fans is one of the leading brands in the energy & power sector. The article below lists the Orient Fans SWOT, competitors and includes its target market, segmentation, positioning & USP.
In this article:
SWOT Analysis of Orient Fans
For Orient Fans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Orient Fans Strengths
The strengths of Orient Fans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Orient Fans :
1. Are the largest and oldest brand of fan manufacturersin India
2. Can find anyfanorlightingsolution to match your lifestyle need
3. Diversified into client segments
4. Manufacturing fans which save electricity
5. Green initiatives
6. State of the art customer service c enters
7. Strong brand presence due to TVCs and print ads
Orient Fans Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Orient Fans SWOT Analysis:
1.Easily replicated models
2.The brand has limited global reach and now faces competition from Air conditioning market
Orient Fans Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Orient Fans SWOT Analysis:
1.Expansion through Strategic Alliances
2. Diversifying into other electrical products
3. Population growth and urbanization is increasing the demand
4. Focus on Technology Intensive Products
Orient Fans Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Orient Fans:
1.Bajaj Electricals
2.Havells India
3.Khaitan Electricals Ltd.
Hence this concludes the Orient Fans SWOT analysis.
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About Orient Fans
| Orient Fans Overview | |
|---|---|
| Parent Company |
C.K. Birla Group |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Jab yeh chale mood circulate kare |
| USP |
Orient Fans is the largest manufacturer and exporter of fans in the country |
| Orient Fans STP | |
| Segmentation |
Electric Appliances, Fans and Lighting |
| Target Market |
Construction companies, Telecommunication companies, Public utilities |
| Positioning |
Specialist in providing electrical appliances at reasonable price with high quality |
2. Competition from private firms
3. Lack of Innovative technolog
4. Price wars
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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