Orient Fans SWOT Analysis, USP & Competitors

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SWOT Analysis of Orient Fans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orient Fans

Parent Company

C.K. Birla Group


Electrical Equipment


Industrial Products

Tagline/ Slogan

Jab yeh chale mood circulate kare


Orient Fans is the largest manufacturer and exporter of fans in the country



Electric Appliances, Fans and Lighting

Target Group

Construction companies, Telecommunication companies, Public utilities


Specialist in providing electrical appliances at reasonable price with high quality

SWOT Analysis


1. Are the largest and oldest brand of fan manufacturersin India

2. Can find anyfanorlightingsolution to match your lifestyle need

3. Diversified into client segments

4. Manufacturing fans which save electricity

5. Green initiatives

6. State of the art customer service c enters

7. Strong brand presence due to TVCs and print ads


1.Easily replicated models

2.The brand has limited global reach and now faces competition from Air conditioning market


1.Expansion through Strategic Alliances

2. Diversifying into other electrical products

3. Population growth and urbanization is increasing the demand

4. Focus on Technology Intensive Products


1.Maturing categories, products, or services

2. Competition from private firms

3. Lack of Innovative technolog

4. Price wars



1.Bajaj Electricals
2.Havells India
3.Khaitan Electricals Ltd.

The table above concludes the Orient Fans SWOT analysis along with its marketing and brand parameters.


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