Orient Fans SWOT Analysis
Orient Fans is one of the leading brands in the energy & power sector. Orient Fans SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Orient Fans:
Quick Glance:
Orient Fans Strengths
- Are the largest and oldest brand of fan manufacturersin India
- Can find anyfanorlightingsolution to match your lifestyle need
- Diversified into client segments
- Manufacturing fans which save electricity
- Green initiatives
- State of the art customer service c enters
- Strong brand presence due to TVCs and print ads
Above are the strengths in the SWOT Analysis of Orient Fans. The strengths of Orient Fans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Orient Fans Weaknesses
- Easily replicated models
- The brand has limited global reach and now faces competition from Air conditioning market
These were the weaknesses in the Orient Fans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Orient Fans Opportunities
- Expansion through Strategic Alliances
- Diversifying into other electrical products
- Population growth and urbanization is increasing the demand
- Focus on Technology Intensive Products
Above we covered the opportunities in Orient Fans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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Hence this concludes the Orient Fans SWOT analysis.
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About Orient Fans
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Orient Fans Overview | |
|---|---|
| Parent Company |
C.K. Birla Group |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Jab yeh chale mood circulate kare |
| USP |
Orient Fans is the largest manufacturer and exporter of fans in the country |
| Orient Fans STP | |
| Segmentation |
Electric Appliances, Fans and Lighting |
| Target Market |
Construction companies, Telecommunication companies, Public utilities |
| Positioning |
Specialist in providing electrical appliances at reasonable price with high quality |
2. Competition from private firms
3. Lack of Innovative technolog
4. Price wars
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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