Orient Fans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Orient Fans analyses the brand by its strengths, weaknesses, opportunities & threats. In Orient Fans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orient Fans to benchmark its business & performance as compared to the competitors. Orient Fans is one of the leading brands in the energy & power sector.

The article below lists the Orient Fans SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Orient Fans SWOT Analysis:

SWOT Analysis of Orient Fans

For Orient Fans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Orient Fans Strengths

The strengths of Orient Fans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Orient Fans :

1. Are the largest and oldest brand of fan manufacturersin India

2. Can find anyfanorlightingsolution to match your lifestyle need

3. Diversified into client segments

4. Manufacturing fans which save electricity

5. Green initiatives

6. State of the art customer service c enters

7. Strong brand presence due to TVCs and print ads

Orient Fans Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Orient Fans SWOT Analysis:

1.Easily replicated models

2.The brand has limited global reach and now faces competition from Air conditioning market


Orient Fans Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Orient Fans SWOT Analysis:

1.Expansion through Strategic Alliances

2. Diversifying into other electrical products

3. Population growth and urbanization is increasing the demand

4. Focus on Technology Intensive Products

Orient Fans Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Orient Fans:

1.Bajaj Electricals
2.Havells India
3.Khaitan Electricals Ltd.

Hence this concludes the Orient Fans SWOT analysis.

Continue reading more about the brand/company.

About Orient Fans

Orient Fans Overview
Parent Company

C.K. Birla Group

Category

Electrical Equipment

Sector

Energy & Power

Tagline/ Slogan

Jab yeh chale mood circulate kare

USP

Orient Fans is the largest manufacturer and exporter of fans in the country

Orient Fans STP
Segmentation

Electric Appliances, Fans and Lighting

Target Market

Construction companies, Telecommunication companies, Public utilities

Positioning

Specialist in providing electrical appliances at reasonable price with high quality

Orient Fans Threats 1.Maturing categories, products, or services

2. Competition from private firms

3. Lack of Innovative technolog

4. Price wars


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Orient Fans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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