Orient Fans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Orient Fans analyses the brand by its strengths, weaknesses, opportunities & threats. In Orient Fans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orient Fans to benchmark its business & performance as compared to the competitors. Orient Fans is one of the leading brands in the energy & power sector.

The table below lists the Orient Fans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orient Fans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Orient Fans SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Orient Fans Brand Analysis
Parent Company

C.K. Birla Group


Electrical Equipment


Energy & Power

Tagline/ Slogan

Jab yeh chale mood circulate kare


Orient Fans is the largest manufacturer and exporter of fans in the country

Orient Fans STP

Electric Appliances, Fans and Lighting

Target Group

Construction companies, Telecommunication companies, Public utilities


Specialist in providing electrical appliances at reasonable price with high quality

SWOT Analysis of Orient Fans
Orient Fans Strengths

Below are the Strengths in the SWOT Analysis of Orient Fans:

1. Are the largest and oldest brand of fan manufacturersin India

2. Can find anyfanorlightingsolution to match your lifestyle need

3. Diversified into client segments

4. Manufacturing fans which save electricity

5. Green initiatives

6. State of the art customer service c enters

7. Strong brand presence due to TVCs and print ads

Orient Fans Weaknesses

Here are the weaknesses in the Orient Fans SWOT Analysis:

1.Easily replicated models

2.The brand has limited global reach and now faces competition from Air conditioning market

Orient Fans Opportunities

Following are the Opportunities in Orient Fans SWOT Analysis:

1.Expansion through Strategic Alliances

2. Diversifying into other electrical products

3. Population growth and urbanization is increasing the demand

4. Focus on Technology Intensive Products

Orient Fans Threats 1.Maturing categories, products, or services

2. Competition from private firms

3. Lack of Innovative technolog

4. Price wars

Orient Fans Competition
Orient Fans Competitors

Below are the top 3 competitors of Orient Fans:

1.Bajaj Electricals
2.Havells India
3.Khaitan Electricals Ltd.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orient Fans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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