Orient Fans SWOT Analysis, Competitors & USP
SWOT analysis of Orient Fans analyses the brand by its strengths, weaknesses, opportunities & threats. In Orient Fans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Orient Fans to benchmark its business & performance as compared to the competitors. Orient Fans is one of the leading brands in the energy & power sector.
The table below lists the Orient Fans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orient Fans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Orient Fans Brand Analysis | |
|---|---|
| Parent Company |
C.K. Birla Group |
| Category |
Electrical Equipment |
| Sector | |
| Tagline/ Slogan |
Jab yeh chale mood circulate kare |
| USP |
Orient Fans is the largest manufacturer and exporter of fans in the country |
| Orient Fans STP | |
| Segment |
Electric Appliances, Fans and Lighting |
| Target Group |
Construction companies, Telecommunication companies, Public utilities |
| Positioning |
Specialist in providing electrical appliances at reasonable price with high quality |
| SWOT Analysis of Orient Fans | |
| Orient Fans Strengths |
Below are the Strengths in the SWOT Analysis of Orient Fans: 1. Are the largest and oldest brand of fan manufacturersin India 2. Can find anyfanorlightingsolution to match your lifestyle need 3. Diversified into client segments 4. Manufacturing fans which save electricity 5. Green initiatives 6. State of the art customer service c enters 7. Strong brand presence due to TVCs and print ads |
| Orient Fans Weaknesses |
Here are the weaknesses in the Orient Fans SWOT Analysis: 1.Easily replicated models 2.The brand has limited global reach and now faces competition from Air conditioning market |
| Orient Fans Opportunities |
Following are the Opportunities in Orient Fans SWOT Analysis: 1.Expansion through Strategic Alliances 2. Diversifying into other electrical products 3. Population growth and urbanization is increasing the demand 4. Focus on Technology Intensive Products |
| Orient Fans Threats |
1.Maturing categories, products, or services 2. Competition from private firms 3. Lack of Innovative technolog 4. Price wars |
| Orient Fans Competition | |
| Orient Fans Competitors |
Below are the top 3 competitors of Orient Fans: 1.Bajaj Electricals |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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