Tenaga Nasional SWOT Analysis, Competitors & USP

Tenaga Nasional SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Tenaga Nasional, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tenaga Nasional to benchmark its business & performance as compared to the competitors, and make strategic improvements. Tenaga Nasional is one of the leading brands in the energy & power sector.

The article below lists the Tenaga Nasional SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tenaga Nasional SWOT Analysis:

SWOT Analysis of Tenaga Nasional

For Tenaga Nasional, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Tenaga Nasional Strengths

The strengths of Tenaga Nasional looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tenaga Nasional :

1. Largest power producer in Malaysia

2. Vertically integrated operations

3. power plants are advanced in equipment, stable and efficient
4. company also provides production technology consultancy, water electric construction support, and repair and maintenance services

5. Sound credit worthiness both domestically and internationally and rich capital market operation experience

6. Nearly 30,000 people are a part of the workforce

Tenaga Nasional Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tenaga Nasional SWOT Analysis:

1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Energy portfolio not well diversified

Tenaga Nasional Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tenaga Nasional SWOT Analysis:

1. Wind power generation
2. New sources of power generations
3. Plans to reduce CO2 emission

Tenaga Nasional Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tenaga Nasional are as mentioned:

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Tenaga Nasional Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tenaga Nasional:

1. CLP Holdings Limited

2. Sime Darby Berhad

3. International Power plc

Hence this concludes the Tenaga Nasional SWOT analysis.

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About Tenaga Nasional

Tenaga Nasional Overview
Parent Company	Tenaga Nasional
Category	Electric Utilities
Sector	Energy & Power
Tagline/ Slogan	Powering the nation
USP	Provide support, and repair and maintenance services
Tenaga Nasional STP
Segmentation	Agencies looking to buy electricity
Target Market	Retail and wholesale customers
Positioning	One stop energy solution

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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