Tenaga Nasional SWOT Analysis, Competitors & USP
SWOT analysis of Tenaga Nasional analyses the brand by its strengths, weaknesses, opportunities & threats. In Tenaga Nasional SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tenaga Nasional to benchmark its business & performance as compared to the competitors. Tenaga Nasional is one of the leading brands in the energy & power sector.
The table below lists the Tenaga Nasional SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tenaga Nasional competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Tenaga Nasional Brand Analysis | |
|---|---|
| Parent Company |
Tenaga Nasional |
| Category |
Electric Utilities |
| Sector | |
| Tagline/ Slogan |
Powering the nation |
| USP |
Provide support, and repair and maintenance services |
| Tenaga Nasional STP | |
| Segment |
Agencies looking to buy electricity |
| Target Group |
Retail and wholesale customers |
| Positioning |
One stop energy solution |
| SWOT Analysis of Tenaga Nasional | |
| Tenaga Nasional Strengths |
Below are the Strengths in the SWOT Analysis of Tenaga Nasional: 1. Largest power producer in Malaysia 2. Vertically integrated operations 3. power plants are advanced in equipment, stable and efficient 5. Sound credit worthiness both domestically and internationally and rich capital market operation experience 6. Nearly 30,000 people are a part of the workforce |
| Tenaga Nasional Weaknesses |
Here are the weaknesses in the Tenaga Nasional SWOT Analysis: 1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations 2. Energy portfolio not well diversified |
| Tenaga Nasional Opportunities |
Following are the Opportunities in Tenaga Nasional SWOT Analysis: 1. Wind power generation |
| Tenaga Nasional Threats |
The threats in the SWOT Analysis of Tenaga Nasional are as mentioned: 1. Rising cost of production, volatile cost of input material 3. Changing dynamics of energy sources 4. Increasing competition, consolidation 5. Environmental regulation |
| Tenaga Nasional Competition | |
| Tenaga Nasional Competitors |
Below are the top 3 competitors of Tenaga Nasional: 1. CLP Holdings Limited 2. Sime Darby Berhad 3. International Power plc |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tenaga Nasional. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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