SWOT Analysis of Tenaga Nasional with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Tenaga Nasional |
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Parent Company |
Tenaga Nasional |
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Category |
Electric Utilities |
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Sector |
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Tagline/ Slogan |
Powering the nation |
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USP |
Provide support, and repair and maintenance services |
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Tenaga Nasional STP |
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Segment |
Agencies looking to buy electricity |
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Target Group |
Retail and wholesale customers |
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Positioning |
One stop energy solution |
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Tenaga Nasional SWOT Analysis |
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Strengths |
1. Largest power producer in Malaysia 2. Vertically integrated operations 3. power plants are advanced in equipment, stable and efficient 5. Sound credit worthiness both domestically and internationally and rich capital market operation experience 6. Nearly 30,000 people are a part of the workforce |
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Weaknesses |
1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations 2. Energy portfolio not well diversified |
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Opportunities |
1. Wind power generation |
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Threats |
1. Rising cost of production, volatile cost of input material 3. Changing dynamics of energy sources 4. Increasing competition, consolidation 5. Environmental regulation |
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Tenaga Nasional Competition |
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Competitors |
1. CLP Holdings Limited 2. Sime Darby Berhad 3. International Power plc |
The brandguide table above concludes the Tenaga Nasional SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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