Tenaga Nasional SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 4124

SWOT Analysis of Tenaga Nasional with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tenaga Nasional

Parent Company

Tenaga Nasional


Electric Utilities



Tagline/ Slogan

Powering the nation


Provide support, and repair and maintenance services



Agencies looking to buy electricity

Target Group

Retail and wholesale customers


One stop energy solution

SWOT Analysis


1. Largest power producer in Malaysia

2. Vertically integrated operations

3. power plants are advanced in equipment, stable and efficient
4. company also provides production technology consultancy, water electric construction support, and repair and maintenance services

5. Sound credit worthiness both domestically and internationally and rich capital market operation experience

6. Nearly 30,000 people are a part of the workforce


1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Energy portfolio not well diversified


1. Wind power generation
2. New sources of power generations
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation



1. CLP Holdings Limited

2. Sime Darby Berhad

3. International Power plc

The table above concludes the Tenaga Nasional SWOT analysis along with its marketing and brand parameters.


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