Tenaga Nasional SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Tenaga Nasional analyses the brand by its strengths, weaknesses, opportunities & threats. In Tenaga Nasional SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tenaga Nasional to benchmark its business & performance as compared to the competitors. Tenaga Nasional is one of the leading brands in the energy & power sector.

The table below lists the Tenaga Nasional SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tenaga Nasional competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Tenaga Nasional SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tenaga Nasional Brand Analysis
Parent Company

Tenaga Nasional


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering the nation


Provide support, and repair and maintenance services

Tenaga Nasional STP

Agencies looking to buy electricity

Target Group

Retail and wholesale customers


One stop energy solution

SWOT Analysis of Tenaga Nasional
Tenaga Nasional Strengths

Below are the Strengths in the SWOT Analysis of Tenaga Nasional:

1. Largest power producer in Malaysia

2. Vertically integrated operations

3. power plants are advanced in equipment, stable and efficient
4. company also provides production technology consultancy, water electric construction support, and repair and maintenance services

5. Sound credit worthiness both domestically and internationally and rich capital market operation experience

6. Nearly 30,000 people are a part of the workforce

Tenaga Nasional Weaknesses

Here are the weaknesses in the Tenaga Nasional SWOT Analysis:

1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Energy portfolio not well diversified

Tenaga Nasional Opportunities

Following are the Opportunities in Tenaga Nasional SWOT Analysis:

1. Wind power generation
2. New sources of power generations
3. Plans to reduce CO2 emission

Tenaga Nasional Threats

The threats in the SWOT Analysis of Tenaga Nasional are as mentioned:

1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Tenaga Nasional Competition
Tenaga Nasional Competitors

Below are the top 3 competitors of Tenaga Nasional:

1. CLP Holdings Limited

2. Sime Darby Berhad

3. International Power plc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tenaga Nasional. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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