Tenaga Nasional SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 5661

SWOT Analysis of Tenaga Nasional with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tenaga Nasional

Parent Company

Tenaga Nasional


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering the nation


Provide support, and repair and maintenance services

Tenaga Nasional STP


Agencies looking to buy electricity

Target Group

Retail and wholesale customers


One stop energy solution

Tenaga Nasional SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tenaga Nasional :

1. Largest power producer in Malaysia

2. Vertically integrated operations

3. power plants are advanced in equipment, stable and efficient
4. company also provides production technology consultancy, water electric construction support, and repair and maintenance services

5. Sound credit worthiness both domestically and internationally and rich capital market operation experience

6. Nearly 30,000 people are a part of the workforce


1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations

2. Energy portfolio not well diversified


1. Wind power generation
2. New sources of power generations
3. Plans to reduce CO2 emission


1. Rising cost of production, volatile cost of input material
2. Decreasing demand, economic slowdown

3. Changing dynamics of energy  sources

4. Increasing competition, consolidation

5. Environmental regulation

Tenaga Nasional Competition


Below are the 3 main Tenaga Nasional competitors :

1. CLP Holdings Limited

2. Sime Darby Berhad

3. International Power plc

The brandguide table above concludes the Tenaga Nasional SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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