Canadian Natural Resources SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Canadian Natural Resources SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Canadian Natural Resources, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Canadian Natural Resources is one of the leading brands in the energy & power sector. The article below lists the Canadian Natural Resources SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Canadian Natural Resources

For Canadian Natural Resources, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Canadian Natural Resources Strengths

The strengths of Canadian Natural Resources looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Canadian Natural Resources :

1. Strong market position in the Canada energy sector, due to strong natural gas assets, vast land base, developed infrastructure and a deep and diversified inventory of drilling prospects
2. Strong reserve base(of both proved and provable Crude Oil, Bitumen, SCO and NGL)enables a high production capability
3. Strong 3-pronged marketing strategy, viz (a) capture access to markets over short, medium and long term (b) support/participate in new pipelines, and expansions of new pipelines (c) support/participate in activities which add conversion capacity
4. CNR has operations in North America, the North Sea and offshore West Africa, with a total employee base of nearly 6000.

Canadian Natural Resources Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Canadian Natural Resources SWOT Analysis:

1. Overdependence on North America depriving CNR of revenues from global higher growth markets
2. Lower Scale of operations (revenue and employees) as compared to its competitors puts it at a cost disadvantage against them

Canadian Natural Resources Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Canadian Natural Resources SWOT Analysis:

1. JV with NWU (North West Upgrading) will help CNR optimize its resources, improve production and revenue
2. CNR has a Focused drilling program in its bases to increase number of active wells will lead to production growth and value creation in its reserves
3. CNR has a Strategic capital investment program to complement its diverse assets base, to ensure financial flexibility and increase operational efficiency

Canadian Natural Resources Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Canadian Natural Resources are as mentioned:

1. Volatile crude oil/natural gas prices are a major threat, and significant decline in their prices can have averse effect on CNR’s financial condition
2. Intense competition with other Oil & natural gas companies, which are more robust in terms of assets and finances
3. Failure in timely reserve replacement by CNR can have adverse impact on its future cash flows

Read Similar SWOT analysis

Hence this concludes the Canadian Natural Resources SWOT analysis.

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About Canadian Natural Resources

Canadian Natural Resources Overview
Parent Company

Canadian Natural resources Ltd


Oil and Gas


Energy & Power

Tagline/ Slogan



To develop people to work together to create value for the Company's shareholders by doing it right with fun and integrity.

Canadian Natural Resources STP

Corporates and individuals with energy requirements

Target Market

Enterprises which require light/heavy oils, natural gas and gas liquids etc.


Largest heavy oil producer/second largest independent natural gas producer in Canada

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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