Canadian Natural Resources SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Canadian Natural Resources analyses the brand by its strengths, weaknesses, opportunities & threats. In Canadian Natural Resources SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Canadian Natural Resources to benchmark its business & performance as compared to the competitors. Canadian Natural Resources is one of the leading brands in the energy & power sector.

The table below lists the Canadian Natural Resources SWOT (Strengths, Weaknesses, Opportunities, Threats), top Canadian Natural Resources competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Canadian Natural Resources SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Canadian Natural Resources Brand Analysis
Parent Company

Canadian Natural resources Ltd


Oil and Gas


Energy & Power

Tagline/ Slogan



To develop people to work together to create value for the Company's shareholders by doing it right with fun and integrity.

Canadian Natural Resources STP

Corporates and individuals with energy requirements

Target Group

Enterprises which require light/heavy oils, natural gas and gas liquids etc.


Largest heavy oil producer/second largest independent natural gas producer in Canada

SWOT Analysis of Canadian Natural Resources
Canadian Natural Resources Strengths

Below are the Strengths in the SWOT Analysis of Canadian Natural Resources:

1. Strong market position in the Canada energy sector, due to strong natural gas assets, vast land base, developed infrastructure and a deep and diversified inventory of drilling prospects
2. Strong reserve base(of both proved and provable Crude Oil, Bitumen, SCO and NGL)enables a high production capability
3. Strong 3-pronged marketing strategy, viz (a) capture access to markets over short, medium and long term (b) support/participate in new pipelines, and expansions of new pipelines (c) support/participate in activities which add conversion capacity
4. CNR has operations in North America, the North Sea and offshore West Africa, with a total employee base of nearly 6000.

Canadian Natural Resources Weaknesses

Here are the weaknesses in the Canadian Natural Resources SWOT Analysis:

1. Overdependence on North America depriving CNR of revenues from global higher growth markets
2. Lower Scale of operations (revenue and employees) as compared to its competitors puts it at a cost disadvantage against them

Canadian Natural Resources Opportunities

Following are the Opportunities in Canadian Natural Resources SWOT Analysis:

1. JV with NWU (North West Upgrading) will help CNR optimize its resources, improve production and revenue
2. CNR has a Focused drilling program in its bases to increase number of active wells will lead to production growth and value creation in its reserves
3. CNR has a Strategic capital investment program to complement its diverse assets base, to ensure financial flexibility and increase operational efficiency

Canadian Natural Resources Threats

The threats in the SWOT Analysis of Canadian Natural Resources are as mentioned:

1. Volatile crude oil/natural gas prices are a major threat, and significant decline in their prices can have averse effect on CNR’s financial condition
2. Intense competition with other Oil & natural gas companies, which are more robust in terms of assets and finances
3. Failure in timely reserve replacement by CNR can have adverse impact on its future cash flows

Canadian Natural Resources Competition
Canadian Natural Resources Competitors

Below are the top 4 competitors of Canadian Natural Resources:

1.Imperial Oil Limited
2.EnCana Corporation
3.Chevron Corporation

4.Petro-Canada Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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