PTT PCL SWOT Analysis, Competitors & USP

SWOT analysis of PTT PCL analyses the brand by its strengths, weaknesses, opportunities & threats. In PTT PCL SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PTT PCL to benchmark its business & performance as compared to the competitors. PTT PCL is one of the leading brands in the energy & power sector.

The article below lists the PTT PCL SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the PTT PCL SWOT Analysis:

SWOT Analysis of PTT PCL

For PTT PCL, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

PTT PCL Strengths

The strengths of PTT PCL looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of PTT PCL :

1. PTT, one of the largest and most well known Thai companies, with nearly 9000 employees is the market leader in Thailand and this strong market position enables it to fuel its revenues and profitability
2. The petrochemical group of PTT, the largest in Thailand is totally integrated from the processing and distribution of assorted upstream, intermediate and polymer products, and marketing distribution of polymers, to integrated logistics services and the supply of related utilities, and this integration gives PTT its strong market position
3. A robust revenue growth over the past few years has enabled PTT to fuel its profitability and provided a strong stable base for its growth plans

4. One of the biggest player in Thailand and a strong industry presence

5. Strong backing by the govt means flexibility to perform operations

PTT PCL Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the PTT PCL SWOT Analysis:

1. PTT ‘s asset concentration in Thailand places the company at a competitive disadvantage against other global players because it heavily exposes the company to political and economic risks of Thailand, and any disruption in the nation can negatively impact the entire supply chain
2. PTT ‘s lack of presence in any of the developed or developing global markets impairs its chances of revenue growth and profit as compared to its other competitors who are present globally

PTT PCL Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in PTT PCL SWOT Analysis:

1. PTT has been expanding its overseas coal business (by acquiring equities and major shares in companies, and exploratory rights for coal in some nations), which will enhance its coal related technical expertise and expand its coal asset base
2. PTT has been jointly investing with various companies to expand its power business, which will strengthen the company’s power segment, enhance its competitive edge and help secure and stabilize the supply of energy to Thailand in the long run
3. Through several strategic initiatives (restructuring of subsidiaries and focusing on newer processes) and acquisitions (eg. Straits Bulk and Industrial), PTT’s operating efficiency and profitability can increase and its geographical presence would be broadened

PTT PCL Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of PTT PCL are as mentioned:

1. Stringent environmental laws in the industry in which PTT operates can impair its operations, and lead it to revenue losses
2. Fluctuations in the prices of raw materials used by PTT could affect the company’s profit margins
3. Operational hazards related to the exploration and production of oil based products, which can lead to damage of property and loss of lives etc., can lead to prolonged closing down of the company’s installations, thereby decreasing the company’s productivity and leading to huge loss of revenue

PTT PCL Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of PTT PCL:

1. China National Petroleum Corporation
2. ExxonMobil Corporation
3. Thai Oil Public Company Ltd.
4. Petron Corporation

Hence this concludes the PTT PCL SWOT analysis.

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About PTT PCL

PTT PCL Overview
Parent Company	Thai Ministry of Finance
Category	Oil and Gas
Sector	Energy & Power
Tagline/ Slogan	-
USP	Thailand’s largest energy firm
PTT PCL STP
Segmentation	Corporates/Individuals with energy requirements
Target Market	Enterprises /individuals which require motor/aviation fuel, lubricants, industry products and polymers
Positioning	An integrated Thai state-owned energy company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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