SWOT analysis of TransCanada analyses the brand by its strengths, weaknesses, opportunities & threats. In TransCanada SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TransCanada to benchmark its business & performance as compared to the competitors. TransCanada is one of the leading brands in the energy & power sector.
The table below lists the TransCanada SWOT (Strengths, Weaknesses, Opportunities, Threats), top TransCanada competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
TransCanada Brand Analysis | |
---|---|
Parent Company |
TransCanada |
Category |
Oil and Gas |
Sector | |
Tagline/ Slogan |
In business to deliver |
USP |
Leader in the responsible development and reliable operation of North American energy infrastructure |
TransCanada STP | |
Segment |
Corporates and individuals with energy requirements |
Target Group |
Entities which require natural gas, LNG (Liquefied Natural Gas) and electricity |
Positioning |
Engaged in the transmission and storage of natural gas, & in power generation |
SWOT Analysis of TransCanada | |
TransCanada Strengths |
Below are the Strengths in the SWOT Analysis of TransCanada: 1. TransCanada’s strong market position resulting from its vast network of energy infrastructure network provides competitive strength, and helps it execute newer asset investment programs 4. Over 4000 people work for the organization 5. Its pipeline network is over 60,000 km |
TransCanada Weaknesses |
Here are the weaknesses in the TransCanada SWOT Analysis: 1. TransCanada earns major part of its revenue only from the North American market, and this exposes the company greatly to risks of this market, which can have a negative impact on its growth prospects |
TransCanada Opportunities |
Following are the Opportunities in TransCanada SWOT Analysis: 1. Increase in natural gas demand in North America (due to an increased demand for power) will help TransCanada capture investment opportunities and grow by involving in newer projects |
TransCanada Threats |
The threats in the SWOT Analysis of TransCanada are as mentioned: 1. Intense competition from other players who have greater financial resources and access to supplies of natural gas can pose a challenge in the future to TransCanada |
TransCanada Competition | |
TransCanada Competitors |
Below are the top 4 competitors of TransCanada: 1. Duke Energy Corporation 4. Mid American Energy Holdings Company |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TransCanada. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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