Rosneft SWOT Analysis, Competitors & USP

Posted in Energy & Power, Total Reads: 3370

SWOT analysis of Rosneft analyses the brand/company with its strengths, weaknesses, opportunities & threats. Rosneft is one of the leading brands in the energy & power sector. The table below also lists the top Rosneft competitors and elaborates Rosneft segmentation, targeting, positioning & USP.

Rosneft SWOT, Competitors, Marketing STP & Brand analysis Table
Rosneft Analysis

Parent Company



Oil and Gas


Energy & Power

Tagline/ Slogan

Energy for Growth


Russia's leading extraction and refinement company

Rosneft STP


Markets in Europe, US, and CIS nations

Target Group

Entities/companies which require hydrocarbon, petroleum and petrochemicals


The leader of Russia’s petroleum industry, with a responsibility to the society at large; minimizing any negative impact on the environment.

Rosneft SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Rosneft. Strengths are:

1. Its vertically integrated businesses across the energy value chain (exploration, production, refining, marketing and distribution) with a huge employee base of nearly 170,000 provide it opportunities to optimize its business while minimizing its risks
2. Its strategic refining asset locations in the Volga-Urals, East Siberia, Krasnodar and trans-shipment facilities at Tuapse and Nakhodka allow the company to be competitive in the market
3. Its strong marketing operations to both wholesale and retail customers in Russia gives it a widespread visibility in the market, thus helping it penetrate new markets
4. Its wide asset portfolio producing petroleum products and petrochemicals throughout Russia helps it achieve financial success
5. Its strong financial performance (with tremendous increase of evenues, net profit and operating profit) over the previous years has brought it out as a company with robust foundations


Here are the weaknesses in the Rosneft SWOT Analysis:

1.Heavy dependence on external pipelines (belonging to Transneft) puts it at a competitive disadvantage against companies with their own pipeline network.
2.Concentration of Oil and Gas reserves in only western Siberia increases the business risk of the company, which could lead to serious repercussions on its finances in case of any geo-political risks from the region
3. Restricted autonomy of the company puts it at a competitive disadvantage against other market players


Following are the Opportunities in Rosneft SWOT Analysis:

1.Operations expansion via collaborations with groups such as Eni, ITERA, Kynsko-Chaselskoye Neftegaz, Gazprom etc. recently will help it in expanding its geographic reach
2. Collaboration with Exxon Mobil in certain international projects in the Black Sea, Caspian Sea, Kara Sea etc. and certain stake acquisitions in the US gulf coast will help it in technological progress and bring in further revenues
3. Stake acquisition in TNK-BP represents a unique and compelling strategic opportunity and also creates a significant value for Rosneft
4. Cooperation agreement with Statoil (to jointly explore offshore fields in the Russian sections of the Barents Sea and Sea of Okhotsk, the Norwegian part of the Barents Sea and three blocks in the Sea of Okhotsk, namely Magadan 1, Lisyansky, and Kashevarovsky) will help it increase and develop its offshore assets


The threats in the SWOT Analysis of Rosneft are as mentioned:

1.Fluctuations in crude /natural oil price can affect its operations and sales and bring about losses in its revenues
2.Stringent HSE (Health, security and environment) regulations adopted by the governments of the areas where it operates may lead to it incurring substantial capital and operating costs to meet such standards
3.Natural Gas production/marketing risks such as the fact that the transporting of oil by Rosneft depends on Gazprom’s pipeline system and that market rates are decided by Russia’s government and any change in regulation by these entities can serve against Rosneft’s interests

Rosneft Competition


Below are the top 3 Rosneft competitors:

1.OAO Lukoil
2.ITERA group Ltd
3.OAO Gazprom Neft

The brandguide table above concludes the Rosneft SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Rosneft. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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