Published in Energy & Power category by MBA Skool Team
Neste Oil is one of the leading brands in the energy & power sector. Neste Oil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Neste Oil:
Neste Oil included in the Dow Jones Sustainability World Index for the seventh time
Ability to refine a range of crude inputs, such as Russian Export Blend (REB)
High level of refining and technological expertise
Ability to use an extensive range of sustainably produced raw materials
Value added customer solutions provided by 5,000+ employees
Strong brand name and extensive station network
Competitive unit costs
Above are the strengths in the SWOT Analysis of Neste Oil. The strengths of Neste Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Neste Oil Weaknesses
Access to funding and rising capital costs, as well as challenges in procuring and developing new competitive and reasonably priced raw materials, may impact Neste Oil’s result.
Sudden and unplanned outages at Neste Oil's production units or facilities continue to represent a short term operational risk.
Rapid and large changes in feedstock and product prices may lead to significant inventory gains or losses
These were the weaknesses in the Neste Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Neste Oil Opportunities
To maximize the cash flow provided by the sales of the products Neste Oil refines
Generate profitable growth on the expanding market for premium quality renewable fuels
To generate profitable growth on the expanding market for premium quality base oil
To leverage market potential in the countries around the Baltic
Expanding raw material base.
Above we covered the opportunities in Neste Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Neste Oil Threats
The intense competition could erode company's market share and operating margins.
The oil market has been, and is expected to continue, very volatile
Uncertainty continues to be focused on the development of the world economy, and is likely to impact the demand for petroleum products
The threats in the SWOT Analysis of Neste Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Neste Oil SWOT analysis.
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About Neste Oil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Oil Products: 1st in Neste Oil's home market around the Baltic
Neste Oil STP
Corporates and individuals in Estonia, Latvia, Lithuania, Finland, Baltic Region and United States looking to fulfill energy needs
Enterprises and people who depend who depend on unleaded petrol, diesel, furnace oil, and aviation fuel for business, vehicles and domestic uses
Finnish oil refining and marketing company producing mainly transportation fuels and other refined petroleum products
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