Neste Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Neste Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Neste Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neste Oil to benchmark its business & performance as compared to the competitors. Neste Oil is one of the leading brands in the energy & power sector.

The table below lists the Neste Oil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Neste Oil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Neste Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Neste Oil Brand Analysis
Parent Company

Neste Oil Corporation


Oil and Gas


Energy & Power

Tagline/ Slogan

The Only way is forward

USP Oil Products: 1st in Neste Oil's home market around the Baltic
Neste Oil STP

Corporates and individuals in Estonia, Latvia, Lithuania, Finland, Baltic Region and United States looking to fulfill energy needs

Target Group

Enterprises and people who depend who depend on  unleaded petrol, diesel, furnace oil, and aviation fuel  for business, vehicles and domestic uses


Finnish oil refining and marketing company producing mainly transportation fuels and other refined petroleum products

SWOT Analysis of Neste Oil
Neste Oil Strengths

Below are the Strengths in the SWOT Analysis of Neste Oil:

1.Neste Oil included in the Dow Jones Sustainability World Index for the seventh time
2.Ability to refine a range of crude inputs, such as Russian Export Blend (REB)

High level of refining and technological expertise

3.Ability to use an extensive range of sustainably produced raw materials

4.Value added customer solutions provided by 5,000+ employees

5.Strong brand name and extensive station network

6.Competitive unit costs

Neste Oil Weaknesses

Here are the weaknesses in the Neste Oil SWOT Analysis:

1.Access to funding and rising capital costs, as well as challenges in procuring and developing new competitive and reasonably priced raw materials, may impact Neste Oil’s result.

2.Sudden and unplanned outages at Neste Oil's production units or facilities continue to represent a short term operational risk.

3. Rapid and large changes in feedstock and product prices may lead to significant inventory gains or losses

Neste Oil Opportunities

Following are the Opportunities in Neste Oil SWOT Analysis:

1.To maximize the cash flow provided by the sales of the products Neste Oil refines

2.Generate profitable growth on the expanding market for premium quality renewable fuels

3.To generate profitable growth on the expanding market for premium quality base oil

4.To leverage market potential in the countries around the Baltic

Expanding raw material base.

Neste Oil Threats

The threats in the SWOT Analysis of Neste Oil are as mentioned:

1.The intense competition could erode company's market share and operating margins.

2.The oil market has been, and is expected to continue, very volatile
3.Uncertainty continues to be focused on the development of the world economy, and is likely to impact the demand for petroleum products

Neste Oil Competition
Neste Oil Competitors

Below are the top 3 competitors of Neste Oil:

1.Caltech Australia
2.Hellenic Petroleum .SA


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Neste Oil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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