Neste Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Neste Oil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Neste Oil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Neste Oil to benchmark its business & performance as compared to the competitors, and make strategic improvements. Neste Oil is one of the leading brands in the energy & power sector.

The article below lists the Neste Oil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Neste Oil SWOT Analysis:

SWOT Analysis of Neste Oil

For Neste Oil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Neste Oil Strengths

The strengths of Neste Oil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Neste Oil :

1.Neste Oil included in the Dow Jones Sustainability World Index for the seventh time
2.Ability to refine a range of crude inputs, such as Russian Export Blend (REB)

High level of refining and technological expertise

3.Ability to use an extensive range of sustainably produced raw materials

4.Value added customer solutions provided by 5,000+ employees

5.Strong brand name and extensive station network

6.Competitive unit costs

Neste Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Neste Oil SWOT Analysis:

1.Access to funding and rising capital costs, as well as challenges in procuring and developing new competitive and reasonably priced raw materials, may impact Neste Oil’s result.

2.Sudden and unplanned outages at Neste Oil's production units or facilities continue to represent a short term operational risk.

3. Rapid and large changes in feedstock and product prices may lead to significant inventory gains or losses

Neste Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Neste Oil SWOT Analysis:

1.To maximize the cash flow provided by the sales of the products Neste Oil refines

2.Generate profitable growth on the expanding market for premium quality renewable fuels

3.To generate profitable growth on the expanding market for premium quality base oil

4.To leverage market potential in the countries around the Baltic

Expanding raw material base.

Neste Oil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Neste Oil are as mentioned:

1.The intense competition could erode company's market share and operating margins.

2.The oil market has been, and is expected to continue, very volatile
3.Uncertainty continues to be focused on the development of the world economy, and is likely to impact the demand for petroleum products

Neste Oil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Neste Oil:

1.Caltech Australia
2.Hellenic Petroleum .SA


Hence this concludes the Neste Oil SWOT analysis.

Continue reading more about the brand/company.

About Neste Oil

Neste Oil Overview
Parent Company

Neste Oil Corporation


Oil and Gas


Energy & Power

Tagline/ Slogan

The Only way is forward

USP Oil Products: 1st in Neste Oil's home market around the Baltic
Neste Oil STP

Corporates and individuals in Estonia, Latvia, Lithuania, Finland, Baltic Region and United States looking to fulfill energy needs

Target Market

Enterprises and people who depend who depend on  unleaded petrol, diesel, furnace oil, and aviation fuel  for business, vehicles and domestic uses


Finnish oil refining and marketing company producing mainly transportation fuels and other refined petroleum products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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