SWOT Analysis of Neste Oil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Neste Oil |
|
Parent Company |
Neste Oil Corporation |
Category |
Oil and Gas |
Sector |
|
Tagline/ Slogan |
The Only way is forward |
USP |
Oil Products: 1st in Neste Oil's home market around the Baltic |
Neste Oil STP |
|
Segment |
Corporates and individuals in Estonia, Latvia, Lithuania, Finland, Baltic Region and United States looking to fulfill energy needs |
Target Group |
Enterprises and people who depend who depend on unleaded petrol, diesel, furnace oil, and aviation fuel for business, vehicles and domestic uses |
Positioning |
Finnish oil refining and marketing company producing mainly transportation fuels and other refined petroleum products |
Neste Oil SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Neste Oil : 1.Neste Oil included in the Dow Jones Sustainability World Index for the seventh time High level of refining and technological expertise 3.Ability to use an extensive range of sustainably produced raw materials 4.Value added customer solutions provided by 5,000+ employees 5.Strong brand name and extensive station network 6.Competitive unit costs |
Weaknesses |
1.Access to funding and rising capital costs, as well as challenges in procuring and developing new competitive and reasonably priced raw materials, may impact Neste Oil’s result. 2.Sudden and unplanned outages at Neste Oil's production units or facilities continue to represent a short term operational risk. 3. Rapid and large changes in feedstock and product prices may lead to significant inventory gains or losses |
Opportunities |
1.To maximize the cash flow provided by the sales of the products Neste Oil refines 2.Generate profitable growth on the expanding market for premium quality renewable fuels 3.To generate profitable growth on the expanding market for premium quality base oil 4.To leverage market potential in the countries around the Baltic Expanding raw material base. |
Threats |
1.The intense competition could erode company's market share and operating margins. 2.The oil market has been, and is expected to continue, very volatile |
Neste Oil Competition |
|
Competitors |
Below are the 3 main Neste Oil competitors : 1.Caltech Australia 3.S.Oil |
The brandguide table above concludes the Neste Oil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Neste Oil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!